


FitSpo
30+ Markets Supported
A strategic build and migration to Shopify for a high-growth nutrition brand
hello@craftberry.co
EU, EST 2015©
Bespoke Shopify agency specializing in health, wellness, and supplement brands.
Combine expert design, supplement subscription programs, and personalized recommendations to educate shoppers and drive repeat purchases.
craftberry is a certified Shopify Premier partner with 11+ years of scaling supplement e-commerce worldwide.
Shopify partner trusted by great clients
Completed projects
800+
Health & Wellness experience
11+ Years
Client revenue
$450M+
Industry
Health & Wellness
Platform & Ecosystem
Shopify Plus · Recharge
Expertise



FitSpo
30+ Markets Supported
A strategic build and migration to Shopify for a high-growth nutrition brand


Midi
4 weeks from concept to a live supplement store for a women’s health unicorn
DTC Shopify build for a Google ventures-backed platform supporting women in menopause


Inner Most
Extensive Shopify Plus refresh, Internationalization and priority support for an upscale nutrition brand


ArthroFill
Custom Shopify rebuild and redesign for one of Europe’s first drinkable hyaluronic acid brands
Project 1 of 4: FitSpo
With 11+ years of experience, we help health and wellness companies transform their online stores into scalable growth engines. Our Shopify Plus experts design tailored solutions that streamline operations, enhance customer engagement, and open new opportunities for international expansion.
Request a free discoveryProven Shopify experience:
As a certified Shopify Premier Partner, craftberry delivers tailored solutions that address complex operational challenges and support long-term growth. Our team develops strategies that align with your specific business model - covering subscriptions, loyalty, pricing logic, integrations, and market expansion. With nearly a decade of executional experience, we build Shopify Plus systems that improve efficiency, enhance customer experience, and support your future roadmap.
craftberry is a trusted Shopify Premier Partner Agency in the health and wellness sector with a technical foundation and proven experience. We cover the full stack, from Shopify theme development and UX to backend integrations and infrastructure. Every element is built to reflect your offering, support your goals, and remove unnecessary complexity. The result is a high-performing store that scales with you and delivers a consistently excellent shopping experience.
Our experienced team has guided brands through every stage of growth - early traction, operational complexity, and international scale. With more than 700 successful projects and $320M+ in client revenue generated in 2023, we create measurable impact through stable Shopify Plus systems built around how your customers shop. Clients like Arthrofill, Midi Health, Überlube, and Innermost trust craftberry to power their success in global e-commerce.
We provide tailored Shopify Plus solutions that enable health and wellness brands to expand seamlessly, optimize operations, and capture growth opportunities in the global wellness ecommerce market.

Custom Shopify Theme Development for Health and Wellness Brands
Your wellness brand has a unique story and your online store design should reflect that. Our team specializes in theme customization for supplement brands and combine clean aesthetics with the right tools to educate health-conscious consumers and highlight product benefits with clarity.
From subscriptions for supplements to interactive product pages that showcase ingredient transparency, we build experiences that establish trust and encourage repeat purchases.
By connecting your store to your inventory, logistics, and analytics stack, we ensure it’s not just beautiful - but fast, reliable, and easy to manage at scale.
Get unlimited customizations with a Shopify ExpertShopify Designers for Health and Wellness Brands
Design in the health and wellness industry isn’t just about aesthetics - it’s about trust. Our design team creates Shopify Plus storefronts that educate, inspire, and guide consumers toward confident purchase decisions.
We begin by understanding your customers - their preferences, concerns, and what drives them to buy.
Then we design a storefront that reflects your brand and leads visitors confidently toward conversion.
Using behavioral insights and tools like GA4 and Hotjar, we refine every step of the journey to convert better and build stronger brand trust.
Schedule a free discovery with an expert Shopify teamSeamless Migration to Shopify for Health and Wellness Brands
Replatforming shouldn’t put your growth on pause. At craftberry, we manage end-to-end migrations to Shopify Plus that keep your health and wellness products accessible and your customer experience uninterrupted.
Whether you’re moving from WooCommerce, Magento, or a custom-built store, our senior developers ensure every subscription model, customer account, and purchase history is transferred with complete data integrity.
We know how critical trust is in the wellness space - that’s why we safeguard product details, customer loyalty data, and order history, so nothing is lost in the transition.
After migration, we provide onboarding and training, giving your team the confidence to fully leverage Shopify Plus and expand into new markets.
Migrate to ShopifyCustom Shopify App Development for Health and Wellness Brands
Pre-made apps often fall short in the wellness sector, where compliance, personalization, and customer trust are critical. That’s why we build custom Shopify applications tailored to the needs of health and wellness brands.
Our apps support everything from subscription programs and product bundles to personalized recommendations and loyalty systems that encourage repeat business.
Every health supplement ecommerce solution is engineered for reliability and scalability, ensuring your Shopify store delivers long-term growth and the seamless experience your customers expect.
Get a custom solution for your storeCRO for Supplement Brands
Our CRO service for supplement brands is built around trust, clarity, and repeat revenue.
We optimize product pages to clearly communicate benefits, ingredients, and usage, while addressing common objections that block first-time buyers.
Using data from GA4, heatmaps, and session recordings, we refine layouts, messaging, and mobile UX to remove friction across the buying journey.
The result is higher conversion rates, stronger subscription uptake, and improved lifetime value.
Get a custom solution for your storeOur 3-step framework gives fast-growing brands a clear process: identify what’s holding you back, design the right Shopify solutions for nutrition stores, and execute with precision.
Every successful wellness ecommerce project begins with a clear understanding of the brand and the people it serves.
We take time to uncover your goals, customer base, and the unique challenges of selling supplements online.
Our team analyzes customer data and wellness product details to design solutions that align with how health-conscious consumers actually shop.
We also benchmark competitors in the wellness industry and explore opportunities to use educational content, ingredient transparency, and personalized recommendations to strengthen trust and build brand loyalty.
The result is a data-driven strategy for your ecommerce store, engineered to remove bottlenecks, elevate the customer experience, and drive sustainable growth in the health and wellness market.
Next, we translate insights into a clear and actionable roadmap for your Shopify store.
We begin by auditing your current platform and integrations, identifying technical hurdles that may limit scalability.
Together, we define success metrics, KPIs, and timelines that reflect your brand’s values and growth goals.
From there, we map out the strategies required to increase average order value and deliver an ecommerce experience that health-conscious consumers can trust.
The result is a scalable Shopify ecosystem that improves efficiency and supports sustainable long-term growth in the wellness industry.
Our in-house team handles end-to-end implementation.
That includes design, development, integrations, and pre-launch validation.
We begin with clear architectural planning, followed by full-stack execution and iterative refinement.
You’ll receive regular updates, performance benchmarks, and full visibility throughout the process.
Before launch, we stress-test every workflow - speed, checkout, integrations, UX.
Post-launch, we continue as your dedicated partner, ensuring your Shopify store evolves with the wellness market, stays scalable, and drives long-term growth.
Here are selected results from our work with supplements brands
Innermost
Read the case studyFor Innermost, we delivered a Shopify solution designed to support repeat purchases, subscription growth, and cross-border expansion.
FitSpo
Read the case studyFitSpo’s project involved a scalable Shopify migration and custom theme development to support international growth, resilience during launch, and rapid delivery for a high-growth supplement brand.
A fully custom Shopify storefront built in four weeks to support flexible purchasing and subscription options.
Arthrofill
Read the case studyArthrofill’s Shopify migration involved a custom Shopify storefront, preserving all crucial data, while setting the stage for a more reliable and scalable ecommerce foundation.
We help brands grow through connected strategy, technology, creative, and marketing.
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Shopify partner trusted by great clients