About CraftBerry

Delivering world class Shopify solutions since 2015

Craft Berry started as a freelance practice in 2015. Fast forward to 2023 - we've grown to a multi-disciplinary team of 13. Our focus remains the same - give the best e-commerce experience to your customers while providing you unmatched ROI.
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We are a team of developers, designers, project managers, quality assurance specialists, and Shopify experts that work with ambitious, exciting e-commerce brands. We do not just build beautiful websites; we build your business. CraftBerry is based in Bulgaria and collaborates with brands all over the world.

Growth Mindset

The solutions we deliver are growth-oriented and designed to crush your key metrics.

Collaboration

You can consider us part of your team. We build together, win together and learn together.

Reliability

You can count on us. Seriously. Whenever there is something, we're here to help.

Our Story

Started in 2015,
Smashing it in 2023

See the story of Craft Berry

We built our first Shopify store
We built our first Shopify store
2015

We built our first Shopify store

Back then, our founder Preslav was a WordPress developer. A client approached him to build a Shopify store. Shopify was less popular back then, but Preslav saw how superior Shopify was to the other platforms and fell in love with it. Preslav quickly switched his specialty from WordPress to Shopify.

2019

From a freelancer to a team

At this point, Preslav had been a freelance Shopify developer for three years. He had built multiple stores and had a base of clients that relied on him to ensure their Shopify store ran smoothly. The organization of it all was not Preslav's best strength, so Bobby came on board as a project manager, ensuring we delivered awesome projects on time, every time.

2021

Team of 8 and rocking Shopify

In 2021 CraftBerry became a team and solidified what teamwork meant; we sketched the blueprints, structured the groundwork, and worked on the foundation(s).

2022

Lucky 13 and breaking multiple fronts

Here we are today. We are developers, designers, project managers, quality specialists, and Shopify experts. Our dream team builds dream Shopify stores (and not only) that wow the customers.

Services

Photos from the early days of Craft Berry.

The Team

Preslav Nikov's image'

Preslav Nikov

Founder, Director

Boyan Borisov, Project Manager, Quality Assurance Lead

Boyan Borisov

Project Manager, Quality Assurance Lead

Tamer Sali's image'

Tamer Sali

Full Stack Developer

Sve Tsvetanov's image'

Sve Tsvetanov

Full Stack Developer

Ertan_Murad

Ertan Murad

Quality Assurance Specialist

Petar Petrov's image'

Petar Petrov

Front-end Developer

Slavi Mashev's image'

Slavi Mashev

Front-end Developer

Dimitar Nedelchev's image'

Dimitar Nedelchev

Front-end Developer

Nedelcho Nedelchev's image'

Nedelcho Nedelchev

Front-end Developer

Alex Ilieva's image'

Alex Ilieva

Graphic Designer

Kamen Raykov, CraftBerry's junior front-end developer

Kamen Raykov

Front-end Developer

Nadejda's image'

Nadejda

Graphic Designer

Resources

Find inspiration and expert insights

3 Leading Loyalty Program Apps for your Shopify Store
Shopify Apps
May 28, 2021

3 Leading Loyalty Program Apps for your Shopify Store

Every brand aims at being loyal to its customers and at making its brand advocates feel truly appreciated. In e-commerce, loyalty programs turn out to be a highly effective and engaging method for achieving this.

UX Design in E-commerce: 2021 Trends & Best Practices
Design
May 12, 2021

UX Design in E-commerce: 2021 Trends & Best Practices

Imagine the pure joy of making your first cup of coffee with the premium coffee machine you just bought. Or how it feels to drive a luxury car. Or the satisfaction of using your favorite mobile application that makes everything you need easily accessible with just a few clicks.

5 UI Design Trends to Try for Your Shopify Store in 2021
Design
May 12, 2021

5 UI Design Trends to Try for Your Shopify Store in 2021

The digital universe expanded rapidly. With competition stronger than ever and users browsing with the habit of finding exactly what they need with a few clicks on their mobile devices, the web became a challenging place where success is possible only when your brand meets and exceeds extremely high expectations.

How to Optimize Your Shopify Speed – The Definitive Guide's image
Optimization
May 5, 2021

How to Optimize Your Shopify Speed – The Definitive Guide

Site speed is an integral part of e-commerce businesses. All online platforms were created with this in mind. Faster delivery of products, quicker reachability to vital information, prompt spreading unheard stories and grabbing ones in a lifetime opportunities are just a few of the reasons why speed is important.

Top 3 Review Apps for Social Proof and Customer Trust's image
Shopify Apps
Apr 23, 2021

Top 3 Review Apps for Social Proof and Customer Trust

People feel more inclined to make a purchase when they don’t see a risk. Reading about other people’s experience of buying from your store or in other words – the famous “word of mouth” is still one of the best marketing strategies. For what is more, it comes absolutely free.

E-commerce Conversion Rate: The 101 Guide
Optimization
Apr 19, 2021

E-commerce Conversion Rate: The 101 Guide

What is it about conversions and conversion rates that makes each marketer and online merchant focus all efforts on them and prioritise them over any other metric?

Top 3 Page Builder Apps for Your Shopify Store Design
Shopify Apps
Apr 6, 2021

Top 3 Page Builder Apps for Your Shopify Store Design

Before platforms like Shopify were introduced, building online stores was a hard task that required a lot of development knowledge. These providers made the creation of a website much easier and way more accessible for everyone.

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