Enhance
21.01% Increase in Conversion Rate
Migration to Shopify and scalable rebuild for a globally recognised smart automotive brand
Industries: Tech & Electronics
ShopifyStore BuildERP IntegrationCustom Theme Development
Shopify CRO Agency
craftberry is a Shopify conversion rate optimization agency that uncovers where ecommerce brands lose buyers. We validate every improvement through A/B testing on the store’s own traffic before implementation.
Across 11+ years and 800+ Shopify projects, this research-led approach has improved conversion rates for our clients in the D2C industry. Because every test begins with in-depth research and data analysis, we achieve a 50% success rate in A/B tests.
- CRO for Shopify Plus & Shopify
- Dedicated in-house CRO, UX/UI, and development teams
- Shopify Premier Partner with 11+ years of experience
- Every change validated through A/B testing on your own traffic
- Research-led testing, with most concluded tests winning
- Backed by a revenue guarantee
Shopify partner trusted by great clients
Our proven Shopify CRO results across high-growth brands.
Enhance
21.01% Increase in Conversion Rate
Migration to Shopify and scalable rebuild for a globally recognised smart automotive brand
Industries: Tech & Electronics
ShopifyStore BuildERP IntegrationCustom Theme Development
Shelly
500K + Customers Migrated
Transforming an IoT unicorn with a seamless migration from Shopware to Shopify Plus
Industries: Tech & Electronics
MigrationInternationalizationCustom Theme DevelopmentUI/UX Design
Mi Amante
11.1% onversion uplift
How Mi Amante increased conversion by 11.1% with a data-led CRO program
Takomo Golf
16% CR increase
How craftberry launched Takomo’s new Shopify Plus foundation for international growth
Industries: Sports & Outdoor
Shopify PlusInternationalizationStore BuildMigration
Project 1 of 4: Enhance
Our Shopify CRO at a glance
Why our clients choose craftberry for Shopify CRO
Eleven years focused exclusively on Shopify.
We have worked exclusively with Shopify and Shopify Plus since 2015, across 800+ projects. That focus means we have addressed the same conversion points hundreds of times. As a result, we recognise them quickly on a new store.
Research comes first, and the win rates show it.
Roughly 70% of our effort goes into research before we build a test, drawing on analytics, a manual store walkthrough, and customers' own words.
The payoff is reflected in how often our tests win: 75% of concluded tests for Enhance Auto, 80% for Mi Amante, and 73% for Carista, well above the industry norm, where most tests are flat or negative.
One in-house team owns the entire cycle.
The CRO strategist who identifies the problem, the UX designer who creates the variant, the developer who builds it, all work under one roof. At craftberry, we implement winning tests within days, without waiting for an external development agency.
We report the revenue that reaches your business.
A higher conversion rate can still hide flat revenue per visitor, so we track revenue per visitor and profit per visitor alongside it. In Mi Amante's upsell test, this approach revealed a 14% lift in both revenue and profit per visitor, the figures that ultimately appeared in the accounts.
Our CRO guarantee
4x
Our aim: at least four times your investment in added revenue
10%
Guaranteed minimum lift in revenue per visitor
90 days
Measured from your first test
How it works?
We sell CRO based on the outcome it produces. Our aim is to deliver at least four times your investment in added revenue, and we guarantee a minimum lift. If we have not delivered at least a 10% improvement in revenue per visitor 90 days after the first test, as measured in the CRO tools, we continue working at no additional cost until we do. We set the exact target for each client based on your traffic and revenue.
Proven Shopify CRO results
Every result below comes from a controlled A/B test run on the client's own traffic.
Enhance Auto
Read the case studyWe found that trusted-creator YouTube reviews were buried at the bottom of the page, so shoppers made their decision before seeing the proof. We moved the reviews directly below the hero and refreshed the thumbnails to feature the creators' faces. Across their 2026 CRO program, 75% of the tests we have concluded have won.
Automotive
+21.01%
Conversion rate
+21.63%
Revenue / visitor
Mi Amante
Read the case studyThe product-page upsells lacked a clear hierarchy, so shoppers could not easily distinguish between a single item, a bundle, and the better-value tier. We rebuilt the upsell as a single-select quantity ladder with per-unit pricing, struck-through original prices, savings, and "Most Popular" and "Best Value" badges. Overall, 80% of their concluded tests have won.
Beauty
+11%
Conversion rate
+14%
Revenue / visitor
+14%
Profit / visitor
+2%
Avg order value
Shelly
Read the case studyThe device was sold individually, as a 2-pack, and as a 4-pack, but nothing guided shoppers towards the larger quantities. We added a "Most Popular" label to the 2-pack and a "Best Value" label to the 4-pack, without changing the price or layout. Framing changed the purchase decision without changing the price.
Electronics
+11%
Conversion rate
+8%
Revenue / visitor
Moon Nude
Read the case studyWe run a continuous testing program across the cart, product page, and homepage. Eight of the tests we have run for the brand have won so far this year.
Fashion accessories
+14%
Cart conversion
+14%
Homepage conversion
+17%
Homepage rev / visitor
+12%
Product-page conversion
More verified results from our recent CRO work
What our clients say
Real feedback from brands we’ve helped grow, scale, and evolve on Shopify.
“Craftberry has been the nomz Shopify development partner of choice for the last 8 years, from the time it started to its current phase of growth. Really good at UI/UX, CRO, and writing clean code for our websites. Highly recommend for anyone looking for a strong development partner that gets it.”
“Craftberry designed and developed our Shopify website, and we couldn't be happier with the results. They built a site that feels playful with animations yet clean and user-friendly. They also paid close attention to mobile optimisation and key SEO functions. We're really pleased with the final product and have seen noticeable improvements in both results and conversions since launch.”
“They were a high-energy team driven by a focused intention to support the technology side of your business.”
“All of our deliverables were provided on time unless otherwise communicated, and their responses were prompt.”
“What stood out most was their ability to create a strong technical and visual foundation for a Shopify brand.”
“The Craftberry team was very responsive and understood our brand well after the discovery phase.”
Our CRO strategy on Shopify
We usually begin CRO once a store has meaningful post-launch data, roughly 1.5 to 2 months after a launch or migration. Testing before that means testing against noise. Reliable A/B testing generally requires around 1,000 orders per month. Below that threshold, we focus on qualitative research and roll out changes directly instead of splitting traffic.
We fix the data before testing anything.
If tracking is inaccurate, no test can produce a trustworthy result.
Before running a single experiment, we validate analytics and attribution so the numbers behind your decisions are accurate.
We identify where the journey breaks down.
We combine GA4 and Shopify Analytics with manual mobile and desktop walkthroughs to pinpoint where shoppers leave the funnel and what disrupts their customer experience.
We uncover why customers hesitate.
Reviews, support chats, and post-purchase surveys reveal the questions, objections, and product benefits that store pages often miss.
Our AI research tool, Signalveritas, accelerates this process and helps surface higher-quality hypotheses faster.
We prioritise with a scoring framework.
We score every hypothesis based on potential, importance, and ease, so the tests with the greatest upside and lowest effort run first.
This keeps the biggest blockers ahead of smaller refinements.
We build and QA the variant in house.
The CRO expert writes the requirements, our UX designer creates the mockup, our developer implements it, and QA checks it before it goes live.
One team, no external handoffs.
We run each test to significance across real business cycles.
We aim for 95% statistical significance and run each test for at least two full business cycles, because a Monday visitor behaves differently from a Friday visitor. We stop losing tests early and allow winners to compound.
We analyse the results, implement the winners, and learn.
Every outcome, whether a win or a loss, enters a knowledge base that makes the next hypothesis stronger.
We run CRO as an ongoing operation in which each month builds on the last.
Contact usWhat our Shopify CRO service covers
In our experience, CRO covers the entire journey from landing page to checkout, along with the technical foundation underneath it.
Contact usWe focus on the metrics that move revenue:
Conversion rateAverage order valueRevenue per visitorCart abandonmentCheckout completion
Usability audits, session recordings, heatmaps, surveys, and analysis of your GA4 and Shopify data. This is how we identify where revenue leaks and why before changing anything.
Clear option hierarchy, honest value framing, objection handling, and upsell structure. This is where many of our biggest wins come from because it is usually where shoppers stall.
Bundling, quantity ladders, cross-sells, and free-shipping thresholds. In the carts we optimise, the second item from a customer you have already won is often the most cost-efficient revenue in the store.
For large cataloges, we treat the filter system as a primary conversion lever because fewer clicks to the right product can win the sale.
In the stores we audit, app scripts are usually the main culprit. Faster pages improve both conversion and repeat purchase, and we often replace stacked apps with a single custom build to reduce script weight and recurring fees at the same time.
Server-side tracking and a clean GA4 setup, so every test result we report is one you can trust.
Common Questions Shopify Brands Ask Before Hiring a CRO Agency.
We help brands grow through connected strategy, technology, creative, and marketing.
Request a CRO auditWe usually begin with a one-off Shopify CRO audit, then move to a monthly retainer. Our retainers start at around USD 3,500 per month for research and 3 to 5 A/B tests, with development and implementation charged separately.
The exact figure depends on your traffic, the number of storefronts, and the amount of custom development each test requires. We price the work against the return it is expected to generate.
One-off CRO audit packages are usually structured as fixed-scope engagements, while ongoing Shopify CRO retainers are set up as monthly partnerships.
The exact setup depends on factors like traffic volume, number of storefronts, custom Shopify development requirements, and international or multi-currency complexity.
Because of that, the most accurate way to scope a Shopify CRO engagement is through a short conversation.
Schedule a free CRO consultation to understand whether an audit, a monthly CRO program, or a hybrid model makes the most sense for your store.
In most of our programs, quick wins appear within the first month or two, once we have resolved the foundational friction.
Compounding, statistically robust improvement usually develops over three to six months as winning tests build on one another.
Higher-traffic Shopify stores reach reliable results faster.
Yes. We aim to deliver at least four times your investment in added revenue and guarantee a minimum lift.
If we have not delivered at least a 10% improvement in revenue per visitor within 90 days of the first test, as measured in the testing tool, we continue working at no additional cost until we do.
They can if handled poorly. Because our own developers run the tests, we protect page speed and SEO throughout the process, and we treat site-speed work as a core part of CRO.
In many of the Shopify stores we work on, CRO improvements also improve Core Web Vitals.
Ready to uncover missed opportunities and boost purchases?
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Shopify partner trusted by great clients