

Shelly
500K+ customers moved to Shopify Plus for one of Europe’s standout smart-home unicorns
Transforming an IoT unicorn with a seamless migration from Shopware to Shopify Plus
hello@craftberry.co
EU, EST 2015©
Premium Shopify agency for tech and electronics brands handling what standard agencies can't.
craftberry specializes in technical challenges like multi-variant configurations, spec filtering systems, wholesale pricing logic, and custom builds that power global tech brands.
craftberry have 11+ years of experience building Shopify stores for technology companies.
Shopify partner trusted by great clients
Completed projects
800+
Tech & Electronics experience
11+ Years
Client revenue
$450M+
Industry
Tech & Electronics
Platform & Ecosystem
Shopify · Shopify Plus
Expertise


Shelly
500K+ customers moved to Shopify Plus for one of Europe’s standout smart-home unicorns
Transforming an IoT unicorn with a seamless migration from Shopware to Shopify Plus



Vivo
8 weeks for vivo to enter 3 European markets with an official online store
A European Shopify rollout for a top-five global smartphone brand



Enhance
+21% conversion from a single A/B test for a leading Tesla accessories brand
Migration to Shopify and scalable rebuild for a globally recognised smart automotive brand


Ergomotion
Seamless migration to Shopify of Ergomotion’s high-tech sleep solutions.



Glowforge
Bespoke Shopify Plus & headless build for the iconic 3D printer company Glowforge
Project 1 of 5: Shelly
With 11+ years of experience, we create scalable, high-performance Shopify stores that drive sales growth, trust, and measurable results for technology and electronics businesses.
Request a free discoveryProven Shopify experience:
Recognized for our deep expertise in the technology sector, craftberry delivers advanced custom solutions for some of the most innovative tech companies in the world. Our in-house e-commerce agency leverages the full capabilities of the Shopify platform to develop data-driven strategies - engineered for scalability, performance, and measurable success in the fast-evolving landscape of the technology sector.
As a certified Shopify Premier partner agency, craftberry is dedicated to helping technology and electronics brands scale through tailored, high-performance Shopify solutions. From conversion-focused redesigns and fully custom Shopify stores to advanced integrations and app development that simplify complex product configurations and enhance customer journeys, we deliver solutions aligned with your growth objectives. We combine deep expertise in the technology sector with the latest Shopify innovations to deliver long-term, sustainable growth for consumer electronics, hardware, and innovative tech brands in competitive e-commerce markets worldwide. Our broad range of solutions ensures we meet your specific needs, no matter your location.
Over nearly a decade, craftberry has built a reputation for delivering high-performance storefronts that help tech brands lead their markets. In 2023 alone, we delivered over 700 Shopify projects - generating more than $320M in client revenue across sectors including consumer electronics, hardware, and innovative tech products. We’ve helped scale globally recognized names such as Shelly, Enhance Automotive, Glowforge, and Ergomotion, delivering Shopify Plus solutions engineered for speed, scalability, and measurable conversions.
Our end-to-end Shopify eCommerce Solutions for Electronics Stores empower technology and electronics companies to launch, scale, and succeed in highly competitive global markets - combining performance, scalability, and innovation to keep you ahead of the curve.

Custom Shopify Theme Development for Tech & Electronics Brands
Our Shopify specialists follow proven workflows and tech industry best practices to deliver scalable, custom Shopify services for electronics retailers.
By researching and applying the latest tools and innovations, our senior developers ensure your store offers exceptional user experiences, lightning-fast performance, and intuitive product navigation - keeping you competitive in a rapidly evolving market.
From custom Shopify theme development and advanced product configurators to multi-currency setups for global e-commerce expansion, our deep Shopify Plus expertise makes us a trusted partner for complex, high-performance builds.
Shopify Designers for Tech & Electronics Brands
Our experienced design team combines deep knowledge of the tech sector with conversion optimization and e-commerce UX best practices to create visually compelling, high-performing stores that engage customers, build trust, and drive repeat online purchases.
We begin by understanding your audience - from product expectations and technical requirements to purchasing motivations and customer behavior patterns.
We then craft a design that clearly communicates your brand’s value while guiding customers seamlessly toward conversion.
Finally, we analyze customer data with tools like GA4 and Hotjar to identify friction points, reduce confusion, and remove barriers across every aspect of the journey.
Schedule a free discovery with an expert Shopify teamSeamless Migration to Shopify for Tech & Electronics Brands
Migrating to Shopify doesn’t have to interrupt sales or compromise the customer experience. At craftberry, we ensure a smooth, disruption-free transition so your business stays operational while your platform evolves.
Our seasoned developers manage complex migrations from platforms like WooCommerce, Magento, and custom-built systems, applying advanced tools and processes tailored to electronics brands, including complex product data, technical specs, inventory management, and wholesale needs.
We securely transfer your entire store - products, customer data, order history, and more - into a fully optimized Shopify Plus environment.
After the migration, we provide training so your team can confidently manage, optimize, and scale your new store.
Migrate to ShopifyCustom Shopify App Development for Tech & Electronics Brands
Technology brands often have complex requirements that off-the-shelf solutions can’t fully address. That’s why we build custom Shopify apps designed to meet your exact operational needs.
From automating intricate inventory and product configuration workflows to creating localized checkout processes for global buyers, our apps are built to boost performance, streamline operations, and integrate seamlessly with your store.
After launch, we provide ongoing support and updates to ensure long-term stability, scalability, and alignment with your growth strategy.
We follow a structured, three-phase approach tailored to the goals of technology and electronics brands.
From discovery to deployment, every stage is carefully managed to minimize risk, avoid downtime, and ensure your Shopify store launches seamlessly, scales efficiently, and is optimized for conversions from day one.
We begin by understanding your brand’s objectives and pinpointing the unique challenges you face in the tech industry, from complex product specifications and multi-variant configurations to global fulfillment requirements and conversion optimization goals.
Our team explores your brand identity, product ecosystem, and customer journey, supported by in-depth market and competitor analysis.
Using these insights, we create a strategic blueprint tailored to your Shopify store’s unique positioning and long-term growth potential in the global tech market.
Next, we outline the complete scope of your Shopify development project.
We assess your current infrastructure, uncover bottlenecks and inefficiencies, and collaborate with you to set clear KPIs, timelines, and deliverables.
From there, we recommend targeted Shopify Plus enhancements - such as advanced product configurators, localized checkout, and multi-currency functionality - all strategically aligned with your business objectives and expansion vision.
Our in-house team brings your tech-focused Shopify store to life through a streamlined, design-to-development workflow.
We begin with UX/UI design, creating layouts that combine clarity, brand identity, and conversion-focused performance.
Once approved, our developers implement advanced features such as product configurators, technical spec filtering, ERP integrations, and seamless integrations that exchange data across channels.
Before launch, we perform rigorous testing for speed, usability, and overall performance to ensure a flawless rollout.
Post-launch, we provide ongoing support through CRO audits, feature enhancements, and continuous technical maintenance - helping your tech brand dream big, stay efficient, and thrive in one of the world’s fastest-moving industries.
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Shopify partner trusted by great clients