Blend Commerce Alternative: craftberry vs Blend Commerce for Shopify CRO

craftberry is a Shopify Premier Partner and a Blend Commerce alternative for mid-sized and large brands, typically with $2M+ in annual revenue, that want Shopify CRO and the store behind it handled by one team, with a 4× ROI guarantee on our CRO program. Blend Commerce is a specialist Shopify CRO agency for established DTC brands, with strategy, UX, development, A/B testing and QA in-house. The difference comes down to scope: Blend focuses on CRO, while we also build, migrate and maintain the store the tests run on.

Both are solid choices. This page compares what each agency publishes about itself so you can pick the one that fits.

How does each agency work?

craftberry: one in-house team for CRO and the store behind it

We are a Shopify Premier Partner, one of Shopify's highest partner tiers, with 30+ in-house specialists and 800+ Shopify projects since 2015. Our clients are mid-sized and large brands, typically with $2M+ in annual revenue, 1,000+ orders a month and $10K+ in monthly paid media. Our conversion rate optimization services sit next to the rest of the store lifecycle: Shopify UX/UI design, Shopify development, Shopify migration and long-term support.

Our Shopify CRO process runs in seven steps:

1. 1Fix the data first. We validate GA4, Shopify analytics and attribution so every result can be trusted.
2. 2Find where shoppers drop off. Funnel data plus mobile and desktop walkthroughs.
3. 3Learn why they hesitate. Reviews, support chats and surveys grouped into themes.
4. 4Prioritise with PIE scoring. Potential, importance and ease decide the test order.
5. 5Build and QA in-house. A CRO strategist, UX designer, Shopify developer and QA work as one team.
6. 6Test to significance. We aim for 95% significance over at least two full business cycles.
7. 7Ship the winners and repeat. Winning variants go live on your theme within days.

We run 3 to 5 tests a month, judged on revenue per visitor first, then conversion rate and AOV.

Research runs on SignalVeritas, our AI CRO tool, which reads eight data sources from reviews and surveys to checkout and email. It is not publicly available yet: stores get access through a craftberry CRO program. Testing runs on Intelligems, with GA4 and Microsoft Clarity for funnels and recordings.

Blend Commerce: a CRO-only specialist

Blend Commerce describes itself as a specialist Shopify CRO agency for established DTC brands, with CRO, UX, development and QA handled in-house. Its services centre on a one-off CRO audit and roadmap, ongoing CRO implementation and CRO-led redesigns, plus small development projects and maintenance hours. Platform migrations are not on the list, and it does not publish a results guarantee. Blend says it works best with stores that have at least 30,000 sessions a month.

craftberry vs Blend Commerce at a glance

Blend Commerce details come from its website and Shopify Partner Directory listing as of November 2026 and may change. Check its site for current services and pricing. craftberry is not affiliated with Blend Commerce.

If you are comparing more than two agencies, see our ranking of the best Shopify CRO agencies.

Is Blend Commerce a good CRO agency?

Yes, Blend Commerce is a credible specialist for established Shopify brands that only need CRO, but an independent Koolav review flags two caveats: it found no public pricing it could link to and less third-party proof of outcomes than the strongest Shopify CRO candidates. Those are the two areas where craftberry publishes more: starting prices, a 4× ROI guarantee and Shopify A/B tests with their results.

What's the difference between craftberry and Blend Commerce?

The main difference is scope: Blend Commerce focuses on CRO and CRO-led work, while craftberry runs CRO as part of the full Shopify lifecycle and backs it with a revenue guarantee. Four points separate the two in practice.

Scope: CRO only, or the whole store?

craftberry covers the whole store, while Blend Commerce sticks to CRO: its services centre on audits, testing and CRO-led redesigns.

For 11+ years craftberry has worked with mid-sized and large ecommerce brands, typically doing $2M+ a year, and our 30+ in-house specialists cover Shopify CRO, UX/UI design, custom development, migrations and ongoing maintenance.

craftberry runs the same CRO work as Blend, then keeps going when a test needs more than a front-end change: a faster theme, a rebuilt product discovery, a custom app or a Shopify Plus feature. Because the same team also handles Shopify migration, NetSuite integration and Shopify B2B, a brand that replatforms or adds wholesale does not need to change agencies halfway through.

Guarantee: who carries the risk?

craftberry’s CRO program guarantees at least four times your CRO investment back in added revenue, measured over the first six months. If we are not at 4× by then, we keep working at no extra cost until we are. Blend does not publish a guarantee.

Fit: sessions or revenue?

craftberry qualifies brands on revenue and orders, typically $2M+ a year and 1,000+ orders a month, while Blend Commerce sets its bar at 30,000+ sessions a month. We look at purchases rather than visits because a test needs enough orders, not just traffic, to reach significance.

Starting point: audit or program?

craftberry starts with an ecommerce CRO audit that feeds straight into a testing program run by the same team, while Blend Commerce usually sells a one-off Shopify CRO audit and roadmap first, then moves into monthly implementation. Because our audit and tests sit with one team, findings reach the live store within weeks. Our CRO audit checklist shows the eight areas we cover.

What results have Blend Commerce and craftberry published?

Both agencies publish named case studies with Shopify conversion rate optimization results. The figures below come from each agency's own pages, so treat them as self-reported and compare methods as well as numbers.

Blend Commerce figures are taken from its published case studies as of November 2026.

Read the full craftberry case studies: Enhance, Carista, Moon Nude and Shelly.

The pattern is useful. Blend's results come from CRO programs on an existing store. Several of ours come from CRO combined with a rebuild or a Shopify migration, which is where a single team that owns both the platform and the tests tends to pay off.

Which Shopify CRO agency can improve my product page conversion rate?

craftberry can, and we publish the proof: for Mi Amante, a redesigned upsell on the product page lifted conversion 11.1% and revenue per visitor 13.8% in a controlled test. Blend reports product-page and subscription-clarity changes as part of the six-month Jackson's roadmap. Our guide to converting Shopify product pages explains the levers we test first.

Which Shopify CRO agency can improve my checkout conversion rate?

craftberry can, because our developers change the checkout themselves through Shopify Plus checkout extensibility and Shop Pay settings, so shopify checkout conversion rate optimization tests do not wait on a separate dev team. We run dedicated checkout audits, for example for Takomo Golf. On the cart side, Blend reports that one change to Jackson's smart cart lifted conversion 35%. See 10 Shopify Plus checkout examples for patterns we often test.

How much does Blend Commerce cost compared with craftberry?

Conversion rate optimization services pricing starts at the same point for both: craftberry's CRO retainer starts at $3,500 a month, and Blend's homepage says its projects start from $3,500. The difference is what that figure covers.

The better question is whether the expected revenue justifies the fee. A store with 200,000 monthly sessions converting at 2% gets about 4,000 orders; moving to 2.5% adds about 1,000 orders a month without buying more traffic.

What do Blend Commerce and craftberry reviews say?

Both agencies are rated highly, but on different platforms: craftberry has 4.8 from 28 verified reviews on Clutch, while Blend Commerce has one review on Clutch. Check the platform as well as the score, since Clutch reviews are verified by interview.

Two Clutch reviews describe how craftberry CRO and delivery work in practice:

"They also continuously monitored conversion and engagement metrics while regularly running A/B tests." Richard Krolikowski, E-Commerce Consultant, Midi Health (Clutch review)

"They don't feel like an agency, but rather part of a team that is just as invested in our company's success as we are." Michael Silva, VP E-Commerce & DTC Marketing, Honest Baby Clothing (Clutch review)

Who should choose Blend Commerce, and who should choose craftberry?

craftberry suits $2M+ brands that want testing and the store behind it handled by one team; Blend Commerce suits brands that want a dedicated CRO specialist on an existing store.

If you want more options than these two, our ranking of the best Shopify CRO agencies compares more Shopify CRO specialists.

Choose craftberry if…

• ✓Your brand does $2M+ a year, processes 1,000+ orders a month and spends $10K+ a month on paid media.
• ✓You want the same Shopify CRO experts who find a problem to design, build and ship the fix, including theme, speed and Shopify Plus work.
• ✓You want a guaranteed minimum return on your CRO investment.
• ✓You may replatform, rebuild or add integrations in the next year and want one partner through it, from Shopify development to Shopify maintenance retainers.

Choose Blend Commerce if…

• ✓Your platform, theme and integrations are settled, and you don't expect to rebuild, replatform or add systems in the next year.
• ✓You want a CRO-only partner and already have a development team or agency for everything else.
• ✓You prefer to buy a one-off audit and roadmap before committing to ongoing work.

When is craftberry not the right fit?

We are probably not the right partner if your store does not yet have enough traffic and orders for A/B tests to reach significance in a reasonable time, if you only want a one-off audit with no implementation, or if you are looking for guaranteed placement in AI answers. Nobody can promise the last one honestly.

How do you switch from Blend Commerce to craftberry?

Switching takes about two to four weeks before the first new test goes live, and you keep everything your current program has already learned. We treat the handover as CRO consulting services first, then a testing program:

1. 1Hand over the roadmap and test history. Past winners, losers and open hypotheses mean we do not re-test what you already know.
2. 2Validate the data. We check GA4, Shopify analytics and your testing tool before trusting any baseline.
3. 3Re-rank the backlog. Existing ideas and our own research are scored together with PIE.
4. 4Launch the first tests. Built, QA'd and shipped by our team, judged on revenue per visitor.

If your store also needs a rebuild or a Shopify migration, we plan the CRO program around it so tests do not run on a theme that is about to change.

Want to see what your store could test first?

Tell us about your store and goals, and our CRO team will come back with where we would start and what a program would cost. If it fits, we begin with an audit and the first tests within weeks.

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