Transforming an IoT Unicorn with a Complex Migration from Shopware to Shopify Plus

Shelly’s products were evolving daily, maintaining world-class quality and catering to their loyal global customer base.

However, their clunky custom e-commerce platform could no longer keep up.

The system struggled with increased traffic, and the Shelly team found it increasingly challenging to manage content, process orders, and implement updates.

Recognizing these limitations, Shelly took a step toward a scalable, more efficient, and more secure platform – Shopify Plus.

The reasons for choosing Shopify Plus were clear, and here are the core ones:

- Support for multi-currency transactions

- Easy third-party integrations

- Scalability to handle increased traffic

- Simplified data management

With these goals in mind, we knew we could leverage Shopify Plus’s capabilities to create a reliable, user-friendly platform tailored to Shelly’s needs.

The Shelly team knew their complex architecture required expert help.

They faced multiple questions and concerns about selling internationally on Shopify Plus, and craftberry was the right expert agency to assist.

With 9+ years of practical Shopify Plus experience, our team is well-versed in the process of a complex internationalization like this one.

Questions around handling VAT orders, managing orders in the USA, and translating the store for different countries were all thoroughly analyzed and explained by our seasoned Shopify Plus experts.

When we started shaping the concept for Shelly's Shopify store design, we knew it had to feel smart, persuasive, and sleek.

Every element needed to flow seamlessly, guide customers effortlessly, and evoke a sense of harmony throughout their journey.

Our senior UI/UX team follows a well-established design process that focuses on crafting high-converting storefronts.

We conducted an in-depth exploration of their brand, delving into their product range, branding, objectives, and target audience to fully understand their needs.

Utilizing GA4, Hotjar, and other analytical tools, our seasoned UX/UI team synthesized data-driven recommendations, including:

- Enhanced Product Pages

- Advanced filtering

- Optimized checkout flow

- Improved product specifications

- Completely new navigation structure

Using data and e-commerce best practices, we crafted each section and page of the website.

Within two months, our senior developers were ready to implement the polished Shelly store design.

Our expert Shopify developers began the meticulous data migration process from Shelly’s custom platform.

The data set from the previous platform was difficult to manage due to its volume and complexity.

To address this, we utilized Python and SQL for efficient database management.

Using Matrixify, we ensured the precise import of every order, client detail, and product data point.

The new Shopify Plus store demanded a fully customized theme to bring Shelly’s distinctive design to life.

It incorporates key features like immersive "shop the image" sections, captivating scroll-on animations, and dynamic content areas.

To provide Shelly’s team with a complete control over content management, updates, and adjustments, our developers ensured these sections were fully customizable directly from the theme customizer.

Leveraging the high-performing and fast Dawn theme as a foundation, we tailored every detail to perfectly align with Shelly’s fresh storefront.

Serving a global customer base demanded tailored solutions to address the diverse needs of each region.

To achieve this, our seasoned Shopify developers established two separate storefronts: one for Europe, Australia, New Zealand, Africa, and Asia, and another for the USA, Canada, and North America.

Our team implemented the Geo Pro app to detect in real-time customer location and redirect them to the appropriate store.

For isntance, customers in the USA land on the USA store, while those outside the USA access the international store.

Recognizing that Shopify Payments is unavailable in some countries, we utilized Adyen to support multi-currency transactions and provide a smooth checkout experience for international customers.

To strenghten localization for the EU store, we introduced multiple language options - French, German, and Englis by using Shopify's Translate and Adapt feature.