1. Research
Analytics, heatmaps, session recordings and customer feedback show where shoppers drop off and why.
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Every change we ship to a Shopify store is tested against real customers before it goes live. Explore the experiments behind our results: the hypothesis, what we changed, and what it did to conversion and revenue.
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Every test with the hypothesis, the control and variation, and the impact on revenue.
No guesswork and no redesigns based on opinion. Each experiment follows the same four steps.
Analytics, heatmaps, session recordings and customer feedback show where shoppers drop off and why.
Each test starts with a clear, measurable hypothesis tied to one metric: conversion rate, AOV or revenue per visitor.
We design and build the variant, then split live traffic between control and variant until the result is statistically significant.
Winners go live on the store. Every result, win or lose, feeds the next round of tests.