Preslav’s career began with an early interest in technology, web development and digital design.

After gaining hands-on experience building websites and ecommerce stores, he gradually moved into strategy, leadership and business growth.

His freelance work eventually evolved into craftberry, a specialized ecommerce agency combining design, technology and commercial thinking. Under his leadership, the company has grown into an international Shopify partner working across multiple industries and markets.

Defining scalable storefront strategies, technology stacks and ecommerce roadmaps.

Planning complex migrations and connecting Shopify with the systems behind the business.

Improving product discovery, purchase decisions and conversion through research and experimentation.

Building scalable commerce experiences for brands operating across multiple markets.

Under Preslav’s leadership, craftberry has delivered more than 800 Shopify projects spanning migrations, custom development, ecommerce UX, CRO and international expansion.

Together with craftberry’s multidisciplinary team, he helps established brands solve complex commerce challenges, protect critical data and build ecommerce experiences that support measurable growth.

Including Shelly, On, Innermost, Biotrade, Enhauto and other established brands across Europe and the United States.

Explore Preslav’s perspectives on Shopify, ecommerce migrations, conversion optimization and the technology decisions behind scalable online stores.

Whether you are preparing for a Shopify migration, redesigning an established store or building a custom commerce solution, craftberry can help you define the right approach.