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Home Decor Shopify Agency - Furniture, Interior Brands
With 11+ years of Shopify experience, our in-house team has worked with furniture, flooring, rug and home brands including Carpet Warehouse, Najaf Rugs, ChairPro and Ergomotion.
We help them improve how customers discover products, make decisions and complete purchases, while making the store easier for internal teams to manage.
Advanced filtering by size, colour, material, style and room
Product pages that communicate scale, texture and dimensions
Custom tools for flooring, furniture and made-to-measure products
Performance optimization for image-heavy storefronts
Delivery, sample and fulfilment flows suited to considered purchases
Our work with home, furniture and smart-home brands
800
Completed projects
100
Clients
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Rug retailer
Development
Design
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Flooring retailer
Shopify Plus Build
Design
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Ergonomic furniture
Design and build
Migration to Shopify
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Smart home
Migration
Shopify Plus Build
UI/UX Rehaul
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Ergonomic furniture
Design and build
ERP integration
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Shopify Premier Agency for Home & Interior Brands
With 11+ years of Shopify experience, we help home and decor brands turn complex catalogues into faster, easier-to-shop and higher-converting stores.
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Shopify Premier Partner
Experience with home and decor ecommerce
Results backed by real projects
Shopify services for home and decor brands
Our designers, developers, strategists and CRO specialists work together as one in-house team. We look beyond the storefront alone: the goal is a Shopify store that supports the customer journey, the catalogue and the operational requirements behind the business.
Custom Shopify development
We develop custom Shopify and Shopify Plus themes for visual, catalogue-heavy brands. Each store is built around the requirements of the business rather than forcing the catalogue into a generic theme structure.
UX and ecommerce design
We design navigation, collection pages, product pages and buying flows around the way customers compare and choose home products.
That can mean clearer dimensions, material information, room imagery, comparison tools, swatches and delivery expectations, the details that reduce uncertainty before the buy.
Shopify migrations
We migrate stores from WooCommerce, Magento, BigCommerce, custom platforms and other ecommerce systems.
We handle product data, customer accounts, historical orders, metafields, redirects and integrations, and we plan and test the migration before launch to reduce downtime and protect existing SEO value.
Conversion rate optimization
We don't guess at conversion, we test against your own store's data, because what lifts one home store sinks another. Not every test wins, and the discipline is killing the losers fast.
Depending on the store that runs across product discovery, collection filtering, product-page content, mobile usability, cart behaviour and checkout friction, prioritised by real opportunity, not a generic best-practice list.
International Shopify stores
We help home and decor brands sell across multiple countries, currencies and languages through Shopify Markets, regional storefronts and the right internationalization setup.
The approach depends on how the business handles inventory, pricing, fulfilment, content and local market requirements.
Integrations and custom applications
We connect Shopify with ERP, PIM, fulfilment, inventory, customer service, loyalty and other business systems.
When an existing app cannot support the workflow, we build a custom Shopify application or feature instead of piling on tools the store does not need.
Client story
A verified review from a furniture brand we build and scale on Shopify.
"Their flexibility and ease of communication were impressive."
Joao Saraiva
Digital Project Manager, Ergomotion
Verified review · Clutch
Read the review on Clutch/)
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At, craftberry we have been building Shopify stores since 2015, led by founder and former developer Preslav Nikov.
Our team combines strategy, design and development to build stores that look strong and perform for the business.
What converts on home decor stores based on our experience
Home decor sells on considered, visual decisions. Here is where we focus to turn browsers into buyers.
Filtering is the conversion engine
On a large catalogue, shoppers hunt. We build native Shopify collection filters with SEO-friendly URLs, so the right product sits one or two clicks away. Then we cut the redundant filters that slow the decision.
Speed sells
Big imagery is what slows a home store. We audit the app stack, strip render-blocking scripts, and move heavy catalogues off headless back to native Shopify Plus.
Carpet Warehouse: 55% faster LCPDesign for the decision
Buyers judge colour, scale and material on a screen. We design the product page around that call, with rich visuals, clear size guidance, and a buy box that keeps reviews and shipping in view. On Najaf Rugs, turning founder craftsmanship into product-page storytelling raised order value.
Najaf Rugs: +8% AOVOrder value is engineered at the cart
The second item in a cart you already won is the cheapest revenue in the store. We add matching sets, care-kit and warranty attachments, and free-shipping threshold bars where they fit the range.
Why our home and decor clients choose Shopify Plus
Shopify Plus can be a strong fit for you if you are an established home and interior busines and need more flexibility, international capabilities and operational control.
What can Shopify Plus benefit you
Shopify Plus provides the foundation. Our role is to adapt it to the specific needs of your home decor ecommerce.
For home and decor brands we work with, we use Shopify Plus to support:
- Large and variant-heavy product catalogues
- Custom collection and product-page functionality
- Multiple markets, languages and currencies
- Complex integrations and operational workflows
- Higher levels of storefront customization
- Ongoing conversion and performance optimization
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A considered Shopify technology stack we work with for home decor brands
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Loyalty and customer retention
Home and furniture categories often have longer repurchase cycles than beauty, food or other frequently purchased products.
A loyalty strategy therefore needs to reflect the real customer lifecycle. This may mean focusing on referrals, future rooms, complementary products, valuable VIP benefits or longer-term relationships rather than frequent purchase rewards.
Where suitable, we use LoyaltyLion to implement that strategy.
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Visual reviews and customer content
For products such as rugs, furniture and decor, customer photography can help buyers understand how an item looks outside a studio environment.
When appropriate, we integrate a visual review solution such as Judge.me and place customer content at the points where it supports the buying decision.
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Centralized customer support
Considered purchases often generate detailed questions about sizing, suitability, delivery and product specifications.
A platform such as Gorgias can bring email, live chat and order information into one place, helping customer service teams respond with the right context.
We configure the platform around the support workflow rather than treating the integration as a standalone installation.
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Complex catalog migrations
Matrixify helps us manage and validate large volumes of Shopify data, including products, variants, metafields, customers and historical orders.
We use structured Shopify migration processes to identify missing or incorrectly mapped data before the new store goes live.
How we approach your Shopify project
Every engagement is adapted to the business, but our work generally follows three stages.
Discovery and research
We begin by understanding the business, catalogue, customers, operations and current ecommerce performance
For a home and decor store, this may include:
- Product categories and variants
- Customer search and filtering behavior
- Product information and visual content
- Delivery and fulfilment requirements
- International markets
- Current platform limitations
- Integrations and internal workflows
- Analytics and conversion data
We also review competitors and the wider category to understand established customer expectations without simply copying other stores.
Strategy and scope
We define the main opportunities, technical requirements and priorities for the project.
Together, we agree on the scope, deliverables, KPIs and timeline.
Recommendations are tied to the needs of the business, whether the priority is migration, improved product discovery, performance, international growth or conversion.
This stage gives the team a clear foundation before design and development begin.
Design, development and launch
Our designers and developers work closely throughout the project, with regular reviews and testing.
We validate the experience across devices, test key storefront functionality and prepare the store for launch. For migrations, this includes redirect planning, data validation and a structured cutover process.
After launch, we can continue supporting the store through optimization, feature development and technical maintenance.
Custom Shopify builds
Custom Shopify projects from €12,000
Every project is scoped around your catalogue, design, functionality and technical requirements, so you pay for what your store actually needs.
Request a quoteWhat our clients say
28
Verified reviews
4.8
Average rating
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“They were able to keep us informed and not wondering what was going on.”
Emily Iser
Software Engineering Manager, Glowforge
“They don't feel like an agency, but rather part of a team that is just as invested in our company's success as we are.”
Michael Silva
VP E-Commerce & DTC Marketing, Honest Baby Clothing
“They have good communication and timely response.”
George Kuan
Founder, Bang Cookies
“They were efficient, responsive, and had very reasonable rates.”
Alison Piepmeyer
CMO, Entertainment Venue
"They were very responsive and quick!"
Mimi Tjia
Operations Manager, DTC Skincare Brand
“CraftBerry is a team I can rely on.”
Anonymous
Founder & CEO, Nutrition & Supplements E-Commerce
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