Shopify CRO Agency

Most Shopify stores convert only a fraction of the demand they pay to acquire.

At the same time, ad costs continue to rise year over year.

Turn demand into measurable revenue through structured Shopify CRO.

CRO for Shopify Plus & Shopify

Dedicated CRO, UX/UI, and development teams

Certified Shopify Plus Partner, 9+ years of experience

Data-led testing and UX optimization

Partner with a Shopify CRO agency to drive revenue from every visitor.

No Strings Attached

NDA

We will get back to you within 24 hours

What's holding your Shopify growth back?

You're investing in traffic, campaigns, and growth, but something in the journey is breaking conversions.

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You're overpaying for growth.

Revenue grows only with ad spend, and profit margins stay tight. Truth is - scaling feels expensive.

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Your decisions feel like guesswork.

You can't predict the outcome, no matter how many new ideas you try.

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Visitors reach your product pages but don't convert.

Shoppers hesitate at the moment of purchase, and you struggle to understand why.

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Your team's busy, but the progress is slow.

Although your team launches updates, conversion doesn't improve. You find yourself investing time and effort without a measurable impact.


Why work with a specialized Shopify CRO agency?

Built for Shopify, not adapted to it

For more than 11 years, we've specialised exclusively in Shopify. Our team leverages deep platform expertise and real data.

Less guesswork, faster progress

At craftberry, we use proven CRO frameworks from our DTC experience and base every decision on data.

Growth without relying on more traffic

We improve how your existing visitors convert and turn small gains into sustainable revenue growth.

Our proven Shopify CRO results across high-growth brands.

Contact us.
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Post-launch optimisation delivering a 21% increase in conversion rate for Enhance Auto, an established automotive brand for smart accessories.

  • CRO
  • UI/UX Design
  • Migration to Shopify Plus
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Continuous CRO strategy delivering an 11% conversion rate improvement for Shelly, a rapidly growing unicorn IoT company.

  • CRO
  • Migration to Shopify Plus
  • UI/UX Design
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Optimisation strategy driving a 15% uplift in conversion rate for Pepper, one of the most recognisable lingerie brands in the USA.

  • CRO
  • Shopify Plus build
Contact us.

How we achieve consistent CRO results on Shopify?

The results above are not random. They come from a structured CRO process built around data, not assumptions.

We fix data before testing.

Think of it like this, if the data is broken, no A/B test experiment could generate accurate results. We audit and fix tracking first, so we ground every decision on reliable data.

We identify and remove conversion friction.

We deeply analyse user behaviour on your store to understand where and why users drop off.

Only after that we start focusing on improving the product discovery, messaging, and key decision points.

We optimise key revenue touchpoints first.

We focus on PDPs, collections, and cart flows, the areas that indeed influence conversion and revenue directly.

We validate everything through testing.

We research every change and test it through A/B experiments. Only tests confirm what works.


What our Shopify CRO аgency аctually does?

Beyond testing, we support execution across areas that many ecommerce brands lack capacity to execute internally.

Core CRO services for Shopify & Shopify Plus.

Our core CRO services for Shopify and Shopify Plus cover the full spectrum of conversion optimization.

To explore the user journey, we combine qualitative insights and session recordings.

Moreover, we address technical performance trough site speed improvements and third-party Shopify apps audit.

We also have a dedicated in-house UX/UI team to create beautiful, conversion-driven experiences.

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Metrics we focus on.

Our team focuses on the metrics that matter most for revenue growth - conversion rate, average order value, revenue per visitor, cart abandonment, and checkout completion.

We tie every experiment directly to these indicators and track performance closely.

The result is a clear, transparent measurement of results.

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Revenue and profit gains without extra ad spend.

We know small improvements in conversion rate can unlock meaningful revenue gains.

And that's why we focus on how existing visitors engage, decide, and purchase to grow your business without higher traffic or increased ad budgets.

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What our clients say

22

Verified reviews

5.0

Average rating

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“They were able to keep us informed and not wondering what was going on.”

Emily Iser
Software Engineering Manager, Glowforge

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“They don't feel like an agency, but rather part of a team that is just as invested in our company's success as we are.”

Michael Silva
VP E-Commerce & DTC Marketing, Honest Baby Clothing

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“They have good communication and timely response.”

George Kuan
Founder, Bang Cookies

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“They were efficient, responsive, and had very reasonable rates.”

Alison Piepmeyer
CMO, Entertainment Venue

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"They were very responsive and quick!"

Mimi Tjia
Operations Manager, DTC Skincare Brand

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“CraftBerry is a team I can rely on.”

Anonymous
Founder & CEO, Nutrition & Supplements E-Commerce


Ready to uncover missed opportunities and boost purchases??

Fill out the form and we will get back to you within 24 hours.

Get in touch with a Shopify Plus expert today.

No Strings Attached

NDA

.We will get back to you within 24 hours

Common Questions Shopify Brands Ask Before Hiring a CRO Agency.

What is a Shopify CRO agency and how is it different from a general CRO agency?

A Shopify ecommerce CRO agency specializes in conversion rate optimization specifically for Shopify and Shopify Plus stores.

Other CRO agencies or general marketing firms lack deep Shopify expertise - understanding themes, checkout constraints, app ecosystems, and platform-specific testing tools.

How much does it cost to work with a Shopify CRO agency?

One-off CRO audit packages are usually structured as fixed-scope engagements, while ongoing Shopify CRO retainers are set up as monthly partnerships.

The exact setup depends on factors like traffic volume, number of storefronts, custom Shopify development requirements, and international or multi-currency complexity.

Because of that, the most accurate way to scope a Shopify CRO engagement is through a short conversation.

Schedule a free CRO consultation to understand whether an audit, a monthly CRO program, or a hybrid model makes the most sense for your store.

How long before I see conversion rate improvements on my Shopify store?

Quick wins often appear within 4-8 weeks.

Statistically robust, compounding improvements typically develop over 3-6 months of structured testing.

Results depend on your traffic volume and baseline performance. Higher traffic enables faster learning cycles.

How much traffic do I need for CRO testing to be effective?

Reliable A/B testing requires adequate traffic, typically 1,000+ monthly conversions.

For smaller stores, agencies focus on qualitative user research, usability testing, and implementing proven strategies rather than heavy experimentation.

Some brands choose to focus on growing traffic through digital marketing first, then, once there’s enough data to test properly, invest in CRO programs.

Do I need a long-term contract with a Shopify CRO agency?

Most agencies work on 3, 6, or 12-month engagements because conversion rate optimization CRO is an iterative, continuous cycle.

That said, any contract should have clear expectations, transparency on what’s delivered, and a fair exit option. The best CRO partnerships are built on trust, results, and accountability.

Will CRO changes affect my SEO or site speed on Shopify?

They can, if handled poorly.

A good Shopify CRO agency protects or improves these metrics by optimizing scripts, limiting unnecessary apps, and using clean custom development where needed.

They track behaviour signals that affect both SEO and user experience, ensuring improvements don’t create new problems.

What results can I expect from CRO on my Shopify store?

There’s no fixed number, but CRO typically focuses on improving how users experience and move through your store.

Depending on your starting point, this can lead to:

  • Better clarity across product pages and navigation

  • Fewer friction points during checkout

  • More confident decision-making for shoppers

  • More reliable data to guide future improvements

Rather than chasing isolated metrics, effective CRO aims to create a smoother, more consistent shopping experience that supports sustainable growth over time.