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A/B tests that prove what actually works.

Every change we ship to a Shopify store is tested against real customers before it goes live. Explore the experiments behind our results: the hypothesis, what we changed, and what it did to conversion and revenue.

OnVivoPepperTakomoHonestShellyDoctor MIMidiJoseraGlowforgeBultexLucovitaal

All A/B tests

Every test with the hypothesis, the control and variation, and the impact on revenue.

How we run every test

No guesswork and no redesigns based on opinion. Each experiment follows the same four steps.

1. Research

Analytics, heatmaps, session recordings and customer feedback show where shoppers drop off and why.

2. Hypothesis

Each test starts with a clear, measurable hypothesis tied to one metric: conversion rate, AOV or revenue per visitor.

3. Build and run

We design and build the variant, then split live traffic between control and variant until the result is statistically significant.

4. Ship and learn

Winners go live on the store. Every result, win or lose, feeds the next round of tests.

Trusted by leading retailers worldwide.

View case studies
On
Vivo
Pepper
Takomo
Honest
Shelly
Doctor MI
Midi
Josera
Glowforge
Bultex
Lucovitaal