A Fully Custom Shopify Build in Collaboration with HelloVlad Design Studio for Their Client Doctor Mi - Dermatologist-Founded Skincare Line

DOCTOR MI! is the creation of Dr. Miriam Rehbein - star dermatologist, retinol expert, and advocate for skin health.

Combining medical precision with innovative research, she set out to develop skincare that not only delivers visible results but also empowers people with knowledge and confidence in choosing what’s best for their skin.

The concept was born in Dr. Rehbein’s dermatology practice, inspired by daily conversations with patients and her own experience overcoming severe acne.

This personal connection to skin concerns shaped a brand philosophy rooted in science and empathy.

Doctor Mi is a client of Hellovlad Design Studio, who led the creative direction for the brand’s redesign.

To bring that vision to life, HelloVlad partnered with craftberry as the development team.

Our role was to turn HelloVlad’s creative vision into a seamless, high-performing Shopify storefront designed for scalability and long-term growth.

Before the redesign, the structure and visuals of Doctor Mi’s old store were limited in showcasing the product range and brand story, making it harder for customers to understand which solution was right for them.

The experience also fell short in communicating the scientific expertise behind the formulas.

These challenges drove the need for a fully custom Shopify build.

Our developers focused on precise execution to address the challenges Doctor Mi was facing and to transform the design concept into a fully custom, bilingual Shopify store.

Every detail, in terms of how customers would interact with the brand, was carefully considered.

To make product discovery intuitive, we built interactive galleries that show before-and-after results, supported by clinical statistics and use-case breakdowns.

This way, visitors can immediately understand the purpose and effectiveness of each product without guesswork.

To further guide shoppers, we introduced a skincare quiz that helps customers find the right products tailored to their skin type and concerns.

For retention, we transformed the subscription model into a clear, visual experience, illustrating the benefits of recurring purchases in a way that feels both informative and consistent with the brand’s premium aesthetic.

With its new Shopify storefront, Doctor Mi now has a digital platform that matches the innovation of its skincare line.

Customers can confidently explore the product range, understand the science behind each formula, and choose the right solution for their needs.

The result is a content-rich, trust-building shopping experience designed to support growth and set the foundation for long-term international expansion.