1. Research
Analytics, heatmaps, session recordings and customer feedback show where shoppers drop off and why.
Shopify A/B test examples that prove what actually works.
Every change we ship to a Shopify store is tested against real customers before it goes live. These Shopify A/B test examples show the hypothesis, what we changed, and what it did to conversion rate and revenue per visitor: Shopify CRO, proven with data.
Shopify partner trusted by great clients
Featured Shopify A/B test examples
Car diagnostics brand
Subscription transparency
Explaining what the app subscription includes and how renewal works lifted revenue per visitor by 11.9% for a European car diagnostics brand.
Conversion Rate Optimization
Medical equipment retailer
Homepage trust signals
Six purchase assurances below the hero and the Trustpilot rating above it lifted revenue per visitor by 35.4% for a European medical equipment retailer.
Conversion Rate Optimization
All Shopify A/B test examples
Shopify A/B test examples from our CRO programmes: wins, losses and flat results, with the numbers behind each one.
A/B Test6 min readOctober 23, 2026
Shopify Bundle A/B Test: How a Dedicated Bundle Landing Page Lifted Revenue per Visitor by 18.7%
A/B Test4 min readOctober 23, 2026
Shopify Buy with Prime A/B Test: Why Amazon's Checkout Button Lowered Revenue per Visitor by 30.8%
A/B Test4 min readOctober 23, 2026
Shopify Comparison Table A/B Test: Why Comparing Three Brands Didn't Move Revenue per Visitor
A/B Test6 min readOctober 23, 2026
Shopify Compatibility Page A/B Test: How a Guided Checker Lifted Desktop Revenue per Visitor by 58.3%
A/B Test4 min readOctober 23, 2026
Shopify Compatibility Checker A/B Test: Why a Desktop Winner Lowered Mobile Revenue per Visitor by 14.3%
A/B Test4 min readOctober 23, 2026
Shopify Competitor Landing Page A/B Test: Why a Head-to-Head Comparison Didn't Move Revenue per Visitor
A/B Test4 min readOctober 23, 2026
Shopify Mobile Menu A/B Test: Why the First Redesign Lowered Revenue per Visitor by 18.7%
A/B Test3 min readOctober 23, 2026
Shopify Copy A/B Test: How Rewording a Single Rewards Button Lifted Revenue per Visitor by 31.2%
A/B Test6 min readOctober 23, 2026
Shopify Landing Page A/B Test: How a Subscription Landing Page Lifted Revenue per Visitor by 42.4%
A/B Test4 min readOctober 23, 2026
Shopify Subscription A/B Test: Why a Plan Selector Lowered Revenue per Visitor by 8%
A/B Test4 min readOctober 23, 2026
Shopify UGC A/B Test: How Customer-Made Videos Lifted Revenue per Visitor by 19.5%
A/B Test4 min readOctober 23, 2026
Shopify Video A/B Test: Why a YouTube Section Lowered Revenue per Visitor by 4.8%
A/B Test5 min readOctober 22, 2026
Shopify Collection Page A/B Test: How Product Cards Lifted Revenue per Visitor by 28.2%
A/B Test5 min readOctober 22, 2026
Shopify Homepage A/B Test: How a Store-Level Hero Lifted Revenue per Visitor by 20.6%
A/B Test5 min readOctober 22, 2026
Shopify Mobile Menu A/B Test: How a Product-Led Menu Lifted Revenue per Visitor by 11.8%
How we run every Shopify A/B test
Every test is part of a Shopify CRO programme: research first, then a hypothesis, then a controlled A/B test on live traffic.
Our CRO audit checklist
2. Hypothesis
Each test starts with a clear, measurable hypothesis tied to one metric: conversion rate, AOV or revenue per visitor.
3. Build and run
We design and build the variant, then split live traffic between control and variant until the result is statistically significant.
4. Ship and learn
Winners go live on the store. Every result, win or lose, feeds the next round of tests.
Trusted by leading retailers worldwide.
Let's Build Something Great Together
Want tested wins like these on your Shopify store?