10 Shopify Onsite Campaigns That Increase Conversions (+ Examples)

Shopify CRO usually starts with the theme: faster pages, better product photos, a shorter checkout. Those changes matter, but they show every visitor the same store.

Onsite campaigns let a store respond to who the visitor is and what they're doing. A first-time visitor from an Instagram ad, a returning customer with three items in the cart and a shopper about to leave a product page each need a different message.

This guide covers 10 onsite campaigns Shopify stores use to increase conversions and order value. They follow the order a visitor meets them, from the first page view to the next visit, with examples from brands that run them.

Key takeaways

• ✓CRO covers two areas: how the store works for every visitor, and what each visitor sees based on their behavior. Onsite campaigns handle the second.
• ✓Each onsite campaign fits one moment in the visit, so the same store can treat a first-time visitor, a shopper with a full cart and a loyal customer differently.
• ✓Some campaigns bring in more buyers and others increase what each buyer spends, so a plan needs both.
• ✓Which campaigns come first depends on where the store loses visitors today, and each one can be tested against a control group before it runs for everyone.

How onsite campaigns on Shopify grow conversions and sales?

Shopify CRO work usually has two parts. The first is conversion rate optimization work on the theme, navigation, product pages and checkout, which improves the store for every visitor.

The second changes what each visitor sees based on who they are and what they're doing, and that's where onsite campaigns come in.

The 10 campaigns in this guide serve four goals, and a store rarely needs all of them at once.

Which goal comes first depends on where the store loses visitors today. Shopify analytics and GA4 show the drop-off between collection pages, product pages and the cart, and the biggest drop is usually a good place to start.

Each campaign is also a hypothesis about what a group of visitors needs, so it can be tested against a control group before it runs for everyone. That keeps the plan tied to revenue per visitor.

What are some onsite campaign ideas to increase Shopify conversions?

• ✓Welcome offer for first-time visitors
• ✓Product finder quiz
• ✓Messages matched to traffic source
• ✓Cross-sells after add to cart
• ✓Cart recovery reminders
• ✓Exit intent offer on the cart page
• ✓Reminders for returning visitors
• ✓Campaigns for VIP and repeat customers
• ✓Onsite feed for promotions and news
• ✓Offers matched to the product being viewed

1. Welcome offer for first-time visitors

What it does: collects an email or phone number from a first-time visitor in exchange for a reason to buy now, usually a discount, free shipping or a gift.

An ecommerce popup builder with deep visitor targeting can show it only to visitors who aren’t subscribers or customers yet, and let them see a few best-selling products before it appears.

Example: Nutrimuscle, a French sports nutrition brand, tested three versions of its welcome popup and kept a three-step one. It reached a 4.1% signup rate and added more than 7,000 subscribers in 12 months.

The first step asks for an email in exchange for a 5% discount. The second asks for a phone number, the visitor's sport and how often they train, and the third shows the code with product recommendations based on those answers.

Aime, a French skincare brand, turned its welcome offer into a game. Visitors draw a mystery card in "The game of the summer" to reveal their reward, so signing up feels closer to winning a prize than subscribing to a newsletter.

2. Product finder quiz

What it does: asks a few questions about the visitor's needs, then recommends products that match their answers.

Quizzes help Shopify stores with large catalogs or products that need advice, such as skincare, supplements or mattresses. With the email field just before the results, the quiz also grows the list, and each answer can go to Klaviyo for segmented emails.

Example: Les Mills’s product discovery quiz:

3. Messages matched to traffic source

What it does: shows a different message depending on where the visitor came from, using UTM parameters or the referring site.

A visitor who clicked an ad for a specific collection expects to see that offer when they land. Matching the campaign to the ad keeps its promise, and lets the store keep discounts for paid traffic while organic visitors see bestsellers or brand content.

Example: Pierre Hardy, a French luxury footwear brand, runs separate campaigns for paid and organic visitors, including an interactive experience shown only to paid traffic:

4. Cross-sells after add to cart

What it does: recommends a related product right after a visitor adds something to the cart, in the add-to-cart confirmation window, on the product page or in an Onsite feed.

The recommendations that sell tend to complete the purchase: socks with shoes, a case with a phone, a refill with a starter kit. Products other customers bought together, or ones the visitor viewed earlier, usually fit better than a fixed list of bestsellers.

Cross-sells also work alongside bundles, volume discounts and other ways to increase average order value on Shopify.

Example: Pierre Hardy shows "frequently bought together" suggestions based on what's already in the shopper's cart, in its feed:

5. Cart recovery reminders

What it does: reminds shoppers who added products to the cart and went back to browsing, while they're still on the site.

A cart reminder that shows the cart contents and one reason to finish the order can bring the shopper back to checkout. That reason can be a real stock level, a delivery date, or how close the cart is to free shipping. This type of popup converts 6.88% of visitors on average.

Example: Nutrimuscle shows shoppers when products in their cart are in high demand.

6. Exit intent offer on the cart page

What it does: shows a last message when a visitor with items in the cart is about to leave.

On desktop, exit intent reacts to the cursor moving toward the browser tabs, and on mobile, tools rely on other signals such as a quick scroll up. Limiting the offer to carts above a set value keeps the discount for the carts worth saving.

A discount isn't the only option. Delivery dates, the return policy or a reminder of what's in the cart can answer the doubt that made the visitor hesitate, and Sud Express uses its exit popup to invite visitors to explore a new collection.

7. Reminders for returning visitors

What it does: shows a returning visitor the products they viewed during an earlier visit.

Returning visitors are often closer to a decision, and bringing back what they looked at saves them from searching again. The reminder can work without a discount, since the visitor already showed interest in those products.

Example: Pierre Hardy shows recently viewed products in its onsite feed:

8. Campaigns for VIP and repeat customers

What it does: uses Shopify customer tags or order history to show existing customers offers made for them, such as early access, loyalty points or a gift.

A first-purchase discount shown to a loyal customer costs margin and can feel like a mistake to them. Excluding customers from welcome offers and giving them their own campaigns avoids that, and a "VIP" tag or a minimum number of orders can define the audience.

Example: Aime offered extra loyalty points and rewards to shoppers who spent more, and Ideal of Sweden gave subscribers a last-chance offer with a limited-time discount during Black Friday.

9. Onsite feed for promotions and news

What it does: keeps current offers, new arrivals, back-in-stock alerts and product recommendations in a small feed that visitors open from an icon, without interrupting their visit.

An onsite feed suits messages that matter without being urgent: a sale that ends on Sunday, a restock, a new collection. Visitors open it when they're ready, so the store can share several messages without showing several popups.

Example: émoi émoi’s onsite feed with promotions:

10. Offers matched to the product being viewed

What it does: shows an offer or service only to visitors browsing the products it applies to.

Free engraving, a bundle, a size guide or an extended warranty matter on some product pages and mean little on others. Targeting by product, collection or tag shows each message only where it's relevant.

Example: L'Atelier d'Amaya, a French jewelry brand, promoted its free engraving service to visitors browsing specific products.

Conclusion

Onsite campaigns let a Shopify store treat a first-time visitor, a shopper with a full cart and a loyal customer differently. Each of the 10 campaigns above targets one moment in the visit, and the order can follow where the store loses the most visitors.

Start with one or two, test them against a control group, and use the results to choose the next. For help planning campaigns alongside your theme and checkout work, the Craftberry team can review your store.