Extensive Shopify Plus refresh, Internationalization and Priority support for a upscale nutrition brandVisit the webste
Innermost's mission is to inspire as many people as possible to be their best version. Learn how we helped the premium supplement company build a strong online presence by dramatically improving its online store.
Shopify Plus launch
Modern, authentic and aesthetic store look to reflect the brand
Innermost wanted more out of their Shopify store that better reflects the brand values - honesty and responsibility.
Better storytelling, presentation of their premium products, and most importantly - a better converting store.
Over the last 4 years, we revamped almost every aspect of the Innermost store. From home and product page to easy-to-use navigation and mega menu.
- Shopify Plus store rebuild
- Conversion rate optimisation
- Priority Support
Generating predictable cash flow
At craftberry, we recognized the potential of recurring customer engagement and harnessed Recharge Subscriptions to amplify the LTV for Innermost's loyal clientele.
By streamlining consistent deliveries of Innermost's nutrition products, we ensured customers received uninterrupted wellness benefits, strengthening their long-term commitment.
This strategy didn't only elevate the brand experience but also cemented a reliable revenue stream, significantly boosting customer lifetime value.
Reaching more markets
In 2020, craftberry crafted a complex integration for Innermost, merging multiple storefronts on Shopify to facilitate seamless cross-border sales.
Our dedicated coding ensured a swift, responsive user experience, with precise geo-tagging directing customers to their regional storefront.
However, innovation didn't stop there.
By February 2022, as Shopify Markets unveiled, craftberry was at the forefront, swiftly migrating Innermost to this new platform. This transition enabled Innermost to diversify pricing and shipping costs across regions, elevating their global sales strategy.
Empowering the customer with an informed decision
Together with Innermost, we utilized Landbot's robust chatbot capabilities to devise an intricate nutrition quiz.
To assist people overwhelmed by nutrition choices, guiding them towards the most fitting Innermost product. Our collaboration has merged expertise with technology, ensuring users find their nutrition match without hassle.
The era of guesswork in nutrition is over.
What our client said
“craftberry is a team I can rely on.”
Shivraj BASSI Founder & CEO, Innermost
Our value added
The nutrition and supplements market is oversaturated with brands without a message. Throughout the years we've built Innermost as an industry leader with a clear meaning: Take control of your health.
Average Order Value Increase
Returning customer rate
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