Reliable Shopify Maintenance Services and Ongoing Support

craftberry provides ongoing Shopify maintenance and support for mid-sized and large ecommerce brands that need consistent access to dedicated Shopify experts.

Access the depth of our seasoned Shopify team, with the experience to solve complex challenges, respond quickly to critical issues, and continuously improve the store to support higher conversion and revenue.

Shopify Premier Partner

800+ Shopify projects delivered since 2015

Reserved Shopify team capacity each month

One team across development, design, performance, CRO, and integrations

Monthly capacity allocated around your current priorities

Priority support

Get expert Shopify support

No Strings Attached

NDA

We will get back to you within 24 hours

Current retainer work

View all case studies
Storyblok Image
Storyblok Image

Shelly: +11% conversion from a bundle-label test

  • CRO
  • UI/UX Design
Storyblok Image
Storyblok Image

Enhance Auto: +21.01% conversion from a product-page social-proof test

  • CRO
  • UI/UX Design
Storyblok Image
Storyblok Image

Takomo: +16% conversion after its Shopify Plus rebuild

  • CRO
  • UI/UX Design
Storyblok Image
Storyblok Image

Carpet Warehouse: +55% improvement in Largest Contentful Paint

  • Development
View all case studies

At a glance

Our Shopify maintenance retainers: key details

01

What is the retainer at craftberry?

A monthly Shopify maintenance and support retainer that reserves a dedicated support team for your online store across development, design, performance, CRO, integrations, and ongoing maintenance and support services.

02

Who is it for?

Mid-sized and large ecommerce brands on Shopify and Shopify Plus. Stores with limited regular maintenance requirements may be better served by hourly support or a defined project.

03

What does a retainer cost?

Retainers start at $2,000 a month. Hourly rates are $90 on a yearly agreement and $100 month-to-month.

04

What are the contract terms?

Month-to-month agreements run with one month's notice. Yearly agreements receive the lower rate. Unused hours roll over.

05

How does priority support work?

Retainer clients have reserved capacity and are prioritized ahead of hourly and project queues. Revenue-blocking technical issues take precedence over planned retainer work.

06

What does the retainer cover?

Retainer capacity can be used across Shopify development, maintenance, performance optimization, UX and UI, CRO, analytics, integrations, and ecommerce automation according to the priorities of the Shopify site.

07

How long do our retainer partnerships run?

Pepper, Innermost, and Bang Cookies since 2018; Honest Baby Clothing since 2020; Glowforge since 2021; and nomz for eight years according to its Google review.

08

What results have our retainers delivered?

Pepper achieved 60% development cost savings and a five-day average feature release time. Innermost increased average order value by 68%. Honest Baby Clothing increased conversion by 30% following cart and performance improvements.

09

How is craftberry independently reviewed?

4.8/5 average from 28 verified reviews on Clutch.


Verified reviews

What clients say about our support

4.8
4.8 average from 28 verified reviews on Clutch
View our Clutch profile

They don't feel like an agency, but rather part of a team that is just as invested in our company's success as we are.

Michael Silva

VP E-Commerce & DTC Marketing, Honest Baby Clothing

Clutch, 5 stars

Read the review

Craft Berry is a team I can rely on.

Founder & CEO

Nutrition & Supplements E-Commerce

Clutch, 5 stars

Read the review

They were very responsive and quick!

Mimi Tjia

Operations Manager, DTC Skincare Brand

Clutch, 5 stars

Read the review

Scope

What do our Shopify website maintenance services cover?

Our ongoing technical support covers development, Shopify site maintenance, design tweaks, and CRO. This is especially relevant for you if you are operating on Shopify Plus or have larger integration stacks.

01

Technical support and maintenance

What it covers

Theme development and store maintenance, bug fixes, security patches, Shopify platform updates, app integrations and conflict resolution, custom app development, ERP and API support, legacy-code improvements, fixing broken links, and priority support when issues affect trading.

Who it suits

Shopify Plus stores and businesses with larger app and integration environments, where keeping the site secure, storefront stability, checkout functionality, and reliable data flows are commercially important.

02

Performance and Core Web Vitals

What it covers

Core Web Vitals improvements, theme and asset optimization, image performance, speed optimization, reviews of third-party scripts and app code, and performance monitoring for regressions as the storefront evolves.

Who it suits

Established stores where new apps, features, tracking, and campaign development have gradually increased the load on Shopify store performance, or where site speed is an active commercial priority.

03

Design and new functionality

What it covers

UX and UI design, campaign landing pages, new templates and sections, graphic design, and custom features such as bundles, upsells, quizzes, subscription journeys, filters, and market-specific experiences.

Who it suits

Ecommerce site teams with an active marketing and development roadmap that need reliable design and development capacity throughout the year.

04

CRO and A/B testing

What it covers

Conversion research, search engine optimization, A/B and multivariate testing, analytics implementation, martech and tracking setup, tracking integrity reviews, and implementation of winning test variants.

Who it suits

Stores with sufficient organic traffic to run statistically meaningful experiments and enough commercial volume for incremental improvements in conversion and revenue per visitor to have measurable impact.

05

AI engineering and ecommerce automation

What it covers

Ecommerce workflow automation, connections between Shopify and surrounding systems, including inventory management, internal tools built around first-party store data, research and discovery workflows, structured data processing, and customer-facing AI where there is a clear use case.

Who it suits

Teams spending meaningful time on repeatable processes such as moving information between systems, reconciling data, researching recurring questions, or producing structured outputs manually.


Priority and triage

How urgent work is prioritized

01Critical issues take priority.

We prioritize issues that materially disrupt the buying journey ahead of the planned retainer work.

02We prioritize retainer work ahead of hourly and project queues.

Retainer accounts have reserved capacity and are prioritized ahead of hourly and project queues.

03Our support team already has context about your business.

At craftberry, retainer clients work with a team that already knows the store, integrations, and recent development history, which gives urgent support more context from the start.

04Triage is based on impact and dependency.

Urgent support begins with identifying the underlying issue, the systems it affects, and the commercial impact.

Development effort is then directed toward the highest-priority issue.


Urgent support in practice

Ahead of Black Friday and Cyber Monday, Jordan Belfort's education business came to craftberry with critical storefront issues and a one-day deadline.

The team triaged the problems by commercial impact and resolved the urgent issues within that window.

Read the Jordan Belfort case study

Proof

Retainer clients and results

Our ongoing Shopify work includes both long-term development relationships and active support and optimization programs.

Long-term Shopify partnerships

Pepper

craftberry has worked with Pepper since 2018 across more than 120 projects.

The relationship includes an embedded priority-support development team, Shopify Plus development, internationalization, accessibility work, and private app development.

60%

development cost savings

5 days

average feature release time

Read the Pepper case study

Innermost

Our partnership with Innermost began in 2018 and now spans more than 40 projects.

The work includes a Shopify Plus rebuild, Recharge subscriptions, migration from custom geo-routing to Shopify Markets, priority support, and CRO.

68%

increase in average order value

40%

returning-customer rate

Read the Innermost case study

Honest Baby Clothing

The relationship began with cart and checkout optimization and has developed into more than 60 projects since 2020.

Conversion increased by 30% following cart and performance improvements.

30%

increase in conversion after cart and performance work

Read the Honest Baby case study

Why mid-sized and large ecommerce brands choose craftberry as their Shopify support agency

There are a number of benefits of our retainer and Shopify support service.

Shopify Migration Agency Shopify is easy to use

Shopify specialization since 2015

craftberry's team has focused on Shopify and Shopify Plus since 2015 and is recognized as a Shopify Premier partner.

Across more than 800 Shopify projects, our team has worked across storefront development, Shopify expertise in complex integrations, internationalization, CRO, website performance, UX, migrations, and ongoing support.

Shopify Migration Agency Shopify is easy to use

30+ specialists in-house

Our team covers Shopify strategy, UX and UI, Development, CRO, Migrations, Integrations, Analytics and tracking, and Internationalization.

Retainer capacity can draw on those disciplines according to the work required, while account context remains within the same team.

Shopify Migration Agency Shopify is easy to use

Long-term relationships across multiple development cycles

Several of our Shopify relationships now span many years and dozens of individual projects: Pepper since 2018, Innermost since 2018, Bang Cookies since 2018, and Honest Baby Clothing since 2020.

These relationships cover multiple stages of each store's development rather than a single launch or project.



Pricing

Shopify maintenance retainer pricing and terms

Retainers start at

$2,000

a month

The final monthly investment depends on the level of capacity required and the complexity of the Shopify environment.

Yearly agreement

$90

per hour

The yearly structure allows us to reserve capacity over a longer period and is priced accordingly.

Month-to-month

$100

per hour

Month-to-month retainers are billed at $100 per hour.

Month-to-month and yearly agreements are available.

Month-to-month agreements can be cancelled with one month's notice. Yearly agreements receive the lower hourly rate.

Unused hours roll over.

Unused monthly hours are carried forward rather than forfeited.

Relevant factors can include:

App and integration stack Shopify Plus or headless architecture Number of markets Number of languages Ongoing campaign requirements Planned development workload Level of reactive support required

Shopify maintenance and support FAQ

How much do Shopify maintenance services cost at craftberry?

Retainers start at $2,000 a month.

Hourly rates are:

  • $90/hour on a yearly agreement

  • $100/hour month-to-month

The overall maintenance plan investment depends on the required capacity and the complexity of the Shopify environment.

Relevant factors include the app and integration stack, Shopify Plus or headless architecture, number of markets and languages, and the balance between planned development and reactive support.

What is the difference between a retainer and hourly Shopify support services?

The main difference is reserved capacity and priority.

Hourly work is scheduled around other studio commitments.

A retainer reserves a dedicated support team for the store and places retainer work ahead of hourly and project queues.

The yearly retainer rate is also lower than the month-to-month hourly rate.

What does monthly Shopify maintenance include?

Monthly Shopify site maintenance can cover technical support, theme development, platform and app updates, performance, analytics, UX, CRO, and integrations. The exact mix is based on the priorities of the Shopify site rather than a fixed Shopify maintenance checklist.

Is the retainer month-to-month?

Both month-to-month and yearly agreements are available.

Month-to-month agreements can be cancelled with one month's notice.

Yearly agreements use the lower hourly rate.

Can you take over a Shopify store built by another agency?

Yes.

Some of our retainer engagements begin with stores developed by another agency, freelancer, or internal team.

We review the theme, app stack, integrations, tracking, and existing customizations before beginning ongoing development.

How quickly do you respond to critical Shopify bugs?

Issues that interrupt the buying journey are prioritized ahead of planned work.

Retainer clients also work with a team that already has context on the store and its technical environment.

We do not publish a guaranteed response-time SLA, but when a major blocker affects the storefront or buying journey, we prioritize it and work to resolve it as quickly as possible.

Do you support Shopify Plus and headless stores?

Yes.

craftberry is a Shopify Premier Partner, and our Shopify expertise includes Shopify Plus, headless commerce, Shopify Markets, subscriptions, custom apps, and ERP/PIM integrations. Glowforge operates on a Shopify Plus and headless architecture developed by craftberry that we continue to support.

Can you provide support during Black Friday and other peak periods?

Yes.

Campaign readiness can become a priority ahead of major trading periods, covering QA, website performance, integrations, and storefront support. craftberry has previously delivered emergency BFCM support for Jordan Belfort's (Wolf of Wall Street) business under a one-day deadline.

How long do retainer relationships usually last?

Some long-term examples from our work include Pepper, Innermost, Bang Cookies, and nomz since 2018, and Honest Baby Clothing since 2020.

When is a Shopify retainer not the right model for me?

There are two common cases.

The first is when the underlying Shopify site requires a larger structural change.

If the theme, architecture, or implementation needs substantial remediation, a rebuild or migration may be a better starting point than allocating monthly hours to incremental fixes.

The second is when the ongoing workload is limited.

A retainer is designed for businesses with a consistent stream of development, optimization, campaign, and technical requirements. For occasional changes, hourly support or a fixed-scope project may be more appropriate.


Ensure your Shopify store is always up and running

Our expert team will handle everything from troubleshooting bugs to executing updates.

Get expert Shopify support

No Strings Attached

NDA

We will get back to you within 24 hours