Rebuilding the Store That Powers Smart Driving

Enhance was scaling fast, offering cutting-edge products to a growing international audience.

But their existing platform was holding them back.

It offered limited flexibility and lacked the infrastructure needed to support complex operations and long-term growth.

The goal was clear from the start: create a faster, more flexible store that could keep up with the brand’s growth and reflect the innovation behind their products.

The migration to Shopify marked the start of a project that required deep technical expertise and close collaboration.

We were trusted to lead the transformation across multiple fronts:

- Full platform migration from Shoptico to Shopify

- Custom ERP integration with SmartERP

- Advanced bundling logic for complex product structures

- Conversion-driven store redesign

- Multi-market localization

Migration to Shopify

Shoptico offers fewer third-party integration options than most modern e-commerce platforms.

Its data isn’t structured according to typical e-commerce standards, which meant the migration required manual adjustments and deep knowledge of Shopify’s data architecture to ensure everything transferred correctly.

The transfer of products, customers, orders, and reviews demanded a tailored approach to ensure accuracy and continuity.

We delivered a seamless migration with zero customer disruption and laid the foundation for long-term flexibility.

The new Shopify setup now supports deep automation, advanced workflows, and future integrations without added complexity.

Custom Theme Development

To bring the design to life, our development team built a fully custom Shopify theme.

Every detail was executed with pixel-perfect precision while maintaining full flexibility in the backend.

Enhance’s team can now manage content, launch campaigns, and update product messaging - without relying on developers.

The old storefront no longer matched the brand’s standards and failed to convey the value of the product.

The unclear shopping experience created unnecessary friction, leading to hesitation and drop-offs before checkout.

This is where our UX/UI expertise came into play, directly tackling these friction points.

We started by conducting in-depth research to design a storefront tailored to Enhance’s audience.

The new design builds trust, improves product discoverability, and guides users toward purchase with ease.

At the time, Enhance’s ERP provider had no existing support for Shopify.

Our team of developers was tasked with executing a custom integration to fully support Enhance’s operations on their new Shopify store.

Working closely with the SmartERP team, we co-developed the connection layer between the ERP and Shopify.

The solution was built to handle edge cases, complex business logic, and specific fulfillment workflows.

The final ERP setup now ensures smooth syncing between inventory, orders, and backend operations, fully tailored to Enhance’s business logic and operational needs.

Selling across multiple regions requires carefully tailored solutions that adapt to the expectations, pricing, and logistics of each local market.

To meet these needs, we implemented a smart multi-market configuration.

This included localized pricing, market-specific fulfillment rules, and a location selector to guide users to the correct storefront.

The result is a seamless experience for customers across regions, without adding complexity to day-to-day operations.