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Choosing the best Shopify agency usually comes down to the thing first-time buyers skip - whether the team can build what your business needs at scale.
We ranked the ten below on verifiable client results, senior in-house teams, and real technical depth, the same way we vet a partner for our own client work.
Key takeaways
- We build Shopify and Shopify Plus stores for a living, so we ranked these agencies on what actually decides a project: verifiable results, a senior in-house team, real technical depth, and transparency, not logo walls.
- We rank craftberry first, and we tell you exactly why and on what criteria. No agency paid to appear or to change its position.
- The most common first-timer mistake we see: judging an agency by its portfolio and skipping the infrastructure conversation. The portfolio shows what was built; the infrastructure conversation shows whether they can build what you need at scale.
- Match the agency to your vertical. A high-velocity fashion catalog and a subscription supplement brand need genuinely different Shopify engineering.
- Above roughly $1M in revenue, or needing custom checkout, B2B, or multi-storefront, choose a certified Shopify Plus partner, not a generalist.
"Most brands hiring a Shopify agency for the first time make the same mistake: they evaluate the portfolio and skip the infrastructure conversation. The portfolio tells you what the agency has built. The infrastructure conversation tells you whether they can build what the business actually needs at scale."
-Preslav Nikov, CEO and Founder, craftberry"Most brands hiring a Shopify agency for the first time make the same mistake: they evaluate the portfolio and skip the infrastructure conversation. The portfolio tells you what the agency has built. The infrastructure conversation tells you whether they can build what the business actually needs at scale."
How we evaluated these agencies
We ranked every agency on five weighted criteria, the same ones we weigh when we audit a store for a client. craftberry outcomes come from our own project data; competitor details come from each agency's public information.
Verifiable results
Named, checkable outcomes on real stores, not adjectives.
Senior in-house team
Who actually does the work, and whether delivery is subcontracted.
Technical depth
Real migration, ERP/WMS, custom app, and headless capability.
Transparency and process
Clear scope, cadence, and honesty about trade-offs.
Partner tier and track record
Shopify Plus or Premier Partner status and years in market.
| Agency | Best for | Location |
|---|---|---|
| 1craftberry | Best overall: custom-engineered enterprise Shopify Plus | Varna, Bulgaria |
| 2Duck.Design | Ongoing subscription design support | London, UK |
| 3Significa | Award-winning, design-led builds | Porto, Portugal |
| 4Netalico | Complex Magento and WooCommerce migrations | USA |
| 5Futur Media | Conversion-first design and site speed | United Kingdom |
| 6Convertibles | Conversion rate optimization for DTC | USA & Europe |
| 7On Tap | Large-scale, full-service enterprise builds | London, global |
| 8Lounge Lizard | Brand, design, and marketing together | USA |
| 9KUBIX | Unified retail and ecommerce systems | United Kingdom |
| 10Luscious Leopard | DTC growth across design, CRO, and SEO | USA & India |
#1 craftberry
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We build Shopify and Shopify Plus stores for a living, for brands that want custom-engineered growth, not a templated theme. Our in-house team of 30+ handles migrations, custom app and ERP work, and a dedicated CRO practice. Here is the evidence rather than the adjectives, all from our own projects.
"Craftberry helped us build the website we always wanted. We are extremely pleased with the entire team. They helped us refine our previous site while incorporating unique, fully integrated features connected to our ERP."Anton Stoichkov, Enhance Auto (Verified review, Google)
Where we are a strong fit
- Brands that have outgrown a template and need custom engineering
- Data-safe migrations, ERP or WMS integration
- Subscription infrastructure and retention
- A store that has to convert measurably better
Where we may not be the fit
- A brand-new store on a tight budget that needs a fast, template launch
- A one-off fix an app or page builder could solve, with no custom build needed
craftberry is verified and recognised where it counts:
Key services :
Custom theme development: Design and Functionalities within Shopify's capabilities
Migration: Migrate from any platform to Shopify.
Strategic Shopify store consultation: Shopify CRO service, Tech, Design, Integration, and Migration Consulting
Shopify store maintenance: Priority & Ongoing Support from a Senior Team
Private & Public Shopify App Development: Extend your store functionalities and automate processes with a custom solution.
Notable Clients: Pepper, On Running, Midi Health, and more.
Industries Served: Beauty and cosmetics , tech and electronics, automotive, home decor, food and beverage, baby products, B2B
#2 Duck.Design
Duck.Design
Best for subscription design- Unlimited design requests and revisions
- Transparent monthly pricing
- User-centered, conversion-oriented design
- Art-director oversight on every project
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Duck.Design is a subscription-based eCommerce web design company that helps brands create user-centered online shopping experiences through ongoing creative support.
The company offers eCommerce website design, UX/UI design, landing page design, and branding, combining a flexible monthly model with a streamlined process built for fast-moving digital teams.
We rate it for teams that need a steady stream of design work without building an in-house design team.
It is design-led rather than deep Shopify engineering, so it fits your brand if your main need is a reliable creative pipeline.
Its published clients include Beko, HSBC, and Burger King. Location: London, United Kingdom.
Main services:
Website design
UX/UI design
Landing page design
Branding
Mobile app design
Responsive web design
Notable Clients: Beko, HSBC, Burger King
#3 Significa
Significa
Best for design-led builds- Award-winning design (Red Dot, iF Design)
- Full product lifecycle, strategy to launch
- Front-end and back-end development
- Built-from-scratch Shopify stores
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Significa is an award-winning digital product design and development agency and Shopify Partner.
It combines UX strategy, interface design, and full-stack development, and applies the same research rigor to e-commerce that it uses on healthcare, fintech, and SaaS products.
We rate it where design quality is the competitive edge and if you want a store built from scratch rather than templated.
It publicizes Red Dot, iF Design, and European Design awards.
Main services:
UI/UX Design
Product Strategy & User Research
E-Commerce Design & Development
Front-End & Back-End Development
Brand Strategy
Notable Clients: Hey Harper, mishmash, FC Porto, Dia (TFP).
#4 Netalico
Netalico
Best for complex migrations- Complex Magento and WooCommerce migrations
- CRO, A/B testing, checkout optimization
- Custom Shopify Plus development
- Migrate Now, Pay Later financing
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Netalico is a US-based Shopify Plus Partner agency founded in 2013, focused on development and platform migrations for mid-market brands in the $2M to $50M range.
It is known for complex Magento-to-Shopify and WooCommerce-to-Shopify moves, and it offers migration financing through Netalico Capital.
We rate it for mid-market DTC and B2B brands whose main event is a hard migration and who want a US-based team.
Main Services:
Shopify Plus Migration
Custom Shopify Theme Development
Conversion Rate Optimization (CRO)
Shopify Plus Development & Customization
Ongoing Shopify Support & Maintenance
Flexible Migration Financing
Notable Clients: Oatly, Big Green Egg, Audio Advice, Getty Images
#5 Futur Media
Futur Media
Best for conversion-first design- Conversion-first store design and build
- Migrations without SEO or data loss
- CRO and site-speed optimization
- Custom Shopify development
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Futur Media is a UK-based Shopify development and growth agency founded in 2024, built around conversion-first design, migrations, and site speed.
It works with brands that want to launch or migrate while improving speed, SEO, and revenue.
We rate it as a newer, conversion-focused option if you're searching for modern storefront design paired with performance work.
Being founded in 2024, it has a shorter track record than others here, which matters more the larger your build.
Main services:
Shopify Store Design & Development
Shopify Migration Services
Conversion Rate Optimisation (CRO)
Shopify Custom Development
Ongoing Shopify Support
#6 Convertibles
Convertibles
Best for CRO- CRO, development, and design under one team
- A/B and multivariate testing
- User-behaviour and performance analytics
- AI and future-commerce readiness
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Convertibles is a Shopify CRO agency for $2M+ DTC brands, running conversion optimization, development, design, and site speed as one in-house team.
The agency works with Shopify brands looking to increase revenue and delivers tailored on-site experiences.
Convertibles focuses on bridging the gap between paid acquisition and on-site experience.
The team uses personalisation, testing, and behavioural insights to ensure each visitor receives a highly relevant shopping journey.
If you're an established DTC brand whose store already converts and want disciplined, in-house CRO, Convertibles may be a fit for you.
Notable clients: Jones Road Beauty, Performance Golf, Gymreapers. Location: USA and Europe.
Main services:
Shopify CRO & Development
A/B & Multivariate Testing
User Behaviour Analysis
Performance Analytics
AI & Future Commerce Readiness
Notable clients: Jones Road Beauty, Performance Golf, Gymreapers
#7 On Tap
On Tap
Best for enterprise deployments- Shopify Certified Partner, enterprise builds
- Complex migrations with zero downtime
- Proprietary CRO audit tool
- B2B/B2C hybrid and ERP integrations
On Tap is a leading full-service eCommerce agency founded in 2006.
This agency offers end-to-end Shopify and Shopify Plus work for B2C and B2B merchants.
It publishes a proprietary CRO audit tool and is part of the BSS Group ecosystem.
We rate it for large, global merchants that want a big team and a wide service surface under one roof.
Notable projects it lists include: Lift-Spares, DermaplanePro, and Walston Architectural.
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Main services:
Custom Shopify/Shopify Plus store and theme development.
Data-driven UX/UI design, mobile apps (PWA/native), and CRO
Speed optimisation, SEO, PPC, content marketing, and security audits
Seamless migrations from other platforms to Shopify/Shopify Plus
B2B/B2C hybrid solutions
Integrations via their scalable Integration Flow for ERP, PIM, WMS, and marketplaces.
Notable projects: Lift-Spares, DermaplanePro, and Walston Architectural.
#8 Lounge Lizard
Lounge Lizard
Best for brand + marketing + devStrengths
- Branding, custom web design, e-commerce development, and digital marketing in one place
- Long operating history and a recognized client roster
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Founded in 1998, Lounge Lizard has grown from a small team to a nationally recognized Shopify agency with 50+ global team members who serve major brands.
It positions itself as a full-service shop for brands that want creative, marketing, and development in one place.
We rate it for brands that want brand and marketing muscle alongside Shopify development, backed by a long operating history.
Key services:
Shopify UI/UX Design
Shopify Development
Integration of digital marketing services
Brand Identity
Notable Clients: Nikon, Honeywell, A+E Networks, McLaren
#9 KUBIX
KUBIX
Best for retail & strategy- Shopify migrations and web development
- ERP and order-management integrations
- Unified in-store and ecommerce retail systems
- Paid media campaign management
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KUBIX is a full-service e-commerce agency and Shopify Premier Partner blending design, strategy, and technical build, including Shopify migrations, integrated retail systems that unify in-store and online, and connections to ERP and order-management tools.
We rate it for brands that want a Premier Partner covering both storefront build and paid growth, especially where online and physical retail need to connect.
Shopify design and web development
Shopify migration
Integrated retail systems (unifying in-store and online)
ERP and order-management integrations
Paid media (Meta, TikTok)
Digital strategy and consultancy
Notable clients: Peter Pauper Press, Aeroflux, BarBlades, Eve & Ranshaw
#10 Luscious Leopard
Luscious Leopard
Best for DTC growth- High-converting storefront design and dev
- Conversion rate optimization
- Shopify SEO and content strategy
- Ecommerce growth and performance marketing
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Luscious Leopard is a modern Shopify and Shopify Plus agency focused on high-converting storefronts, CRO, SEO, and growth-focused development for DTC and lifestyle brands that want design, strategy, and measurable growth under one partner.
We rate it for ambitious DTC and lifestyle brands that want storefront design and growth work combined.
Main Services:
Shopify Store Design & Development
Conversion Rate Optimization (CRO)
Shopify SEO
Ecommerce Growth Strategy
Shopify Plus Support
What a good Shopify agency actually changes
When a store comes to us underperforming, the fix is rarely a bigger marketing budget. It is an honest technical audit and a team that can execute without breaking everything else. Here is where a good agency earns its fee.
Speed becomes retention
Most merchants treat speed as a vanity metric. In our work it is a retention lever, and the recurring app fee is only half the cost of a slow store. The other half is the conversion tax of the scripts those apps load.
GEZEITEN: 26% faster, 11% lower bouncePlacement moves revenue
The assets to convert are usually already on the page, just buried. A good agency tests structural changes rather than guessing at features.
Innermost: 68% higher average order valueYour data survives the migration
A migration is a data-integrity problem before a design problem. The redesign is the easy half; accounts, order history, subscriptions, and SEO redirects arriving intact is where it succeeds or fails.
Biotrade: 0% data loss, 25+ marketsThe integration gets built
Enterprise and B2B brands run on ERP and WMS systems, and off-the-shelf connectors rarely handle real fulfillment logic. When the ERP has no Shopify integration, we build one.
On Running: Shopify Plus to MuleSoft via GadgetHow to choose a Shopify agency by industry vertical
In our experience, a high-velocity fashion brand and a subscription supplement brand need genuinely different Shopify engineering. Here is what we would ask an agency to prove before you sign.
Fashion and athleisure
Bypassing the 250-variant limit via custom metafields or the Bundles API, Shopify Markets for multi-region sizing, Shop Pay optimization, and ADA accessibility. We proved this on Shawty Active: +9% CR, +4% AOV.
Health, nutrition, supplements
Metafield structuring for regulatory copy, and a subscription platform (Skio or Recharge) wired to native fulfillment. Ask for a proven subscription migration track record, not just implementation.
Food, beverage, DTC consumables
Subscription architecture, bundles via the Bundles API, and inventory sync with third-party fulfillment. Direct experience with Klaviyo post-purchase flows and Gorgias in the Shopify dashboard.
Luxury skincare and aesthetics
Custom Liquid builds with clinical purchase flows. A high bounce rate here is almost always a speed or information-architecture failure, not a brand problem. We saw this on GEZEITEN: 26% faster, 11% lower bounce.
Technology, IoT, hardware
Complex multi-SKU catalogs, ERP and WMS integration via custom apps, multi-currency storefronts, and Matrixify-grade migration tooling. The territory of our Shelly and vivo builds.
B2B and wholesale
Native B2B features (company accounts, quantity price breaks, draft-order automation, custom terms) need a Plus certified partner. For SAP, NetSuite, or Dynamics, demand prior API integration experience, not app installation.
Services Shopify agencies provide
Headless architecture
A headless build runs the Shopify Plus backend as a commerce engine and decouples the frontend from Liquid. The performance ceiling is genuinely higher, and so is the ongoing engineering cost.
Our honest position: a good agency advises whether the performance delta justifies the shift based on your traffic and conversion baseline, rather than defaulting to headless because it is technically interesting. For most brands it is overhyped.
Strategy consultation
Good strategy consultation means working with people who have spent years inside Shopify and can advise across the whole picture: tech stack, design, SEO, and CRO.
We start every engagement with discovery, understanding your business, your customers, and your data before we propose what to build.
Migration to Shopify Plus
Moving platforms means transferring products, orders, customers, and content accurately.
We use Matrixify or equivalent tooling, never manual CSV for enterprise catalogs; we never migrate payment data directly (customers re-enter it, in line with PCI DSS); and we build and test a full 301 redirect map before go-live to protect SEO equity.
Any agency that cannot describe this process in detail is not ready to run an enterprise migration.
Custom theme development
Custom themes are resource-intensive compared to pre-made ones, but they significantly improve product presentation and add unique functionality that boosts engagement and conversions. In our experience the payoff comes once a brand has outgrown template limits, not before.
UX and UI design
Strong UX design starts with understanding your brand and customers, then studying your analytics, heatmaps, and session recordings to see how people actually shop your store.
We also research your industry and its leaders, noting what competitors do well and where they fall short, so your design gives you an edge instead of copying whoever happens to rank above you.
Ongoing support and maintenance
A senior team handling backups, security checks, bug fixes, performance work, and new features keeps a store stable as it grows. Proactive support prevents the critical failures that interrupt trading, which matters most in peak season.
Loyalty and rewards apps
Loyalty and rewards programs drive repeat purchases and lifetime value.
Through custom app development, an agency can build points, tiers, referrals, and perks that integrate cleanly with checkout and your existing email, SMS, and analytics stack, so retention work reinforces your CRO rather than fighting it.
"The brands that scale fastest are the ones that make the infrastructure decision early. The right platform, the right architecture, and the right agency, before the growth comes, not after it becomes urgent."
-Preslav NikovFounder and CEO, craftberry"The brands that scale fastest are the ones that make the infrastructure decision early. The right platform, the right architecture, and the right agency, before the growth comes, not after it becomes urgent."
Frequently Asked Questions Answered by Shopify Premier Partner
Why Hire a Shopify Agency?
A good agency brings specialized skills, a tested process, and platform depth that shortcut the trial and error of doing it alone.
Whether you are a startup or an established enterprise, that experience is what turns a Shopify project into e-commerce growth, instead of a gamble.
Do Shopify Agencies Also Act as a Marketing Agency?
Many do, combining design and development with campaigns, email, PPC, and social.
The value of one aligned team is that your storefront, your retention, and your acquisition reinforce each other instead of being built in isolation.
How can the complexity of issues affect the project timeline?
From what we have seen, the complexity of technical and strategic issues tightly affects the project timeline.
Simple tasks like Shopify website design tweaks might take weeks, while complex projects like custom functionalities or integrations may take longer.
It is generally a good practice to plan everything at the beginning and set the expectations as early as possible.
At craftberry, we recommend a step-by-step plan for precise and stable execution of the tasks your business needs to accomplish.
At craftberry, we recommend a step-by-step plan for precise and stable execution of the tasks your business needs to accomplish.
How long does Shopify development for a Shopify Plus store usually take?
Short answer: around four months.
Long answer: It depends on scope and complexity.
In our practice, we quote timelines for a full Shopify Plus rebuild with a buffer on purpose, so there is real time to test the store live before peak periods like Black Friday.
What is a Shopify agency's scope process?
We start with a discovery questionnaire and a requirements breakdown to scope the build accurately, then propose phases, a flexible budget, and prototypes.
Getting the scope and the data structure right up front is what keeps the rest of the project on schedule.
How can my decision-making process affect the project?
Your internal decision-making can significantly influence the project's overall time.
When working with our clients, we have noticed that approving parts of the project or changes in direction can extend the timeline.
Effective and prompt communication with your Shopify agency is essential to keep the project moving forward.
What is the difference between a Shopify agency and a Shopify Plus agency?
A Shopify agency works across the standard tiers.
A Shopify Plus agency holds a formal Plus Partner certification, which requires proven capability on enterprise features like Checkout Extensibility, B2B architecture, and multi-storefront setups, plus access to Plus Partner resources and merchant-success contacts.
If your business generates roughly $1M in revenue, or if you need custom checkout, B2B, or multi-storefront infrastructure, a certified Plus Partner might be the correct choice.
Before you sign, run one test on the discovery call.
Ask any agency to walk you through exactly how they would protect your order history and SEO redirects during a migration, then ask them to name a result they have driven for a brand in your vertical. In our experience, the teams that answer both in specifics are the ones that deliver.
The ones who pivot to talking about beautiful design are usually the ones who cost you a replatform a year later. That five-minute conversation tells you more than any portfolio ever will.
Want us to answer those two for your store?/)
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Submit a project and schedule a free discovery
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Preslav Nikov is the Founder and CEO of craftberry, Shopify Premier agency. A developer turned enterprise strategist, he has guided 800+ successful digital storefront launches and migrations since 2015, drivinover $450M in client sales. Recognized by Forbes 30 Under 30, his frameworks power global leaders like vivo, Shelly Group, Pepper, and Midi Health. Find Preslav on LinkedIn to stay connected.
Read all from PreslavLet us take your business further than it has ever been.
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