Migration to Shopify Plus and a scalable rebuild for a globally recognised consumer electronics brand

After launch, we continued to closely monitor how users interacted with the store.

As real data came in, it revealed clear opportunities for improvement.

Together with the Enhance Automotive team, we began running data-led experiments.

Drawing on craftberry’s experience in Shopify CRO, we designed and executed a targeted A/B test to validate those insights.

Enhance’s landing pages ended with YouTube reviews from creators the niche genuinely trusts.

The problem?

Most visitors never scrolled far enough to see them.

So we asked a simple question:

What happens if we put this trust signal in front of users before hesitation sets in?

We moved the YouTube reviews section directly below the hero and refreshed the thumbnails to feature the creators’ faces and names, making the social proof instantly recognisable.

Four weeks later:

↑ +21.01% Conversion Rate

€ +21.63% Revenue Per Visitor

What the data showed:

When strong social proof appears early, users spend less time validating and more time buying.

Enhance grew fast, bringing cutting-edge products to a rapidly expanding international audience.

Over time, the limits of their existing ecommerce platform started to surface.

The setup restricted flexibility and failed to support increasingly complex operations. What once worked now slowed the brand down.

Enhance decided to replatform to Shopify
to build a store that could scale with the business needs

This marked the start of a demanding project that required deep technical expertise and tight collaboration.

As a Shopify agency for electronics brands,craftberry led the transformation end to end:

- Full platform migration from Shoptico to Shopify

- Custom ERP integration with SmartERP

- Advanced bundling logic for complex product structures

- Conversion-driven store redesign

- Multi-market localization

The old storefront no longer matched the brand’s standards and failed to convey the value of the product.

The unclear shopping experience created unnecessary friction, leading to hesitation and drop-offs before checkout.

This is where our UX/UI expertise came into play, directly tackling these friction points.

We started by conducting in-depth research to design a storefront tailored to Enhance’s audience.

The new design builds trust, improves product discoverability, and guides users toward purchase with ease.

Migration to Shopify Plus

Shoptico offers fewer third-party integration options than most modern e-commerce platforms.

Its data isn’t structured according to typical e-commerce standards, which requires manual adjustments and deep knowledge of Shopify’s data architecture.

The transfer of products, customers, orders, and reviews demanded a tailored approach to ensure accuracy and continuity.

We delivered a seamless migration with zero customer disruption and laid the foundation for long-term flexibility.

The new Shopify Plus setup now supports deep automation, advanced workflows, and future integrations without added complexity.

Custom Theme Development

To bring the design to life, our development team built a fully custom Shopify theme.

Every detail was executed with pixel-perfect precision while maintaining full flexibility in the backend.

Enhance’s team can now manage content, launch campaigns, and update product messaging - without relying on developers.

At the time, Enhance’s ERP provider had no existing support for Shopify.

Our team of developers was tasked with executing a custom integration to fully support Enhance’s operations on their new Shopify store.

Working closely with the SmartERP team, we co-developed the connection layer between the ERP and Shopify.

The goal was to ensure that the solution can handle edge cases, complex business logic, and specific fulfillment workflows.

The final ERP setup now syncs smoothly between inventory, orders, and backend operations, fully tailored to Enhance’s business logic and operational needs.

Selling across multiple regions requires carefully tailored solutions that adapt to the expectations, pricing, and logistics of each local market.

To meet these needs, we implemented a smart multi-market configuration.

This included localized pricing, market-specific fulfillment rules, and a location selector to guide users to the correct storefront.

The result is a seamless experience for customers across regions, without adding complexity to day-to-day operations.