Discover the craftberry journal
From Shopify and technology to design, conversion and growth, we share practical thinking to help ambitious brands make smarter decisions and build better commerce experiences.
CRO11 min readSeptember 2, 2026
The Best A/B Testing & CRO Tools for Shopify in 2027
CRO10 min readAugust 26, 2026
How to Increase Average Order Value on Shopify (2026 Guide)
CRO10 min readAugust 11, 2026
The Complete Shopify CRO Audit Checklist: 8-Step Framework
CRO13 min readFebruary 27, 2026
Shopify A/B Test Examples: 10 Proven Tests to Boost Conversions
CRO16 min readJanuary 8, 2026
Shopify Conversion Rate Optimization Tips + Strategies & Examples for 2026
CRO11 min readSeptember 15, 2025
10 Shopify Plus Checkout Examples You’ll Want to Steal for Your Online Store
CRO29 min readFebruary 23, 2024
How to Make a Converting Shopify Product Page. The only guide you need to read.
CRO16 min readFebruary 23, 2024
Shopify Speed Optimization: The only guide you’ll need to read
The craft behind stores that sell.
Conversion-led design
Every element is designed to help your customers buy.
Engineering depth
Custom Shopify themes, apps and integrations, built fast, lasting.
Plus-level expertise
Shopify Plus migrations, internationalization and unified commerce for enterprises.
Growth that compounds
Ongoing CRO, lifecycle marketing and roadmaps that sustain growth.