

Shelly
500K+ customers moved to Shopify Plus for one of Europe’s standout smart-home unicorns
Transforming an IoT unicorn with a seamless migration from Shopware to Shopify Plus
hello@craftberry.co
EU, EST 2015©
Custom builds, migrations, CRO, UI/UX design, headless ecommerce, ongoing optimization. Full-lifecycle Shopify Plus services from a Top 2% Shopify agency.

Shopify partner trusted by great clients
Focusing extensively on Shopify since 2015, we are your safe pair of hands. Whether you are looking to launch, rebuild, optimise conversion rate, or grow your store, we will help you leverage Shopify to the fullest.
Contact usWe complete complex migrations from other and custom e-commerce platforms to Shopify with no downtime. Our proactive guidance ensures your brand’s transition is frictionless and limitless.
See how we can help you migrate to ShopifyWe transform your business with a Shopify Plus store that's not only visually stunning but also a high-performing sales machine. But it's not just about building a store - we're dedicated to making your business thrive. You're not just a project; you're a partner, and your success is our goal.
Check our Shopify development serviceScale with agility and speed by adopting a Headless approach with Shopify Plus. Our experienced team will navigate you through a flawless launch, ensuring your brand is poised for future growth.
Check our headless development serviceWe successfully help Amazon brands launch on Shopify as an additional channel. With the right approach, we see most of our Amazon clients generate sales in the first week. Contact us today to see if your product qualifies for launching on Shopify.
Sell more with a conversion-focused UI/UX design. Our design service is rooted in user research, store data and industry best practices. We design every screen and every interaction to eliminate hesitation and persuade your customers.
Check our Shopify design serviceUnsure if your store is set up in the most optimal, profit-generating way? Allow our team to conduct a thorough conversion rate audit, identifying prime possibilities for enhancement. Including UX, conversion optimization, upselling, speed performance, data tracking, and more. We will cover areas such as UX, conversion optimization, upselling, speed performance, data tracking, and beyond.
Check our Shopify CRO processWe build custom B2B portals, tier pricing, wholesale catalogues, and B2B-specific UX. If Shopify Plus falls short, our experienced team implements your idea custom.
To our B2B servicesEvery extra millisecond matters to your customers. A slow store means lost revenue. Having completed over 30 Shopify speed optimization projects, we've transformed online shopping experiences, ensuring that every user interaction is swift, smooth, and conversion-optimized, thereby safeguarding your revenue against the pitfalls of digital delays.
See our Performance optimization serviceThrough Shopify Markets (and Global-e for enterprise brands), we empower Shopify Plus stores to expand effortlessly on an international scale, across various currencies, markets, and languages.
Accessibility is the inclusive practice of ensuring access to websites is available to as many people as possible, regardless of ability. By following WCAG 2.1, we ensure your store is ADA-compliant and accessible to everyone.
Subscription strategy, membership and loyalty systems or recurring revenue infrastructure - we have the right tool. Our knowledge of the Shopify ecosystem allows us to recommend the best tool for your business and leverage it for best results.
Explore Shopify Subscriptions & MembershipsStrategic guidance on Shopify Plus architecture, growth roadmap, integration decisions, and platform optimisation. For brands that need a senior perspective without the cost of an in-house lead.
Read more about our consulting serviceRely on expert technical support, theme maintenance, app management, and proactive optimisation. Continuous care for stores where every hour of downtime costs revenue.
Check our maintenance processApplying existing data, and experience, We add upsell and cross-sell offers in your store. The result is an increased average order value for your brand.
We collaborate closely with our trusted tech partners to deliver integrations across email, SMS and Push notifications.
By developing diverse templates in landing page builders, including Shogun and Gempages, we've empowered more than 10 marketing teams, enhancing their capacity for dynamic content creation and enabling robust A/B testing to fine-tune their digital strategies effectively.
Retaining existing customers is less expensive and more effective. We'll help you launch a loyalty program that significantly increases your customer retention.
Accurate data analysis and monitoring define the success trajectory of e-commerce businesses. With a commitment to ensuring 99% accurate tracking, we safeguard your data integrity, ensuring your analytical insights and decisions are always spot-on.
With Google Analytics 4, accurate data is crucial for insightful decision-making. Our team ensures your events are tested and any misfires or missing events are corrected, providing you with analytics that are both robust and reliable.
We will set up Google Tag Manager so you can easily deploy, manage advertising trackers and achieve improved store performance.
Undeniable accuracy in server-side tracking is pivotal for your growing business. By harnessing LittleData and Elevar, we've repeatedly ensured meticulous tracking, navigating through its potential complexities with ease.
If you have a specific need that the Shopify App Marketplace can’t solve, we can help you launch your own private or public app. With Gadget, we launch your app in a matter of days, not weeks or months.
Want to see our app development process?Some ERP platforms, do not provide out-of-the-box integration with Shopify Plus. In these cases, we build a custom secure integration with your ERP.
Functions allow you to customize the backend logic of Shopify so it fits your business requirements. Contact us today to build a custom discount, cart, payment logic and more.


Shelly
500K+ customers moved to Shopify Plus for one of Europe’s standout smart-home unicorns
Transforming an IoT unicorn with a seamless migration from Shopware to Shopify Plus



Takomo Golf
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Shopify Plus migration and retention rebuild for Pro Energetic, resulting in 43% faster page load and 38% more returning customers.
Project 1 of 6: Shelly
We help brands grow through connected strategy, technology, creative, and marketing.
Contact usRecognised for the work we create.

Winner
Ecommerce Tech Company of the Year 2026

Highest Climber
Top 50 Digital Agencies 2025

Winner
Large eCommerce Agency of the Year 2024

Winner
Best B2B Website Launch 2022