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All-around work for a recognizable brand in the baby clothing industry

Development

Design

Optimisation

Visit the webste

Brand

Honest Baby Clothing

Partnering since

2020

Projects completed

60+

Location

USA

Technology

Shopify Plus

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The Honest Company was born with a simple purpose: to create safe and effective products for their families and yours.

Honest Baby Clothing is a daughter company of the recognizable Honest Brand.

Founded in 2011, Honest is an American digital-first consumer goods company based in Los Angeles and founded by actress Jessica Alba, Christopher Gavigan, and Brian Lee.


Context

Reliable partner through everything

Honest Baby Clothing approached craftberry to optimize the purchase process of their Shopify Plus store. 



Their outdated cart interface was confusing customers and Honest Baby Clothing was losing sales. 



We redesigned their cart process, improved their store speed, and increased their conversion rate by 30%.



P.S. This was only the beginning of our journey together.

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Embroidery Shop

Making products truly unique

People love adding a personal touch to their products.

Working alongside Honest Baby Clothing, we successfully integrated a custom-developed embroidery option to their product line. With choices in text, font, and color, customers see their personalizations in real time.

This addition has not only enhanced the product range but also enriched the customer experience and significantly increased the store’s AOV. It’s now an integral aspect of their e-commerce journey, whether they're buying a towel or a baby outfit.

Accessibility and ADA compliance

Accessible web for everyone

Nearly 1 in 5 people in the U.S. have a disability. By being ADA-compliant, businesses can cater to wider demographic, ensuring they are not unintentionally excluding potential customers.

The Honest Company has always been inclusive and striving to deliver the same experience for different people around the globe.

At craftberry, we believe that accessibility features, even if originally intended for people with disabilities, often lead to an improved user experience for everyone. Smoother navigation, clearer fonts, and simpler interfaces can benefit all users.

Thanks to Level Access and its platform, we produced an end-to-end digital accessibility solution.

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Custom Bundles

Rewarding bigger purchases

Honest Baby Clothing decided to launch a bundled offering, allowing customers to purchase different sets of their products at a discounted price.

Extensive research on the existing apps on the Shopify App Store found that they either did not feel like a native bundle experience or caused problems with fulfillment.

We proceeded with the creation of a sleek bundle functionality, or as we call it - duo/trio. With some custom javascript, liquid, and utilizing Shopify Plus discount scripts, we launched a native bundling experience.

The bundle offer now lives on its product page and doesn't only look amazing but also works flawlessly for the fulfillment team.

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What our client said

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"They don't feel like an agency, but rather part of a team that is just as invested in our company's success as we are."

Michael SILVA VP E-Commerce & DTC Marketing, Honest Baby Clothing

Our value added

All-around support for one of the most influential brands in the baby industry.


59%

Speed Improvement

100%

Accessible

Custom Bundles

UX Improvement

CR & AOV optimization

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Creating an extensive experience for Honest Baby Clothing wouldn't be possible without our partners.

Hotjar

Hotjar provides insights into how users interact with your online store by helping you visually understand how people navigate your site using features like heatmaps, session recordings, and conversion funnels.

Shopify Flow

An automation platform specifically designed for Shopify Plus merchants. It lets you set up triggers, conditions, and actions to automate tasks like tagging high-value customers, managing inventory, or processing refunds with a visual builder.

Shopify Scripts

Now a deprecated feature, Shopify Scripts has allowed us to write and execute custom scripts in Ruby to tailor the storefront's functionality. Using it we modified cart and checkout behaviors, offering customizations such as specialized discount logic, tailored shipping rates, and dynamic payment options.

Zonos

A cross-border e-commerce solution that simplifies international sales for online retailers. It helps merchants handle international duties, taxes, and compliance by providing accurate cost calculations and necessary customs information during the checkout process.

Nosto

Nosto analyzes shopping behaviors to offer personalized product recommendations, targeted content, and individualized email campaigns to shoppers.

Klaviyo

The best email marketing platform tailored for e-commerce businesses. It allows us to collect, analyze, and leverage customer data to create personalized email and advertising campaigns.


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