Shopify Agency for Beauty & Cosmetics Brands

9+ Years of Driving Growth in the Beauty Industry

Trusted Shopify Agency for Beauty & Cosmetics Brands

Proven Expertise Across Local and International Beauty Markets

Certified Shopify Plus Partner for High-Performing Beauty E-commerce

Let’s launch and grow your Shopify store together

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NDA

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Trusted Shopify Experts for Beauty and Cosmetics Brands

For nearly a decade, we’ve been shaping the online presence of leading beauty and cosmetics companies. Our experienced team architects custom Shopify Plus solutions that blend performance, flexibility, and scale - removing operational blockers and empowering brands to expand seamlessly into new markets.

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Certified Shopify Plus Partner for Beauty & Cosmetics E-commerce

shopify custom theme development symbol

Shopify Plus Agency for Beauty & Cosmetics Brands

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Proven Shopify Plus Expertise in the Beauty & Cosmetics Sector

Beauty & Cosmetics Shopify Solutions

We craft Shopify Plus experiences that capture the essence of beauty and inspire customer loyalty. From seamless shopping journeys to visually elevated storefronts, our solutions help beauty brands stand out, grow their presence, and build lasting connections with their audiences worldwide.

Custom Shopify Theme Development for the Cosmetics Industry

Our senior Shopify specialists design bespoke, scalable themes that reflect the sophistication beauty and cosmetics brands demand while optimizing every element of the online shopping experience.

We engineer high-performing Shopify stores with fast loading times, intuitive navigation, and product pages designed to convert. From advanced UI/UX to seamless integrations, every detail is built to deliver maximum impact.

For skincare and makeup brands, this means tailored features such as shade finders, detailed descriptions, and content that addresses different skin types and conditions - giving potential customers the key information they need to feel confident in their choices.

Our websites combine immersive visuals with precision functionality, ensuring that your beauty products stand out while delivering a smooth, reliable journey that boosts conversion rates and scales with your business.

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Shopify Designers for the Beauty & Cosmetics Industry

Our design team combines e-commerce best practices, behavioral insights, and creative excellence to craft storefronts that feel as inspiring as the beauty products they showcase.

With high quality imagery, thoughtful layouts, and intuitive product pages, we create experiences that elevate brand presence, build trust, and make every customer feel special.

We start by understanding the deeper motivations of beauty consumers - from the influence of makeup artists and skincare trends to the importance of authentic user generated content.

Through tools like GA4, heatmaps, and behavioral analysis, we identify points of friction and optimize each interaction, ensuring every page is intuitive, visually persuasive, and conversion-driven.

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Seamless Migration to Shopify for Beauty & Cosmetics Brands

Switching platforms doesn’t have to disrupt your beauty brand or interrupt sales. At craftberry, we deliver secure, seamless migrations to Shopify that keep your online store performing at its best.

Whether moving from WooCommerce, Magento, or a custom platform, our senior developers follow proven workflows to migrate even the most complex setups.

Throughout the process, we prioritize data integrity and customer retention - ensuring every product, transaction, and profile transfers safely to your new Shopify site.

Post-migration, we provide tailored onboarding and support to help your team unlock success and confidently grow your business on Shopify.

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Custom Shopify App Development for Beauty Brands

Off-the-shelf apps rarely meet the unique demands of a beauty brand. That’s why we create custom Shopify solutions designed around your exact workflows, product lines, and customer expectations.

Our apps streamline operations and elevate the shopping experience - from personalized checkout flows and subscription models to shade finders and loyalty programs.

Each solution is engineered to boost conversion rates, increase sales, and ensure your Shopify store runs at peak performance.

Post-launch, we provide continuous support and optimization to keep functionality seamless and your website evolving alongside your brand.

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Scale Your Beauty Store with Shopify Experts

Our tailored 3-step framework is designed around the specific needs of beauty and cosmetics companies.

From initial strategy to flawless execution, we guide every stage of your store’s development - ensuring a seamless process that supports growth, strengthens customer loyalty, and delivers measurable results.

Discovery

Every successful beauty store begins with a deep understanding of the brand behind it.

We uncover your goals, challenges, and the unique dynamics of the beauty and cosmetics industry - whether you’re an emerging clean beauty brand or a household name.

Our team explores your product lines in detail, analyzing customer expectations, and purchasing behaviors.

We study competitors while gathering key information and insights that highlight opportunities to reach potential customers more effectively.

Where relevant, we even look at how content strategies - such as skincare tips, self care guides, or brand storytelling - can strengthen the connection between your products and your audience.

The result is a data-driven strategy for your Shopify store, designed to sharpen your competitive edge and fuel long-term growth in global beauty e-commerce.

Project Scope

Next, we transform insights into a clear, actionable roadmap.

We audit your current Shopify site and existing setup, uncovering technical hurdles that may block growth, and work with your team to define success metrics, KPIs, and timelines.

From there, we outline the exact strategies and enhancements needed to increase conversions, strengthen customer journeys, and deliver maximum impact.

Each initiative is designed to ensure shoppers find what they need effortlessly - from detailed product pages to seamless checkout flows.

The outcome is a high-performing website and online store experience that improves conversion rates and builds long-term customer loyalty.

Execution & Maintenance

Our in-house team brings your beauty store to life - merging aesthetic excellence with technical precision.

With years of experience building high-performing Shopify websites for beauty and cosmetics brands, we ensure every project reflects the unique identity of the brand while meeting the demands of modern e-commerce.

The process begins with creative exploration, where our designers craft immersive concepts that highlight your product range - from skincare to fragrance - and refine the direction in close collaboration with your team.

Once the vision is set, our developers engineer the store from the ground up: coding advanced features, integrating best-in-class apps, and activating Shopify Plus capabilities designed to enhance beauty commerce.

Throughout the build, we provide regular updates and refinements, keeping the process transparent and collaborative.

Before launch, we conduct rigorous QA across performance, UX, integrations, and speed to guarantee a flawless experience for your customers.

And post-launch, we remain a dedicated partner - offering continuous monitoring, technical support, and iterative improvements to keep your Shopify store scalable and future-ready.


What our clients say

22

Verified reviews

5.0

Average rating

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“They were able to keep us informed and not wondering what was going on.”

Emily Iser
Software Engineering Manager, Glowforge

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“They don't feel like an agency, but rather part of a team that is just as invested in our company's success as we are.”

Michael Silva
VP E-Commerce & DTC Marketing, Honest Baby Clothing

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“They have good communication and timely response.”

George Kuan
Founder, Bang Cookies

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“They were efficient, responsive, and had very reasonable rates.”

Alison Piepmeyer
CMO, Entertainment Venue

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"They were very responsive and quick!"

Mimi Tjia
Operations Manager, DTC Skincare Brand

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“CraftBerry is a team I can rely on.”

Anonymous
Founder & CEO, Nutrition & Supplements E-Commerce


Ready to Elevate Your Beauty Shopify Store?

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Get in Touch with a Shopify Expert from the Beauty Industry Today

No Strings Attached

NDA

We will get back to you within 24 hours