Jersey City, USA
Bang Cookies is dedicated to giving customers the best cookie-gasm of their life. Created in 2016 by owner George, Bang Cookies is a luxe, all-natural, organic cookie company. In this case study, learn how craftberry helped Bang Cookies revamp their Shopify Plus store and launch their Android & iOS app.
5+ year-long partnership resulting in a one-of-a-kind cookie experience
BangCookies started as what appeared to be a brick-and-mortar business, but George ( CEO) quickly realized the opportunity to seize the deluxe cookie market online.
That's where we came in and structured their whole e-commerce presence. With priority support, constant UX improvements, and a robust custom iOS & Android app BangCookies can deliver their delicious cookies all around the USA.
How we did it:
- Shopify Plus Bespoke Build
- UI + UX Design
- Mobile App Development
- Priority Support
- SEO Optimization
- Private App Development
- Conversion Rate Optimization
- Bespoke Shopify Plus Build
- Headless Build
- Priority Support
- Google Tag Manager + Google Analytics 4
Bespoke Shopify Plus Build
8-week turnover for a massive e-commerce rehaul
Just before BFCM 2021 we built a brand new, majorly improved version of BangCookies focusing on conversion. Its fast speed and extensive deliverability options quickly made it a fan-favorite, turning Bang into a force to be reckoned with.
Since then, we've vastly improved the UX of the store by carefully observing user behavior, which has let us capitalize on functionalities we previously overlooked.
UX Design for Conversion
Store experience designed to sell
Thanks to our conversion-oriented design, we implemented various tactics that significantly improved the conversion rate and average order value throughout the store.
In collaboration with Bang, we played around with how they are presenting their products online, so we've built diverse cookie boxes with cheeky gift cards that let them expand their offering.
iOS + Android mobile app
Delivering ultimate customer convenience by providing an app that encourages purchases
Our goal was to make people buy more cookies, so the most rational thing to do was to create a seamless app that will make customers buy Bang's products with ease.
Leveraging push notifications, we've enabled BangCookies to convert more as customers get regularly reminded of how tasty their cookies are.
The mobile-oriented design our team has created resulted in an extremely easy-to-use interface that boosts their conversions by letting the customers order a cookie with 3-4 taps on the screen.
By harnessing the capabilities of React Native, our developers designed an application that is not only modern but also boasts quick performance and effortless customization.
React Native offers a seamless experience, allowing for faster iteration, reduced development time, and compatibility across both iOS and Android platforms.
Its rich component library provides the foundation for a unique and user-friendly interface. The use of a single codebase ensures consistency and efficiency.
Custom mobile checkout experience
Custom checkout in the context of app development is a much-needed feature as it lets us establish a secure, fast, and responsive journey in the most crucial part of the e-commerce. It also gives Bang the freedom to collect all the data they need as we have full access to the back-end code behind it.
What our client said
"craftberry has successfully delivered the platform in a timely manner. The team has communicated well through email. Their quick responses are impressive in the workflow."
George Kuan Founder & CEO, Bang Cookies
Our value added
BangCookies proved to be one of our most bold clients that knows experimentation and innovation is a competitive advantage. Here at craftberry we pride ourselves as an agency that doesn’t back down on a challenge, and we’re happy that in collaboration with Bang, we’ve let customers all over the USA enjoy their delicious, all-organic cookies.
Improved conversion rate
First Contentful Paint
Mobile App Build
CR & AOV optimization
Reliability is the key to success - here’s who we relied on
Storyblok is a headless CMS designed to give developers and marketers an efficient way to create and manage digital content. Unlike traditional CMS platforms, which tie the content to a specific presentation layer, Storyblok allows content to be decoupled from the design, enabling it to be delivered across various channels and devices.
Yotpo Loyalty & Rewards
Manage loyalty programs, referral schemes, and other customer engagement initiatives with ease. Yotpo allows merchants to incentivize repeat purchases and referrals by providing tools to design customized point systems, VIP tiers, and reward offerings, aiming to enhance customer retention and boost lifetime value.
Zendesk lets your customers contact you directly across messaging, phone, chat, email, social media, and more. The app arms agents with all the information they need when replying to customer inquiries without having to leave the customer conversation.
Judge.me is used by Shopify merchants to amplify customer trust and engagement through transparent and genuine feedback. It automates the process of asking for reviews through post-purchase emails, allowing merchants to easily gather authentic feedback.
The best email marketing platform tailored for e-commerce businesses. It allows us to collect, analyze, and leverage customer data to create personalized email and advertising campaigns.
Leveraging SMSBump, we optimized Bang Cookies' customer engagement, sending timely, mouth-watering promotions that turned cookie cravings into instant sales.
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