A Complete Shopify Rebuild for Gezeiten, a Science-Driven Skincare Brand, in Collaboration with HelloVlad Design Studio

Faster Page Load Times

26%

Decrease in Bounce Rate

11%

Gezeiten is a German science-driven skincare brand rooted in chronobiology and marine biotechnology, with formulas developed around the skin’s natural day and night rhythm. The brand needed a digital experience that could communicate this expertise clearly while maintaining its premium, distinctive character.

Client

Hellovlad Design Studio

Brand

Gezeiten

Location

Germany

Technology

Shopify

TL;DR

26% faster page load times and an 11% decrease in bounce rate after the Shopify rebuild

Fully custom development in collaboration with HelloVlad Design Studio, using Dawn only as a lightweight foundation

A clearer way to communicate Gezeiten’s chronobiology and marine biotechnology approach

Improved product discovery, storefront performance and flexibility for future growth

Context

HelloVlad Design Studio approached us to execute a complete Shopify rebuild for its client Gezeiten.

The previous store was slow, visually outdated and overloaded with information. This made it harder for customers to understand the brand’s scientific approach, explore the product range and move confidently towards a purchase.

From our experience working with beauty brands, premium storytelling only works when product education remains clear, structured and fast to access. The goal was therefore to create a lighter and more intuitive storefront that could communicate Gezeiten’s science without overwhelming the customer.

HelloVlad led the creative and functionality direction, while we were responsible for the Shopify architecture, custom development, responsive implementation and performance optimisation.

Gezeiten ampoules seven day skin immunity defense product page on mobile

Gezeiten marine biothechnology page on mobile

Gezeiten face cream day liquid skin product page on mobile

Gezeiten day phase set product page on mobile

Custom Theme Development

We rebuilt the storefront using Shopify’s Dawn theme only as a lightweight technical foundation. Every key section, layout and interaction was then developed custom by our experienced Shopify developers to match HelloVlad’s design and Gezeiten’s specific requirements.

The lighter architecture, optimised assets and more controlled code structure helped reduce unnecessary page weight while preserving the brand’s immersive visual experience.

We also created flexible, merchant-editable Shopify sections, giving the Gezeiten team greater control over future content updates, product launches and campaigns. This way they won’t rely on development support for every change.

As Gezeiten’s Shopify development agency, we delivered a custom storefront that balances visual storytelling, scientific education and technical performance. From our experience with beauty clients, visual storytelling should never come at the cost of speed or clear product discovery. The rebuild gave Gezeiten a faster and more focused ecommerce experience that communicates the brand’s science more clearly while making the path to its products easier to follow.