Bringing 14 Stores and 1,500+ Products Together on Shopify

As Gligora's range expanded beyond cheese, the online store became harder to navigate. With around 1,500 products, shoppers needed clearer paths through the catalogue.

We analysed Gligora's store, data, and brand, carried out a heuristic UX evaluation, and studied how other retailers organise large catalogues. We used the findings to define clearer navigation, structure the catalogue, and establish the store's visual direction.

This allowed Gligora to move to Shopify without rebuilding years of catalogue and customer data manually.

Existing URLs also needed attention. We mapped 301 redirects, addressed broken links, introduced 404 monitoring, and completed the foundational SEO setup. These measures were designed to help customers and search engines reach the relevant pages after the move.

We also configured Croatian, English, and German storefront content and automated invoicing for EU orders, supporting the practical requirements of selling across markets.

The homepage introduces the main product categories, while collection pages use subcategories, filters, and sorting to help shoppers narrow their choices. For customers looking for a specific product, we redesigned search and results pages to make it easier to find.

On product pages, we organised information so shoppers can scan the key details before buying.

We gave gifts and accessories their own navigation paths and grouped the wider deli range into categories such as cured meats, wine and spirits, and oils and vinegars.

We created dedicated content for its history, cheeses, tasting experiences, and guided dairy tours. The blog connects editorial content with relevant products, giving readers a route from learning about Gligora to exploring its range.

A store locator helps customers find the nearest of Gligora's 14 physical Cheese & Deli stores.