Honest
All-around work for a recognizable brand in the baby clothing industry
Industries: Fashion
Custom Theme DevelopmentUI/UX DesignOptimisationAccessibility & ADA complianceCustom App Development
Shopify Agency for Baby Brands
craftberry is a boutique Shopify Premier agency building high-performance Shopify & Shopify Plus stores for baby and kids brands.
With $320M+ in client revenue, we are a long-term growth partner delivering scalable, conversion-optimized Shopify solutions for baby and kids eCommerce stores.
- Certified Shopify Plus Partner
- 11+ years of Shopify expertise
- 35+ in-house Shopify experts
- Expertise in baby, kids & maternity e-commerce
- 800+ Shopify stores launched
Shopify partner trusted by great clients
Completed projects
800+
Baby & Kids experience
11+ Years
Client revenue
$450M+
Industry
Baby & Kids
Platform & Ecosystem
Shopify · Shopify Plus
Expertise
Custom Shopify DevelopmentShopify UX DesignShopify MigrationShopify Conversion Rate Optimization
Our work
Honest
All-around work for a recognizable brand in the baby clothing industry
Industries: Fashion
Custom Theme DevelopmentUI/UX DesignOptimisationAccessibility & ADA complianceCustom App Development
On
11 Weeks From Start to Launch
Launching the fastest-growing running shoe brand in the UAE with Shopify Plus
Industries: Sportswear
Shopify PlusStore BuildCustom Theme DevelopmentERP Integration
Pepper
60% Development costs saved
A Shopify Plus rebuild and priority support for one of the fastest-growing bra companies.
Industries: Fashion
Store BuildPriority SupportInternationalizationAccessibility & ADA compliancePrivate App DevelopmentShopify Plus
Project 1 of 3: Honest
Official Shopify Premier Partner Serving Baby & Kids eCommerce Brands
With 11+ years of experience, we transform baby brand ecommerce into world-class Shopify experiences
Request a free discoveryProven Shopify experience:
DiscoveryConversionMigrationGlobal ScaleRetention
800+ Projects delivered
As a certified Shopify Premier partner, craftberry works closely with Shopify and leverage the platform’s advanced capabilities to deliver tailored solutions for baby and kids brands. Our status as a trusted Shopify Partner reflects the platform’s confidence in our team’s ability to handle complex, high-volume builds designed for growing eCommerce businesses. With a strong track record across established brands, craftberry creates high-performing Shopify stores that support busy parents, improve the shopping experience, and remove barriers to long-term growth. This approach removes barriers to long-term growth and makes us one of the top Shopify agencies for baby and kids brands.
As a Shopify Premier Partner, we provide enterprise-grade solutions for baby and kids brands, equipped to handle complex eCommerce challenges. Some of the names we've worked with are trusted enterprise brands, including The Honest Company, Shelly, On Running, and vivo. We have successfully launched 700+ Shopify stores across Europe, the US, and international markets, generating over $320 million in revenue. Our expertise spans data migration, complex system integrations, and scalable solutions built to support long-term growth in the fast-growing baby and kids segment. As a trusted kids ecommerce Shopify agency, we provide end-to-end solutions tailored to the unique needs of parents shopping online.
craftberry is a trusted Shopify Partner delivering tailored solutions for baby and kids brands, combining deep technical expertise with a thorough understanding of eCommerce. Our growth services for Shopify brands include mobile-first UI/UX design, conversion rate optimization (CRO), custom Shopify theme development, ERP and 3PL integrations, and custom app development to improve store performance. From enterprise-grade infrastructure to seamless global expansion, we optimize subscriptions, loyalty programs, and complex integrations to create a fast, intuitive shopping experience for parents on the go. With over a decade of experience, our Shopify experts for kids brands build high-performance Shopify ecosystems that reduce friction, enhance the parental customer journey, and future-proof your product roadmap.
Shopify Services by a Trusted Baby Brand eCommerce Agency
Our end-to-end Shopify solutions help baby & kids brands seeking growth launch, scale, and succeed in competitive global eCommerce markets
Shopify capabilities for baby & kids brands
Custom Shopify Development for Baby & Kids Brands
craftberry applies proven workflows and industry best practices to create robust, future-ready online stores that drive sustainable growth for your brand.
Using the latest technologies and data-driven insights, craftberry designs ecommerce sites that let parents easily browse, enjoy seamless shopping, and engage with your brand on the go.
Our Shopify Plus expertise, custom development, and system integrations capabilities allow us to deliver high performance builds for parenting and nursery brands.
From tailor made themes and complex integrations to global payment solutions and subscription systems, we cover every stage of scalable growth.
Get unlimited customizations with a Shopify ExpertShopify UX Design for Baby Brands
By combining deep expertise with mobile-first design, craftberry builds baby and kids e-commerce stores that strengthen brand identity, engage customers, and improve conversion rates.
We start by understanding your target audience, their priorities, concerns about safety, product quality, and convenience, as well as the factors that influence their buying decisions.
craftberry designs eCommerce sites for baby brands using creative design approaches that clearly communicate your brand story and guide customers seamlessly through the buying process.
Next, we leverage tools like GA4 and Hotjar to analyze user behavior, identify friction points, and optimize the journey, improving mobile experience and conversion rates.
Schedule a free discovery with an expert Shopify teamShopify Migration for Baby Brands
At craftberry, we deliver seamless migrations to Shopify with minimal disruption, ensuring your sales, customer data, and existing experience remain intact while reducing technical complexity.
Our experienced team works closely with you to execute complex migrations from other platforms, preserving essential features such as product pages, intuitive navigation, and product discovery across baby and kids products.
We ensure secure, end-to-end migration to Shopify Plus for baby brands, providing ongoing Shopify support to help you confidently scale your store and drive ecommerce growth.
Get unlimited customizations with a Shopify ExpertShopify Conversion Rate Optimization for Baby Brands
We help baby and kids brands turn parents into loyal customers by analyzing every stage of the shopping journey and addressing the unique challenges of this niche.
Using search engine optimization, paid media, performance marketing, Google Ads, and data-driven audits, we optimize your Shopify store for improved SEO performance, higher conversion rates, and long-term success.
Our baby store conversion optimization strategies ensure customers complete purchases efficiently, boosting customer retention, and overall revenue to drive growth.
From mobile-first designs and email marketing campaigns to seamless checkout experiences, we ensure Shopify merchants can delight busy parents at every touchpoint, keeping them engaged and loyal.
Schedule a free discovery with an expert Shopify teamGrow Your Baby and Kids Brand with Certified Shopify Experts
We follow a structured, three-phase strategy tailored to your baby and kids brand’s goals in the competitive eCommerce landscape.
Each stage from discovery to deployment is managed to minimize risk, reduce downtime, and ensure your Shopify platform launches smoothly, scales efficiently, and drivese ecommerce growth from day one.
Discovery
We begin by gaining a deep understanding of your brand’s goals, challenges, and the expectations of parents across your target markets.
Our team evaluates your products, positioning, and customer behavior to develop tailored strategies that improve performance and increase sales across your Shopify store, whether in a single region or multiple markets.
By leveraging competitive insights, we craft a Shopify long-term growth strategy that integrates conversion rate optimization to maximize performance and support global expansion.
Project Scope
This structured process provides a smarter way for brands seeking measurable growth.
Our team evaluates your existing infrastructure, uncovering inefficiencies and potential blockers, while collaborating with you to establish clear KPIs, timelines, and deliverables.
Based on these insights, we propose targeted Shopify Plus improvements, from enhanced product discovery to multi-currency setups, all aligned with your business and marketing goals and with a strong focus on growth services.
Execution & Maintenance
Schedule a free discoveryOnce the project plan is confirmed, our team executes your Shopify store development in structured phases with clear, transparent communication.
We provide regular updates throughout the process, refining design, development, integrations, and system enhancements to ensure alignment with your brand vision.
Prior to launch, we conduct comprehensive testing of site speed, workflows, integrations, and overall functionality to guarantee your storefront is flawless and prepared to handle high-volume traffic.
After launch, we continue to monitor performance, optimize your store, and provide ongoing optimization, and offer ongoing technical support, addressing any questions to help your team confidently grow and scale.
What our clients say
“They don't feel like an agency, but rather part of a team that is just as invested in our company's success as we are.”
“Craftberry designed and developed our Shopify website, and we couldn't be happier with the results. They built a site that feels playful with animations yet clean and user-friendly. They also paid close attention to mobile optimisation and key SEO functions. We're really pleased with the final product and have seen noticeable improvements in both results and conversions since launch.”
“Craftberry has been the nomz Shopify development partner of choice for the last 8 years, from the time it started to its current phase of growth. Really good at UI/UX, CRO, and writing clean code for our websites. Highly recommend for anyone looking for a strong development partner that gets it.”
“Their attention to detail and timeliness are impressive.”
“Preslav (Founder) is a great communicator and he always keeps me updated.”
“They were very responsive and quick!”
Shopify FAQs for Baby & Kids Brands
We help brands grow through connected strategy, technology, creative, and marketing.
Request a free discoveryChoose a Shopify agency with proven experience in baby, kids, or maternity eCommerce, strong Shopify Plus expertise, and a track record of scalable, high converting stores.
Look for capabilities in UX, CRO, integrations, and compliance with safety focused messaging.
Prioritize transparent communication and long term support.
Reviewing case studies and client testimonials helps validate results, and partnering with craftberry ensures your brand is built for sustainable, long-term growth on Shopify.
Yes, craftberry works with baby and child's brands across the US and Europe, helping teams build localized Shopify experiences that support growth in every market.
We understand the expectations of customers shopping online, from trust and usability to conversion and retention.
If you are comparing the best Shopify agencies for this niche, craftberry is ready to support your expansion.
Yes, we plan migrations carefully to protect product data, customer records, SEO value, and core revenue flows while moving your store to Shopify Plus.
Our process is designed to reduce disruption and keep performance stable throughout the transition.
Contact craftberry if you are looking for one of the top Shopify development companies for a safe, scalable migration.
We improve conversion rates by removing friction across the shopping journey, strengthening product pages, refining UX, and optimizing checkout for on-the-go customers.
We also use data, testing, and CRO insights to uncover what drives purchases.
craftberry helps brands in the baby and kids sector turn more visitors into customers, making us a leading Shopify agency for growth-oriented eCommerce.
Yes, we create Shopify design and custom development solutions tailored to baby brands, from mobile first interfaces to custom functionality that supports your catalog, content, and customer journey.
Our goal is to make your store feel trustworthy, intuitive, and premium.
For brands that need both design and engineering, craftberry delivers the quality expected from leading Shopify partners.
Yes, we build Shopify solutions that support subscriptions, loyalty programs, multi currency setups, and multi market expansion.
Whether you are scaling in one region or across the US and Europe, we help your store grow without adding complexity.
If your brand needs a partner that can handle enterprise level enterprise-level scalability, craftberry is built for that next stage.
Yes. After launch, we continue to monitor performance, improve stability, and optimize the store as your brand evolves.
That includes technical support, UX improvements, CRO work, and strategic updates to help you keep growing.
craftberry stays involved as a long-term Shopify partner, not just a launch team.
craftberry combines deep Shopify Plus expertise, in house specialists, and a strong track record across Europe and the US with a boutique, hands on approach.
We focus on performance, conversion, and customer lifetime value rather than generic delivery.
For baby and children's brands seeking one of the top Shopify development companies, craftberry brings strategy, execution, and partnership in one team.
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Shopify partner trusted by great clients