10 Shopify Plus Checkout Examples You’ll Want to Steal for Your Online Store

Checkout is where revenue is won or lost.

You can invest in campaigns, product photography, UX design, or even a custom Shopify theme - but if the final step in the buying process doesn’t perform, everything upstream collapses.

That’s why Shopify Plus checkout customization has become a defining advantage for scaling brands.

It transforms the Shopify checkout page from a generic template into a revenue-driving environment: one that reduces friction, builds trust, increases average order value, and strengthens loyalty.

The world’s fastest-growing Shopify Plus merchants know this.

They treat checkout not as a static endpoint, but as a profit center - a place to differentiate, experiment, and compound performance.

In this article, we’ll explore two sides of the story:

• The strategic advantages of customizing checkout on Shopify Plus.
  
  

• 10 real-world Shopify Plus checkout examples from leading brands, each illustrating how to convert better, retain more customers, and scale with confidence.

Shopify’s default checkout is already world-class: fast, secure, and conversion-tested across millions of online shoppers. For early-stage stores, it’s more than enough.

But for scaling and enterprise merchants, a standard Shopify checkout quickly becomes a limitation.

At that stage, every percentage point of improvement in conversion rate, average order, or customer lifetime value translates into significant Shopify revenue lift.

This is where Shopify Plus checkout makes the difference.

By unlocking deep checkout customizations and checkout extensions, Plus transforms a generic checkout flow into a strategic growth asset.

Here’s what that means in practice:

Every customer journey tells a story.

If the final step - the checkout - feels disconnected, you risk breaking that narrative at the most critical moment.

With Shopify Plus, brands can deliver a seamless checkout experience: custom fonts, colors, copy, and checkout branding that mirrors the rest of the Shopify store.

This consistency increases professionalism, improves customer confidence, and reduces complicated checkout processes that frustrate potential customers.

Cart abandonment is the silent killer of e-commerce growth.

Roughly 7 out of 10 carts are abandoned, often due to checkout friction.

Standard checkout works - but it doesn’t address unique needs such as guest checkout options, localized shipping methods, or loyalty integrations. Shopify Plus lets you customize checkout to remove blockers:

• Add regional gateways like Google Pay, Shop Pay, or express checkout
  
  

• Simplify checkout steps into fewer clicks or a single page checkout
  
  

• Show delivery times, shipping costs, and returns policy directly in the order summary

Checkout is where pricing psychology has the greatest impact.

With Shopify Functions and checkout extensibility, Plus merchants can set up advanced promotions that go far beyond the standard discount code field.

Examples include:

• Dynamic promotions triggered by shipping rules or cart value thresholds
  
  

• Tiered pricing for B2B or wholesale buyers
  
  

• A free gift for loyal customers or first-time buyers

By treating checkout as a flexible sales tool, Plus merchants lift revenue and increase customer lifetime value without raising acquisition costs.

Generic checkout treats every customer the same. But checkout customizations can create personalized experiences that drive retention.

With Plus, brands can integrate loyalty programs, rewards balances, or custom banners directly into the checkout and order status pages.

Returning customers might see a customized message, an exclusive perk, or access to bulk pricing.

This transforms checkout from a transaction point into a loyalty driver that improves customer satisfaction and nurtures repeat customers.

When a customer has entered their payment details and is ready to complete the buying process, intent is at its highest.

That’s where upsells and bundles perform best.

Shopify Plus enables brands to:

• Offer add-ons or premium upgrades directly in the checkout header
  
  

• Suggest bundles in the order summary
  
  

• Trigger post-purchase upsells through checkout apps or custom apps

The result is a higher average order value (AOV) and more profitable transactions - achieved without additional marketing spend.

Most Shopify checkout pages look the same.

That uniformity makes it difficult for brands to stand out.

With checkout UI extensions and the checkout editor in the Shopify admin, Plus merchants can design a truly unique checkout experience.

From minimalist luxury to playful storytelling, checkout becomes an extension of brand DNA - not a generic template.

This leaves a lasting impression on both new and repeat customers, differentiating your brand in competitive markets.

Read More - Ecommerce Design Trends in 2026

The biggest advantage of Shopify Plus is adaptability.

With checkout extensibility, merchants can run experiments and refine performance continuously.

Examples include:

• Testing discount code thresholds to balance conversion and margin
  
  

• Moving the checkout button to optimize visibility
  
  

• Adjusting shipping rules and delivery instructions for better clarity
  
  

• Tracking results in the Shopify admin for data-driven iteration

This ensures checkout is never static - it becomes a living growth lever that compounds over time.

In short: Smart Shopify Plus checkout customization is not cosmetic, it’s a revenue engine. For scaling brands, it’s the difference between a store that functions and a commerce ecosystem that converts, retains, and scales globally.

Now that we’ve explored the strategic advantages of customizing checkout, let’s look at 10 real-world Shopify Plus checkout examples that bring these principles to life.

Pura Vida integrates product suggestions directly into checkout without disrupting the flow.

Small add-ons like bracelets and gift packaging feel helpful rather than pushy.

Strategic lesson: For lifestyle brands, low-friction cross-sells are a proven lever for average order value. Keep them relevant, keep them subtle - and the Shopify Plus checkout becomes an incremental revenue driver.

Pepper doesn’t leave conversion to chance.

Their Shopify Plus checkout page reinforces trust with credibility statements like “100,000+ customers love Pepper” alongside clear product benefits. This reduces hesitation at the most critical moment of the buying process.

As part of their Shopify Plus rebuild and ongoing support with craftberry, Pepper’s checkout has been designed not just to look polished but to actively build trust and improve performance at scale.

Strategic lesson: Use checkout real estate to showcase social validation and reassurance. Customers arriving with intent should be reminded why they can trust your brand before they click the checkout button.

If you want your brand to stand out like Pepper, book a free consultation with craftberry and we’ll show you how to turn checkout into a revenue engine.

David Protein Bars prove how powerful Shopify Plus checkout customizations can be when they’re tied directly to customer incentives.

Their checkout page features a custom extension built by the team at OrderEditing that dynamically suggests the best product to add in order to unlock free shipping.

This isn’t a generic upsell. The extension creates a contextual, high-impact prompt inside the checkout flow, showing exactly how close the customer is to the free shipping threshold and which product will get them there.

The results speak for themselves: this checkout extension outperforms every other promotion David Protein Bars has tested, lifting average order value while reducing cart abandonment.

Strategic lesson: Free shipping remains one of the strongest levers in e-commerce, but the way you present it matters.

By partnering with specialists like OrderEditing to build smart checkout customizations, brands can turn a standard incentive into a powerful growth engine.

Moonnude understands that fashion buyers hesitate without clear safety nets.

Their Shopify Plus checkout page emphasizes “30-Day Easy Return Guarantee” and responsive customer support messaging, closing the gap between desire and action.

What really stands out is the layering of trust badges and social proof throughout the checkout.

From secure payment icons to customer reassurance points, Moonnude makes sure shoppers feel protected at every step.

This trust-driven approach was part of Moonnude’s Shopify Plus transformation with the craftberry's team, where the focus was not only on design but on reinforcing customer confidence at the final stage of the buying process.

Ready to build trust and scale like Moonnude? Book a free consultation with our team and let’s design a Shopify Plus checkout that converts with confidence.

Polène, the French luxury accessories label, carries its brand DNA into checkout.

Clean layouts, discreet support prompts, and subtle trust signals reinforce a sense of calm sophistication on the Shopify checkout page.

Strategic lesson: Luxury brands convert best when they remove clutter. A minimalist checkout experience builds confidence, elevates perception, and aligns with premium positioning.

Jaivy combines a countdown timer with subscription offers (“Hurry, flavors in high demand”).

Customers are nudged both to act fast and to think long-term.

Strategic lesson: Pair urgency with recurring incentives. Scarcity converts first-time buyers; subscription logic secures repeat customers. Together, these checkout customizations unlock compound growth.

Touchland turns checkout into a loyalty activation point.

Customers can redeem reward points or see what they’ll earn on their order - right before entering payment details.

Strategic lesson: Integrating loyalty programs inside checkout improves retention. Customers don’t just transact; they feel rewarded for their relationship with the brand - strengthening both customer satisfaction and customer confidence.

Soylent leans heavily on subscription-first logic: “Subscribe and save up to 25%.”

Additional discounts via ID.me for students and healthcare workers make checkout inclusive and sticky.

Strategic lesson: Brands built on replenishment should design a custom Shopify checkout that defaults toward subscription. This reduces CAC, engages first-time shoppers, and drives long-term revenue by maximizing customer lifetime value.

Bulletproof’s checkout pairs credibility (“500 Million+ Cups Sold”) with a $1.99 sample upsell.

It’s a clever combination of authority and incremental revenue, delivered directly in the Shopify Plus checkout flow.

Strategic lesson: Pair trust signals with micro-upsells. One builds confidence, the other lifts average order without slowing the checkout steps.

Hydrant doesn’t waste an inch of space.

Bundle discounts, Checkout+ protection, and bold guarantees turn checkout into an optimized sales layer, not just a payment form.

Customers can even leave delivery instructions to personalize the experience.

Strategic lesson: Treat checkout as a conversion ecosystem. Every module - reassurance, upsells, add-ons - should serve revenue growth or customer confidence, transforming the Shopify Plus checkout into a powerful profit center.

The Shopify Plus checkout is not just a form.

It’s the final stage of the buying process - where trust is confirmed, doubts are resolved, and revenue is either captured or lost.

The 10 examples we explored prove that checkout is no longer a “back office” function. It’s a stage for brand expression, loyalty activation, and revenue optimization.

The patterns are clear:

• Luxury brands win with minimalism and trust.
  
  

• Consumables thrive with urgency and subscriptions.
  
  

• Lifestyle brands maximize average order value with subtle upsells.
  
  

• Health and nutrition brands turn checkout into a loyalty and retention engine.

For high-growth brands, this is more than inspiration. It’s a blueprint.

Every design choice, script, and upsell opportunity at checkout has a measurable impact on conversion rates, AOV, and customer lifetime value.

At craftberry, we’ve spent the last decade helping brands push the boundaries of Shopify through code.

From building smart Shopify checkout customization to refining order status pages and checkout branding, our in-house team ensures your Shopify Plus checkout becomes a scalable revenue driver.

Ready to customize Shopify checkout and unlock a truly unique checkout experience for your brand? Book a free consultation with our team.

Read more: The Only Guide You Need to Make a Converting Shopify Product Page