WordPress to Shopify Migration

Yes, and you have two options. The standard path is migrating every post into a Shopify blog with metadata and images intact and redirecting the old permalinks, which keeps one domain and one platform. The alternative is keeping WordPress alive on a subdomain purely for content while Shopify runs the store. We migrate the blog in most projects; the hybrid only earns its overhead when the editorial operation is large enough to need WordPress's CMS features daily.

Yoast stores your SEO titles and meta descriptions as post metadata in the WordPress database. We export those fields with each post and page and write them into Shopify's SEO title and description fields through the API, so your search snippets carry over instead of resetting to defaults. Focus keywords and Yoast's content scores have no Shopify equivalent and do not transfer. Canonical and noindex settings are re-implemented on the Shopify side as deliberate decisions. Sites running RankMath get the identical treatment; only the database field names differ.

No. WordPress themes are PHP templates and Shopify runs Liquid, so theme code cannot transfer between the platforms. What we do instead is rebuild: either a faithful reconstruction of your current design as a Shopify Online Store 2.0 theme, or a redesign if the move is the right moment for one, which is the path Batch'd took. Your content, images, and brand assets all move; the template code is the one thing that is genuinely rebuilt rather than migrated.

We build a one-to-one redirect map before launch. Every indexed URL (gathered from your sitemap, Search Console, analytics, and backlink data) is mapped to its Shopify equivalent, merged with your existing redirect rules, and loaded into Shopify's native redirect system, which serves permanent 301 redirects. Category, tag, and date archives map to their closest real equivalent, never bulk-pointed at the homepage. After launch we re-crawl the entire old URL list and fix any redirect that does not resolve cleanly.

Yes. The usual setup is Shopify on your primary domain with WordPress on a subdomain such as blog.yourbrand.com. It makes sense when you run a genuine editorial operation: many authors, custom post types, workflows your team uses daily. The costs are real, though: two systems to maintain and secure, analytics stitched across properties, and link equity split between domain and subdomain. For a typical store blog, consolidating into Shopify is the better trade, and we will show you which side your site falls on during the assessment.

A content-focused WordPress site with a rebuild of the existing design typically runs 4 to 8 weeks from kickoff to launch. Add WooCommerce data, a custom theme design, or integrations, and the range extends to roughly 8 to 14 weeks. For reference, we delivered the FitSpo project in 8 weeks. The assessment gives you a dated plan for your specific site, and because the build happens on a staging store, your live site keeps trading for the entire duration.

Our proposed bands: $15,000 to $30,000 for a straightforward site with clean data, $30,000 to $70,000 for mid-market scope with integrations and a custom theme, and $70,000 to $150,000 and up for complex or Shopify Plus projects. The drivers that place a WordPress project in a band are content volume, WooCommerce data depth, and theme scope. The free assessment ends with a fixed quote, so you are never estimating from a range.

Yes. Products and variable products map to Shopify's product and variant model, customers become Shopify customer records (they receive activation emails, since password hashes cannot move between platforms), order history imports as archived records, and coupons become discount codes. Catalogs that exceed Shopify's limit of 3 options and 100 variants per product get a restructuring plan agreed before migration. If the store side is the bigger half of your project, our WooCommerce to Shopify migration page covers that scope in depth.

Rankings are attached to URLs, content, and links, and a migration touches all three. The risk is concentrated in execution failures: URLs that die without redirects, metadata that resets, content that does not fully move. Our process closes each of those: a complete 301 map loaded at launch, metadata carried per page, and a pre-launch versus post-launch crawl comparison to prove parity.

No. The new store is built and populated on a password-protected Shopify environment while your WordPress site keeps running and selling. Launch is a DNS change: the domain starts pointing at Shopify, redirects activate at the same moment, and checkout works from the first request. Instead of downtime, we schedule a short content freeze (or a delta migration pass) near launch so that posts and orders created during the build are not left behind.