Launching the Fastest-Growing Running Shoe Brand in the UAE with Shopify Plus

craftberry was tasked with a close-to-impossible challenge - launching the On Running Shoes Shopify Plus store in the UAE in just 11 weeks.

Our seasoned Shopify team delivered an impeccable experience, including front-end development, integrations with ERP, 3PL, and more.

Leveraging our expertise in complex Shopify Plus projects, we developed a fully customized theme, ensuring a seamless and high-performance shopping experience.

craftberry’s well-versed Shopify developers set out to bring On’s vision to life.

Using the Dawn theme as a foundation, we precisely customized every element to align with On’s clean, premium aesthetic.

On’s product catalog features various models designed for different purposes.

Each was available in variations for men and women and had multiple color options.

To streamline product selection, we built unified product pages that allowed customers to seamlessly choose color and gender variations within a single page.

For better product visibility, we implemented combined listings, ensuring each variation appeared individually on the collection page.

To ensure seamless backend operations, we used Gadget to bridge MuleSoft with Shopify Plus, integrating On’s extensive enterprise ecosystem.

This integration connected On’s store to a vast set of enterprise solutions, streamlining inventory management, order processing, and fulfillment.

By automating data flow between Shopify and On’s ERP, we enabled real-time product sourcing, stock updates, and efficient order synchronization.

This robust infrastructure allowed On to scale effortlessly while maintaining operational efficiency across multiple systems.