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Brand
Glowforge
Partnering since
2021
Projects completed
60+
Location
Seattle, USA
Technology
Shopify Plus
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Glowforge is an at-home 3D laser printer that lets you easily create jewelry, toys, leather goods, lighting, containers, art, and more.
craftberry was tasked with updating and refining their Shopify store, which sells exclusive 3D printers.
Context
Revamping the Glowforge Shopify Plus store with a speedy turnaround of 7 weeks
Glowforge reached out to us with a request to rebuild their Shopify Plus store. One of the concerns with their existing store was speed. It was slow and clunky, resulting in a frustrating user experience and reduced conversion rate.
Developed in 2018, Glowforge’s store was getting outdated. With constant improvements, Shopify is rapidly evolving the way brands sell online, so every feature that's not leveraged is an unrealized opportunity to grow even more.
In just 7 weeks, our team managed to turn the outdated and slow Glowforge into a lightning-fast e-commerce wonder.
Here’s how we did it:
- Bespoke Shopify Plus Build
- Headless Build
- Priority Support
- Google Tag Manager + Google Analytics 4
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Shopify 2.0 Rebuild
Professional, fast, flexible
To make the lives of Glowforge’s marketing team easier, we had to find a way to let them control the content in their online store without the constant need of their engineering team.
Their aging design didn’t do them well either.
The challenge was clear: Glowforge’s team needed the ability to customize their store without impacting the speed. Thankfully, we utilized Shopify 2.0, and its flexibility has let Glowforge’s engineers focus their efforts not on managing an online store but on working on their laser printers. With the help of their talented creative team, who created a clean design, we lifted Glowforge to the level it deserves to be, and our developers executed it to perfection.
Thankfully we utilized Shopify 2.0, and its flexibility has let Glowforge’s engineers focus their efforts not in managing their store, but in making their laser printers better.
With the help of their talented creative team who created a clean design we were able to lift Glowforge to the level it deserves to be and our developers executed it to perfection.
Headless set-up
Leveraging Headless to enable marketing teams
Glowforge had the deep need to have a dynamic team by their side for optimal marketing flexibility.
The primary intent was clear: free their engineers to innovate and refine their laser printers.
Through our close-knit collaboration, we achieved substantial enhancement in store speed.
Additionally, we introduced features like banners that displayed YouTube videos, tailor-made page structures, captivating carousels, connectivity with the Okendo Reviews API, an inviting header, interactive sign-up platforms, adept tracking systems, efficient A/B testing tools, and a detailed FAQ area.
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GA4 Migration and Audit
Elevating Glowforge's Analytics with GA4 Migration
With Craftberry's guidance, Glowforge smoothly transitioned into the new era of Google Analytics 4.
We started by carefully migrating all events from their Universal Analytics (UA) version straight into GA4.
Not just stopping there, we crafted new events tailored to fit the unique requirements of the new Conversion Parameter in GA4.
Recognizing the importance of the goals Glowforge had set in UA, we intricately transformed them into Conversions in the new system.
LittleData Collaboration
We initiated a collaboration with LittleData to double-check our processes and affirm the flawless integration with GA4.
As meticulous as we are, we also undertook comprehensive testing of all events, ensuring that every piece of data was set correctly, and none went missing.
To prepare Glowforge for the future, we took a reflective look at the old events, dimensions, and metrics, strategizing on ways to enhance and optimize them for forthcoming data needs.
As the cherry on top, we've been persistently monitoring the data in GA4, making certain that every event is fired as it should, safeguarding Glowforge's data and insights.
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What our client said
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"craftberry were able to keep us informed and not wondering what was going on."
Our value added
From elevated in-store experience to 99% accurate data tracking we helped Glowforge reach new heights by further expanding their ability to sell their unique 3D laser printers.
53%
Speed improvement
25+
New functionalities released
Tracking + Data
Headless Support
Shopify 2.0
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Partners
Okendo
Okendo is an enterprise customer marketing platform primarily tailored for e-commerce businesses. It allows brands to collect, showcase, and leverage customer reviews, photos, videos, and other user-generated content. Okendo enhances brand credibility and boosts conversions through community-driven content.
Optimizely
Optimizely helps businesses make data-driven decisions by providing tools for A/B testing, multivariate testing, and feature flagging, enabling developers and marketers to experiment with different variations of content and features to determine which ones resonate best with their audience.
Segment
Segment is a customer data platform that gathers and sends data from different sources to tools like analytics and marketing software. It helps businesses combine customer data from various places to tailor experiences, improve marketing, and make informed decisions.
Klaviyo
The best email marketing platform tailored for e-commerce businesses. It allows us to collect, analyze, and leverage customer data to create personalized email and advertising campaigns.
Zendesk
Zendesk lets your customers contact you directly across messaging, phone, chat, email, social media, and more. The app arms agents with all the information they need when replying to customer inquiries without having to leave the customer conversation.
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