A Freshly Baked Shopify Redesign and WordPress Migration for Batch’d

As Batch’d grew from a local favourite into an expanding UK dessert brand, its WordPress store had become difficult to manage and unstable during high-traffic periods.

The existing setup also made it harder for the team to introduce new products and deliver the playful, product-led shopping experience associated with the brand.

At the same time, Batch’d had introduced a bold new identity that needed to be translated into a functional ecommerce experience.

We planned a complete migration from WordPress to Shopify, a full UX/UI redesign and a custom theme build tailored to Batch’d’s products, customers and internal team.

What our team delivered:

- Full migration from WordPress to Shopify

- Complete UX/UI redesign aligned with the refreshed brand

- Custom Shopify theme development


- Mix & Match functionality for personalised dessert boxes

- Loyalty integration connecting online and in-store purchases

From our experience, a migration is a data-integrity project before it is a design project. A new storefront has little value if products, customer records and order history do not arrive intact.

We migrated Batch’d’s store data from WordPress to Shopify, mapping and validating its products, customers and orders before launch.

The move removed the technical limitations of the previous setup and gave the team a more stable, manageable foundation for future product launches and higher order volumes.

Rather than making unsupported promises about speed or scale, the value of the migration was practical. Batch’d gained a platform its team could manage more efficiently, with fewer of the technical bottlenecks created by the previous store.

Our design process began with Batch’d’s refreshed visual identity: bold typography, bright colours and a playful personality. We translated this direction into a digital system that feels recognisably Batch’d while keeping the shopping journey clear.

From what we have seen working with food and beverage brands, strong photography creates appetite, but clear product organisation turns that interest into a purchase.

We therefore restructured the navigation and collections to make categories such as cookies, brownies, donuts, cakes, pies and gifts easier to explore.

The final experience balances playful animations and branded interactions with a more direct path to the right product.

Design was only one part of the project. As Batch’d’s Shopify development agency, we developed the custom functionality required to support its product range, gifting model and physical locations.

The Mix & Match experience allows customers to choose their preferred flavours and create personalised boxes across products including brownies, loaded cookies, donuts and cookie pies.

This gives customers more control over their order and creates a natural way to build larger boxes for gifting or sharing.

We also connected the loyalty experience across online and physical shopping, helping Batch’d build a more consistent relationship with customers regardless of where they purchase.