How craftberry delivered European Shopify rollout for a global smartphone leader

For a brand like vivo, global growth isn’t driven by market discovery, but by market readiness.

With hundreds of millions of users worldwide, Europe was already familiar with vivo long before a dedicated online presence existed.

What was missing wasn’t demand, but a clear path to bring that global presence closer to European customers.

Germany, Austria, and Hungary were ready for an official launch - it was time to find the right way to bring vivo’s global standard into a European online experience.

That requirment led vivo to craftberry, a certified Shopify Plus agency with a strong track record of delivering complex projects for tech and electronics brands.

Our senior team of UX designers conducted a thorough analysis of vivo’s digital brand presence and smartphone purchase behaviour in Europe.

We reviewed how vivo communicates product value across existing touchpoints and how customers in European markets typically research, compare, and evaluate devices before making a purchase commitment.

This groundwork set the direction for everything that followed.

It allowed us to clearly define what needed to remain globally consistent and where local nuances mattered.

Grounded in data and proven e-commerce patterns, our design team created a composed, modern storefront that keeps the product in focus.

To support vivo’s European launch, the platform had to be stable, flexible, and ready for cross-border e-commerce from day one.

Shopify provided the right foundation for vivo’s European rollout.

Its flexibility and reliability enable us to launch quickly and maintain full control over performance, structure, and future expansion.

At craftberry, we approached the setup as a Shopify-first, multi-market build from the start.

Selling smartphones across multiple European markets meant addressing cross-border commerce at the core of the setup.

To support this, we integrated Global-e to act as a backbone to this approach.

Global-e provides the cross-border infrastructure that vivo needs to operate locally across Europe.

It centralises market-level pricing, currency, and duties/tax calculations, while keeping the commerce operation unified.

Once the platform and setup were all in place, we began implementation of the approved design on Shopify.

Our seasoned Shopify developers focused on precision and consistency across all store components.

We carried out structured testing to validate stability, performance, and correct operation of the platform and integrations ahead of launch.

Throughout the process, we maintained close control over how the store performs and behaves under real-world conditions.

By the end of the build and testing phase, we ensured the store meets launch-readiness standards and operates as a cohesive European commerce setup.