On
11 Weeks From Start to Launch
Launching the fastest-growing running shoe brand in the UAE with Shopify Plus
Industries: Fashion & Footwear
Development
Shopify Development Agency
craftberry is a Shopify Premier partner with 11+ years of experience in designing and developing custom Shopify and Shopify Plus stores for mid-sized and large ecommerce brands.
Across more than 800 Shopify projects, we have worked with brands including On, Shelly, Glowforge, Takomo, Innermost, Bang Cookies, and Honest Baby Clothing.
- Custom Shopify and Shopify Plus builds
- Theme redesigns and redevelopment
- Performance and conversion improvements
- Ongoing Shopify development support
- ERP and other technical integrations
Shopify partner trusted by great clients
Our work
Glowforge
Bespoke Shopify Plus & headless build for the iconic 3D printer company Glowforge
Industries: Tech & Electronics
Conversion Rate OptimizationSupport and Maintenance
carista
29% Lower Bouce Rate
A custom Shopify build for Carista - unifying two web properties into one global storefront.
Industries: Tech & Electronics
Development
Midi
4 weeks from concept to a live supplement store for a women’s health unicorn
DTC Shopify build for a Google ventures-backed platform supporting women in menopause
Industries: Health & Supplements
DevelopmentUI/UX Design
ArthroFill
Custom Shopify rebuild and redesign for one of Europe’s first drinkable hyaluronic acid brands
Industries: Health & Supplements
MigrationDevelopmentUI/UX Design
On
11 Weeks From Start to Launch
Launching the fastest-growing running shoe brand in the UAE with Shopify Plus
Industries: Fashion & Footwear
Development
Project 1 of 5: Glowforge
Why leading Shopify brands choose craftberry
Built around the expertise, ownership, and continuity ambitious brands need to grow.
Shopify expertise built through real projects
Shopify awards Premier Partner status to a selective group of agencies based on enterprise impact, verified expertise, and continued performance. For our clients, that experience covers custom Shopify and Shopify Plus development, bespoke apps, complex integrations, CRO, migrations, and long-term technical support.
A senior, in-house Shopify team
Our team of 35+ works exclusively on Shopify, with no offshoring or subcontracting. We are also a Gadget development partner with custom apps in production, hold a 4.8 rating across 28 verified Clutch reviews, and were recognised by Clutch as a top Shopify development company in 2023 and 2024.
Proven results for scaling brands
Our work has helped Carpet Warehouse improve Largest Contentful Paint by 55% and conversion by 8%. For Takomo, we delivered a 16% conversion increase and a 43% speed improvement across a storefront serving more than 195 countries. For Shelly, we migrated over 500,000 customer records and increased conversion by 11% through a single CRO test.
Who is behind craftberry
craftberry was founded by Preslav Nikov, a former developer and Forbes 30 Under 30 honoree. His technical background still shapes how our agency approaches complex Shopify builds - with a clear understanding of the engineering behind them.
How our process as a Shopify development agency works
Most custom Shopify builds take around eight weeks. Shopify Plus projects with complex integrations, large catalogues, or custom app development typically take longer.
Discovery and technical planning
1–2 weeksWe review your catalogue, existing theme or platform, required integrations, data structure, custom functionality, and internal workflows.
This helps us define the Shopify architecture and identify technical risks before development starts
UX/UI design
2–4 weeksWe create the key storefront layouts in Figma, keeping this stage focused on the customer journey, reusable Shopify sections, and the functionality the development team needs to support.
Shopify development
4–8 weeksOur developers build the custom theme, Shopify sections, metafield structure, integrations, and bespoke features.
We test throughout the build and share progress in regular check-ins.
Schedule a free discoveryQA, launch, and ongoing development
Before launch, we test functionality, responsiveness, performance, tracking, and integrations across the store.
After go-live, we can continue with Shopify development support, CRO, performance improvements, and new features.
Schedule a free discoveryClient story
A verified review from Midi Health, a women's health platform we build and support on Shopify.
“All of our deliverables were provided on time unless otherwise communicated, and their responses were prompt.”
Richard KrolikowskiE-Commerce Consultant, Midi Health
Scaling a complex Shopify operation?
35+Speak with our senior Shopify Plus experts about migration, international commerce, custom development, and CRO.
What we build and run
Across more than 800 Shopify builds, we have seen the strongest results come when strategy, UX/UI, development, CRO, and support work as one team.
A stronger Shopify store starts with the right technical plan.
Speak directly with our team about your requirements, risks, integrations, and the best route forward.
When a custom build is worth it
We have seen off-the-shelf themes work for early-stage stores with straightforward catalogues and limited operational complexity. The problems usually appear later, when repeated workarounds, extra apps, and theme restrictions start increasing development cost and slowing down change.
What our clients say
“Craftberry has been the nomz Shopify development partner of choice for the last 8 years, from the time it started to its current phase of growth. Really good at UI/UX, CRO, and writing clean code for our websites. Highly recommend for anyone looking for a strong development partner that gets it.”
“Craftberry helped us build the website we always wanted. We have been working with them for about six months, and we are extremely pleased with the entire team. He and the whole team helped us refine our previous site while incorporating unique, fully integrated features connected to our ERP.”
“Out of all the back-end developers we've worked with, they seem to be the quickest and most experienced.”
“Their expertise played a pivotal role in the successful development of our new website.”
“Their attention to detail and timeliness are impressive.”
“Preslav (Founder) is a great communicator and he always keeps me updated.”
Frequently Asked Questions about Shopify theme development
We help brands grow through connected strategy, technology, creative, and marketing.
Get in TouchShopify theme development costs vary based on design complexity, custom functionality, and business goals.
A fully custom build focused on performance and conversions requires more investment than a simple visual update, but delivers long-term ROI.
A professional Shopify theme development service typically includes UX, custom design, frontend development, optimization, and testing to ensure the theme supports growth.
A custom Shopify theme gives you full control over UX, branding, and performance.
Ready templates often come with design and structural limitations.
Working with a Shopify Plus theme development company ensures your theme is scalable, flexible, and ready for complex business needs.
Most custom Shopify theme projects take 8–16 weeks, depending on scope and complexity.
An experienced Shopify theme development company works in clear phases, aligns the build with business goals, and keeps timelines predictable through structured processes.
Yes, this is core to what we do.
We build private apps and custom API and ERP connections when off-the-shelf apps fall short.
Recent examples include a custom SmartERP integration for Enhance Auto and a Gadget-based connection between Shopify Plus and MuleSoft for On.
Yes. In our experience, the highest-value improvements often become clear only after launch, once the team and customers begin using the new store at scale.
Most of our clients therefore continue with performance work, new features, CRO, integrations, and market expansion.
We have a carefully curated tech stack we use on Shopify builds to extend funtionality and improve operations.
Tools we work with regularly
A subscription platform built around a flexible customer experience. We use it for brands that need self-service subscription management, including options to skip, swap, pause, or reschedule deliveries.
A cross-border commerce solution for brands selling internationally. We use it to support local currencies, duties, taxes, payment methods, and international fulfilment across multiple markets.
A platform for building custom Shopify apps, integrations, and serverless backends. As a Gadget development partner, we use it when a business needs functionality or data connections that cannot be handled reliably by an off-the-shelf app.
An A/B testing and profit optimisation platform for Shopify. We use it to test pricing, shipping thresholds, discounts, offers, and storefront changes against commercial outcomes rather than conversion rate alone.
Trusted by leading retailers worldwide.
Let’s launch and grow your Shopify store together
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Shopify partner trusted by great clients