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Extensive Shopify Plus refresh, Internationalization, and Priority support for an upscale nutrition brand

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Brand

Innermost

Partnering since

2018

Projects completed

40+

Location

United Kingdom

Technology

Shopify Plus

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Innermost's mission is to inspire as many people as possible to be their best version. Learn how we helped the premium supplement company build a strong online presence by dramatically improving its online store.


Shopify Plus launch

Modern, authentic and aesthetic store look to reflect the brand

Innermost wanted more out of their Shopify store that better reflects the brand values - honesty and responsibility.

Better storytelling, presentation of their premium products, and most importantly - a better converting store.

Over the last 4 years, we revamped almost every aspect of the Innermost store. From home and product page to easy-to-use navigation and mega menu.

Our approach:

- Shopify Plus store rebuild

- Conversion rate optimisation

- Internationalization

- Priority Support

- Subscription

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Subscriptions

Generating predictable cash flow

At craftberry, we recognized the potential of recurring customer engagement and harnessed Recharge Subscriptions to amplify the LTV for Innermost's loyal clientele.

By streamlining consistent deliveries of Innermost's nutrition products, we ensured customers received uninterrupted wellness benefits, strengthening their long-term commitment.

This strategy didn't only elevate the brand experience but also cemented a reliable revenue stream, significantly boosting customer lifetime value.

Internationalization

Reaching more markets

In 2020, craftberry crafted a complex integration for Innermost, merging multiple storefronts on Shopify to facilitate seamless cross-border sales.

Our dedicated coding ensured a swift, responsive user experience, with precise geo-tagging directing customers to their regional storefront.

However, innovation didn't stop there.

By February 2022, as Shopify Markets unveiled, craftberry was at the forefront, swiftly migrating Innermost to this new platform. This transition enabled Innermost to diversify pricing and shipping costs across regions, elevating their global sales strategy.

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Quiz

Empowering the customer with an informed decision

Together with Innermost, we utilized Landbot's robust chatbot capabilities to devise an intricate nutrition quiz.

The aim?

To assist people overwhelmed by nutrition choices, guiding them towards the most fitting Innermost product. Our collaboration has merged expertise with technology, ensuring users find their nutrition match without hassle.

The era of guesswork in nutrition is over.

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What our client said

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“craftberry is a team I can rely on.”

Shivraj BASSI Founder & CEO, Innermost

Our value added

The nutrition and supplements market is oversaturated with brands without a message. Throughout the years we've built Innermost as an industry leader with a clear meaning: Take control of your health.


68%

Average Order Value Increase

40%

Returning customer rate

Subscriptions

Cross-border Selling

UX improvement

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Partners that ensure a safe sail even in international waters.

Gorgias

Gorgias provides a centralized interface where support agents can manage customer inquiries while instantly accessing relevant order, shipping, and product information from the Shopify store.

Recharge

Recharge allows merchants to offer and manage subscription-based products or services directly through their Shopify store. Leveraging subscription has enabled our clients predictable revenue streams and improved customer retention.

Tolstoy

Highly interactive & engaging video experiences right into your e-commerce store. Guide shoppers through product demonstrations, answer frequently asked questions, or provide personalized shopping experiences based on user choices within the video.

Klarna

Klarna provides shoppers with flexible payment options. This flexibility can enhance the checkout experience, reduce cart abandonment, and potentially boost sales by offering customers the convenience of choosing their preferred payment method.

LoyaltyLion

Increasing customer loyalty, engagement, and retention by rewarding specific customer behaviors leads to higher lifetime customer value, more frequent purchases, and increased revenue for the retailer. LoyaltyLion has let us do that with ease and reliability.

Klaviyo

The best email marketing platform tailored for e-commerce businesses. It allows us to collect, analyze, and leverage customer data to create personalized email and advertising campaigns.


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Let us take your business further than it has ever been

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