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A Shopify Plus rebuild and priority support for one of the fastest-growing bra companies.

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Brand

Pepper

Partnering since

2018

Projects completed

120+

Location

Denver,USA

Technology

Shopify Plus

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Pepper empowers women to feel extra special, supremely confident, and proud of their small boobs. Founded in 2017, Pepper has grown to become one of the most inspiring bra brands in the world by redefining body standards.


Context

A fruitful relationship between Pepper and craftberry since 2018

Thanks to our great relationship with Pepper, we have been able to provide our robust services in making their e-commerce second to none.

It's been 5+ years since we first started working with Pepper and they've challenged us with handful of projects that we meticulously crafted.

- Shopify Plus store rebuild

- Internationalization

- Accessibility & ADA Compliance

- Priority Support

- Internationalization

- Private App Development

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Bespoke Shopify Plus Build

Throughout the years our team has built Pepper's store more than 3 times.

With Shopify being constantly updated and releasing new features, Pepper had to always stay on top so they could leverage the full capabilities of their Plus plan.

That's why we've migrated their store to Shopify 2.0 letting their marketing team have all the freedom in curating their online presence.

We also designed and developed multiple functionalities that allow for and promote enhanced personalization – such as crafting your own starting kit – as well as the opportunity to follow the fit guide to get the perfect product for you.

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Going Global with Global-e

Shipping Confidence Worldwide

When Pepper said they wanted to go global, we knew it was about more than just shipping bras. It was about shipping confidence, pride, and self-love. So, when they wanted to spread their wings worldwide, we were all in.

A story of collaboration

Craftberry worked closely with both the Global-e and Pepper teams to seamlessly integrate Global-e into Pepper's Shopify store. After months of iteration and rigorous testing from our side, the Global-e integration was launched successfully, allowing an enterprise client like Pepper to sell across the border with ease.

Versatile Promotions

Pepper is agile company by nature. They needed a way to run complex promotions effortlessly without the need of a developer.

To fulfill Pepper’s business requirements, we engineered a promotions engine that allows the business to easily run promos with unmatched flexibility and speed.

Examples include - Free Gift with Purchase, Bundles, Starter Kit, Buy X save $Y and more...

Running smooth promotions was only the first step - optimizing for conversion was our priority ever since

More promotions don’t equal more sales. That’s why we’re always working on improving every feature by analyzing & observing user behavior.

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Priority Support

Launching countless new projects every month

At craftberry we're dedicated to delivering all the new functionalities that Shopify releases (once we check they're worth implementing). During our 5+ year tenure with Pepper, we've always supplied them with the best technology to leverage so they can grow their e-commerce.

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In partners we trust

Global-e

Global-e is the enterprise solution to the complexities of selling internationally, handling everything from fraud prevention to regulatory challenges. Their secure platform facilitates a seamless global sales journey, from product dispatch to customer returns.

Rebuy

Rebuy has let us increase the average order value (AOV) and customer lifetime value (LTV) by making it easier for customers to re-purchase products and discover complementary items. This is achieved this by offering various features and tools that encourage cross-selling, up-selling, and re-ordering.

Elevar

Leveraging Elevar has let us automate the setup of data tracking and analytics, ensuring accurate conversion and event tracking.

Intelligems

A/B tests are crucial for measuring the performance of an e-commerce. Thanks to Intelligems we’re able to do that with pinpoint accuracy and ease.

Loyalty Lion

Increasing customer loyalty, engagement, and retention by rewarding specific customer behaviors leads to higher lifetime customer value, more frequent purchases, and increased revenue for the retailer. LoyaltyLion has let us do that with ease and reliability.

Klaviyo

The best email marketing platform tailored for e-commerce businesses. It allows us to collect, analyze, and leverage customer data to create personalized email and advertising campaigns.

What our client said

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"Preslav (Founder) is a great communicator and he always keeps me updated."

Jaclyn Fu Co-Founder & CEO, Pepper

Our value added

From a Kickstarter to a multimilion brand we’ve helped Pepper leverage Shopify Plus to empower women all over the world.


45%

Faster iteration

30%

Improved conversion rate

Cross-border selling

UX Improvement

CR & AOV optimization


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Let us take your business further than it has ever been

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