

On
11 Weeks From Start to Launch
Launching the fastest-growing running shoe brand in the UAE with Shopify Plus
Industries: Sportswear
hello@craftberry.co
EU, EST 2015©
Top Shopify agency for fashion and footwear brands solving complex challenges from size variants and seasonal collections to international expansion and CRO.
craftberry builds custom themes, interactive size guides, and high-converting product discovery experiences.
craftberry specialize in fashion-specific solutions like multi-variant management, localized checkout flows, and mobile-optimized designs.
Shopify partner trusted by great clients
Completed projects
800+
Fashion & Footwear experience
11+ Years
Client revenue
$450M+
Industry
Fashion & Footwear
Platform & Ecosystem
Shopify · Shopify Plus
Expertise


On
11 Weeks From Start to Launch
Launching the fastest-growing running shoe brand in the UAE with Shopify Plus
Industries: Sportswear



Pepper
60% Development costs saved
A Shopify Plus rebuild and priority support for one of the fastest-growing bra companies.


Shawty
4% AOV Increase
Shopify redesign and rebuild for the recognizable activewear brand SWT



Honest
All-around work for a recognizable brand in the baby clothing industry
Project 1 of 4: On
With over 11 years of hands-on experience in complex Shopify Plus architectures, our certified team delivers scalable solutions that address the unique needs of lifestyle brands and fashion stores - while removing global growth barriers and enhancing brand loyalty.
Request a free discoveryProven Shopify experience:
craftberry is a certified Shopify Premier Partner with deep expertise in building advanced solutions for leading fashion and footwear brands. Our in-house ecommerce agency team leverages the full capabilities of the Shopify platform to create data-informed strategies - engineered for scalability, performance, and measurable success in the ever changing trends of the fashion industry.
craftberry is a certified Shopify Premier agency dedicated to helping fashion brands and footwear labels scale through tailored, high-performance Shopify solutions. From conversion rate optimization-focused redesigns and fully custom fashion Shopify stores to bespoke app development that enhances product discovery and customer experience, we build solutions aligned with your brand’s growth strategy. Our team combines deep fashion industry knowledge with the latest Shopify technologies to deliver long-term, sustainable growth for apparel, clothing, and footwear brands in competitive ecommerce ecosystems around the world.
As a certified Shopify Plus Partner agency, craftberry has proven experience delivering high-performance stores for leading fashion brands. In 2023 alone, our agency completed 700+ Shopify projects - powering over $320M in client sales across industries including fashion, apparel, and footwear. We’ve helped scale globally recognized names such as On Running, Pepper, and Honest Baby Clothing, delivering Shopify Plus solutions engineered for style, performance, and measurable conversions.
Our comprehensive Shopify solutions are designed to fuel the success of fashion brands and fashion stores - helping you launch, develop, and thrive in competitive markets worldwide.

Custom Shopify Theme Development for Fashion & Footwear Brands
Our Shopify experts follow structured workflows and fashion and apparel industry best practices to deliver scalable, forward-thinking solutions for fashion Shopify stores and footwear brands.
By researching and leveraging emerging tools and technologies, our senior developers ensure your store delivers exceptional customer experiences, fast site speed, and seamless product discovery - keeping you ahead in a dynamic and ever changing market.
From custom theme development and integrated size guides to multi-currency setups for global ecommerce expansion, our deep Shopify Plus expertise makes us a trusted partner for complex, high-performance builds.
Shopify Designers for Fashion & Footwear Brands
Our experienced designers combine fashion industry knowledge with conversion optimization and ecommerce UX best practices to craft visually stunning, high-performing fashion Shopify stores that attract customers, build brand loyalty, and encourage repeat purchases.
We start by understanding your customers - from style preferences and fit concerns to their buying motivations.
We shape a design that clearly communicates your brand’s story while guiding users toward conversion.
Then we analyze user behavior with tools like GA4 and Hotjar to uncover blockers, reduce confusion, and remove conversion barriers across the entire website journey.
Schedule a free discovery with an expert Shopify teamSeamless Migration to Shopify for Fashion & Footwear Brands
Migrating your Shopify store doesn’t have to disrupt sales or customer experience. At our fashion ecommerce agency, we ensure a smooth, uninterrupted transition so your brand stays stable while your platform evolves.
Our senior developers handle complex migrations from platforms like WooCommerce, Magento, and fully custom builds - using advanced tools and best practices tailored to fashion and footwear requirements such as size variants, seasonal collections, and product discovery features.
We securely migrate your entire store - products, customer data, order history, and more - into a fully functional, optimized Shopify Plus environment.
Post-migration, we provide tailored training so your team can confidently run and scale your new store.
Migrate to ShopifyCustom Shopify App Development for Fashion & Footwear Brands
Fashion and footwear brands have unique needs, and off-the-shelf solutions rarely deliver the precision required. That’s why we develop custom Shopify apps engineered to match your exact requirements.
From automating complex inventory and size management workflows to creating localized checkout experiences for international customers, our apps are built to enhance store performance, improve customer experience, and integrate seamlessly with your fashion Shopify store.
Post-launch, we provide ongoing maintenance and updates to ensure long-term stability, scalability, and alignment with your business growth strategy.
Get a custom solution for your storeWe follow a structured, three-phase strategy built around your brand’s goals in the competitive fashion industry.
Each stage - from discovery to deployment - is strategically managed to minimize risk, reduce downtime, and ensure your Shopify store launches smoothly, scales efficiently, and is fully optimized for conversions from day one.
We start by understanding your brand’s objectives and identifying the specific challenges you face in the fashion industry, from seasonal product launches and size variants to conversion optimization needs.
Our team explores your brand DNA, collections, and customer journey, complemented by in-depth market and competitor research.
Based on these insights, we craft a strategic foundation tailored to your fashion Shopify store’s unique positioning and global growth potential.
Next, we define the full scope of your Shopify development project.
We audit your existing infrastructure, identify blockers and inefficiencies, and work with you to define clear KPIs, timelines, and deliverables.
Based on our findings, we propose targeted Shopify Plus improvements - from personalized product discovery features to multi-currency setups - all aligned with your business and marketing goals.
Our in-house team brings your fashion Shopify store to life through a tightly coordinated design-to-development workflow.
We start with UX/UI design, designing layouts that merge style with conversion-focused performance. Once approved, our developers implement advanced features such as size guides, filtering, email marketing integrations, and Shopify-specific functionalities.
Before launch, we conduct comprehensive testing for site speed, usability, and overall performance to ensure success.
Post-launching, we continue to support you with CRO audits, seasonal updates, and ongoing technical assistance - helping your brand thrive in the world’s most dynamic industry.
We help brands grow through connected strategy, technology, creative, and marketing.
Request a free discoveryFill out the form and we will get back to you within 24 hours
Shopify partner trusted by great clients