Preslav Nikov

Preslav is the founder and CEO of craftberry, a Shopify Premier Partner working with established ecommerce brands across Europe and the United States. He leads craftberry’s team in delivering complex Shopify migrations, custom commerce solutions and conversion-focused experiences.

Forbes 30 Under 30

Projects

800+

Generated for clients

$450M+

Years of experience

11+

Conversations & features

Varnapreneurs Podcast

Clear commercial direction built around your goals, customers and growth opportunities.

Watch the podcast

Posstack Expert Interview

Intuitive, conversion-focused experiences that strengthen your brand.

Read the Interview

Gadget Expert Profile

Advanced solutions for complex, high-growth and enterprise commerce.

View the expert profile

About Preslav

Preslav’s career began with an early interest in technology, web development and digital design. After building websites and ecommerce stores hands-on, he moved into strategy, leadership and business growth. His freelance work evolved into craftberry — a specialized ecommerce agency combining design, technology and commercial thinking, now an international Shopify partner working across industries and markets.

Forbes 30 Under 30

Areas of expertise

Shopify & Shopify Plus

Defining scalable storefront strategies, technology stacks and ecommerce roadmaps.

Migrations & Integrations

Planning complex migrations and connecting Shopify with the systems behind the business.

Ecommerce UX & CRO

Improving product discovery, purchase decisions and conversion through research and experimentation.

International Ecommerce

Building scalable commerce experiences for brands operating across multiple markets.