craftberry
Contact Us
Bang Cookies website
Bang Cookies logo

End-to-end Shopify Plus solution with a custom iOS & Android App

Bang Cookies is dedicated to giving customers the best cookie-gasm of their life. Created in 2016 by owner George, Bang Cookies is a luxe, all-natural, organic cookie company. In this case study, learn how craftberry helped Bang Cookies revamp their Shopify Plus store and launch their Android & iOS app.

Brand

Bang Cookies

Partnering since

2018

Projects completed

40+

Location

Jersey City, USA

Technology

Shopify Plus

Bang Cookies website

Context

5+ year-long partnership resulting in a one-of-a-kind cookie experience

BangCookies started as what appeared to be a brick-and-mortar business, but George ( CEO) quickly realized the opportunity to seize the deluxe cookie market online.

How we did it:

  • Shopify Plus Bespoke Build
  • UI + UX Design
  • Mobile App Development
  • Priority Support
  • SEO Optimization
  • Private App Development
  • Conversion Rate Optimization
  • Bespoke Shopify Plus Build
  • Headless Build
  • Priority Support
  • Google Tag Manager + Google Analytics 4
  • Custom Fulfillment Engine Powered by Zapiet
Bang Cookies website
Bang Cookies website
Bang Cookies website
Bang Cookies website

Bespoke Shopify Plus Build

8-week turnover for a massive e-commerce rehaul

Just before BFCM 2021 we built a brand new, majorly improved version of BangCookies focusing on conversion. Its fast speed and extensive deliverability options quickly made it a fan-favorite, turning Bang into a force to be reckoned with.

Since then, we've vastly improved the UX of the store by carefully observing user behavior, which has let us capitalize on functionalities we previously overlooked.

Bang Cookies website

UX Design for Conversion

Store experience designed to sell

Thanks to our conversion-oriented design, we implemented various tactics that significantly improved the conversion rate and average order value throughout the store.

In collaboration with Bang, we played around with how they are presenting their products online, so we've built diverse cookie boxes with cheeky gift cards that let them expand their offering.

Bang Cookies stores map page

Custom Zapiet Integration

Strategic integration designed to turn complexity into seamless delivery

Bang Cookies’ multi-channel fulfillment model - local delivery, in-store pickup, and nationwide shipping - required a level of control and flexibility that Shopify’s native checkout couldn’t support.

The goal was to build a tailored, scalable fulfillment engine that matched Bang Cookies’ growing operational needs.

Our developers extended Zapiet’s robust foundation with deep customizations to deliver a cohesive, brand-aligned experience.

We implemented:

  • A bespoke calendar and time selector giving customers full control over pickup and delivery slots
  • A dynamic store locator powered by Google Maps API to show real-time distance to nearby Bang Cookies locations
  • Conditional product logic for accurate location-based availability
  • Custom minimum order rules, based on fulfillment type, to streamline operations and reduce errors
Bang Cookies cart page

iOS + Android mobile app

Delivering ultimate customer convenience by providing an app that encourages purchases

Our goal was to make people buy more cookies, so the most rational thing to do was to create a seamless app that will make customers buy Bang's products with ease.

Leveraging push notifications, we've enabled BangCookies to convert more as customers get regularly reminded of how tasty their cookies are.

The mobile-oriented design our team has created resulted in an extremely easy-to-use interface that boosts their conversions by letting the customers order a cookie with 3-4 taps on the screen.

By harnessing the capabilities of React Native, our developers designed an application that is not only modern but also boasts quick performance and effortless customization.

React Native offers a seamless experience, allowing for faster iteration, reduced development time, and compatibility across both iOS and Android platforms.

Its rich component library provides the foundation for a unique and user-friendly interface. The use of a single codebase ensures consistency and efficiency.

Custom mobile checkout experience

Custom checkout in the context of app development is a much-needed feature as it lets us establish a secure, fast, and responsive journey in the most crucial part of the e-commerce. It also gives Bang the freedom to collect all the data they need as we have full access to the back-end code behind it.

Bang Cookies sea salt chocolate chip cookie product page on mobile
Bang Cookies homepage on mobile
Bang Cookies homepage on mobile
Bang Cookies cart page on mobile
Bang Cookies sea salt chocolate chip cookie product page on mobile
Bang Cookies cookies collection page on mobile
Blurred blue and peach gradient

“craftberry has successfully delivered the platform in a timely manner. The team has communicated well through email. Their quick responses are impressive in the workflow.”

George Kuan Founder & CEO, Bang Cookies

Ready to drastically grow on Shopify?

Partner with a senior Shopify team to transform your goals into a refined, high-performing commerce experience built for long-term growth.

Preslav Nikov portraitIlina Nikova portrait35+
Talk With An Expert

BangCookies proved to be one of our most bold clients that knows experimentation and innovation is a competitive advantage. Here at craftberry we pride ourselves as a Shopify agency that doesn’t back down on a challenge, and we’re happy that in collaboration with Bang, we’ve let customers all over the USA enjoy their delicious, all-organic cookies.

Improved conversion rate

37%

First Contentful Paint

1.8s

Bang Cookies website
Bang Cookies website
Bang Cookies website

Reliability is the key to success - here’s who we relied on

Storyblok

Storyblok is a headless CMS designed to give developers and marketers an efficient way to create and manage digital content. Unlike traditional CMS platforms, which tie the content to a specific presentation layer, Storyblok allows content to be decoupled from the design, enabling it to be delivered across various channels and devices.

Yotpo Loyalty & Rewards

Yotpo Loyalty & Rewards - Manage loyalty programs, referral schemes, and other customer engagement initiatives with ease. Yotpo allows merchants to incentivize repeat purchases and referrals by providing tools to design customized point systems, VIP tiers, and reward offerings, aiming to enhance customer retention and boost lifetime value.

Zendesk

Zendesk lets your customers contact you directly across messaging, phone, chat, email, social media, and more. The app arms agents with all the information they need when replying to customer inquiries without having to leave the customer conversation.

Judge.me Reviews

Judge.me is used by Shopify merchants to amplify customer trust and engagement through transparent and genuine feedback. It automates the process of asking for reviews through post-purchase emails, allowing merchants to easily gather authentic feedback.

Klaviyo

Klaviyo - The best email marketing platform tailored for e-commerce businesses. It allows us to collect, analyze, and leverage customer data to create personalized email and advertising campaigns.

SMSBump

Leveraging SMSBump, we optimized Bang Cookies' customer engagement, sending timely, mouth-watering promotions that turned cookie cravings into instant sales.

Related case studies