Global eCommerce Statistics: Latest Data for 2025/2026

The global ecommerce is rapidly transforming, solidifying its market dominance and contributing to global ecommerce revenue.

According to eMarketer forecasts, the global e-commerce sales are expected to reach $6.86 trillion by the end of 2025, demonstrating an 8.3% year-over-year growth and accounting for more than 20% of total global retail.

This large-scale shift in consumer behavior is driving ecommerce sales toward omnichannel integration and AI-powered personalization that enhances the experience of online shoppers, while brick-and-mortar stores are transforming with digital experiences and hybrid models like click-and-collect.

Given this dynamic market context, the objective of this article is to provide a strategic, data-driven analysis of the key e-commerce indicators of 2025 and 2026, offering readers clear insights into the major trends shaping the future structure of the global retail landscape.

The rapid growth and ongoing evolution of mobile commerce sales in the ecommerce industry are highlighted by the following key indicators:

• It is expected that by 2040, the share of online purchases will rise to 95%, while physical stores will account for 5%

• Global online sales are forecasted to reach $6.42 trillion by the end of 2025 and are projected to hit $7.89 trillion by 2028

• Global ecommerce sales are projected to have risen 8.3% by the end of 2025, while in-store sales are forecast to grow
  only 3%

• Revenue in the global ecommerce market is projected to reach $1.17 trillion by the end of 2025

• In 2026, the European online retail market is forecast to generate $805 billion in earnings

• Approximately 2.8 billion people globally made at least one online purchase this year

• Around 27% of people worldwide now shop online

• The average revenue per user (ARPU) is expected to amount to $3.95K

• There are more than 31 million eCommerce websites and online stores on the internet

• Around 30% of eCommerce websites in the US use Shopify with 24% from regular Shopify stores and 6% from Shopify Plus stores

• Shopify accounts for 30% of the top 1 million websites in the world

• Gen Z shoppers primarily use Instagram (53%) and TikTok (41%), whereas Millennials prefer Instagram (52%) and Facebook (49%).

61% of B2B buyers now choose a buying journey that doesn’t involve a sales representative.

This shift is reshaping how companies build their digital commerce strategies and helps explain why more than 90% of B2B organizations have moved to virtual sales models since the start of the decade.

Global ecommerce sales have shown consistent year-over-year growth throughout the past decade, and this is especially evident in the B2B ecommerce statistics:

• B2B ecommerce market expected to be valued at USD $36 trillion by 2026, growing at a 14.5% CAGR

• Since 2020, over 90% of B2B companies have transitioned to virtual sales models, driven by enhanced process efficiencies and advanced management software. But South Korea (13%) and Japan (15%) remain exceptions, with a higher preference for face-to-face business meetings despite the global shift to digital selling

• The number of decision-makers willing to invest $10 million or more in e-commerce transactions has increased by 83%

• B2B digital sales have grown from 13% in 2013 to 80% in 2025, marking a 67% increase over 12 years

• 75% of buyers are ready to change suppliers for a more seamless and user-friendly online buying experience

• 73% of B2B buyers are members of Generation Z, who prefer to make online purchases and expect digitally rich buying experiences, largely because they view online transactions as more efficient than other forms of commerce

• The proportion of B2B companies’ e-commerce revenue and revenue from other digital channels has grown and is projected to increase from 32% in 2020 to 56% by 2025
  in the US.

Despite the specific characteristics of the B2B sector, ecommerce business statistics show that global e-commerce sales continue to demonstrate steady growth, enabling B2B companies to remain competitive in a rapidly evolving digital landscape and adapt to shifts in online shopping behavior.

Today, three out of four B2B buyers are ready to switch to a supplier with a more convenient and efficient online experience, while nearly half of industry leaders see AI adoption as a strategic way to improve business results.

Understanding the top e-commerce markets by country is essential for B2B and B2D companies looking to expand their digital sales channels.

From mobile-driven markets in Asia to mature, card-dominated economies in Europe and North America, e-commerce penetration and payment preferences vary widely.

By analyzing these trends, businesses can uncover growth opportunities, optimize their online sales strategies, and deliver tailored, seamless shopping experiences that meet the expectations of their clients.

Top Markets By Country:

Worldwide ecommerce statistics demonstrate that:

• E-commerce penetration across the leading markets spans from 11.7% to 47%, showing huge variation between emerging and mature markets

• The Chinese market is expected to control 50% of global online shopping by the end of 2025, reaching an impressive $3.2 trillion. The U.S. holds second place with a $1.8 trillion market. Other major players include the UK ($0.7 trillion), Japan ($0.5 trillion), and Germany ($0.4 trillion)

• The United States demonstrates large-scale e-commerce with a relatively low share of total retail (15.8%) but very high absolute sales

• Mobile commerce, expected to account for over 70% of global online retail by 2025, drives higher conversion rates and fewer failed transactions. In the U.S., it is projected to reach $900 billion, nearly half of all e-commerce revenue

• Online shopping now reaches 2.77 billion people - 33% of the world's population.

Understanding these regional differences, as highlighted by ecommerce worldwide statistics, is crucial for B2B and B2D companies seeking to optimize their digital strategies, tailor the online shopping experience for clients, and capitalize on growth opportunities in both established and emerging e-commerce markets.

E-commerce growth is reshaping retail sales and the way businesses and consumers interact in the market. It is projected that by 2040, online purchases will account for 95% of all retail transactions, while physical stores will represent just 5%.

The ecommerce growth statistics illustrate how these trends continue to accelerate the market:

• Global online sales are expected to reach $6.42 trillion by the end of 2025 and are projected to hit $7.89 trillion by 2028

• The e-commerce market in the U.S. is projected to grow at a CAGR of 16.4% from 2024 to 2030

• Global ecommerce sales are expected to have risen 8.3% by the end of 2025, while in-store sales are forecast to grow
  only 3%

• Revenue in the global ecommerce market is projected to reach $1.17 trillion by the end of 2025

• The highest growth in ecommerce sales sources (from 14.4% to 23%) is projected in 2025 in Southeast Asia and
  Latin America

• E-commerce’s share of total retail sales is forecasted at 21.1% in 2026, growing to 22.5% by 2028

• China, the United States, and Western Europe lead global
  e-commerce, with combined sales exceeding $5.17 trillion
  in 2025

• Annual growth of the e-commerce market ranges from 5.9% in 2022 to 9.6% in 2023, gradually stabilizing at 6.9% by 2028, reflecting sustained expansion and increasing market maturity

• The highest growth occurs in 2023 (+9.6%), likely driven by post-pandemic recovery and accelerated digital adoption

• In 2024, more than 75% of internet users shopped online.
  By 2028, 50% of the global population 14 and older will be online shoppers.

E-commerce is set to play a leading role in retail sales worldwide, with online transactions projected to account for a significant share by 2028.

B2B and B2D companies can capitalize on this trend by refining digital strategies, scaling their platforms, and improving the online customer experience to drive growth and maintain competitiveness.

Shopify has grown from a simple e-commerce builder into a leading commerce platform, supporting millions of merchants worldwide. Today, it stands as one of the largest and most influential players in global digital commerce.

Financial analysts rank Shopify as the 4 largest eCommerce marketplace in the world, with an estimated 10% market share, while in the United States, it dominates the digital commerce landscape, commanding approximately 30% of the eCommerce platform in the U.S. market.

The following Shopify statistics highlight the platform's scale, growth, and its impact on merchants and global online shoppers alike:

• Shopify powers over 6.58 million stores across more than 175 countries and serves over 875 million unique online shoppers

• As of Q3 2025, it reported $2.84 billion in quarterly revenue, reflecting a 32% year-on-year increase, and processed $292 billion in GMV in 2024

• Approximately $1.1 trillion in total sales has been generated by merchants on Shopify

• The typical yearly earnings of an average Shopify store amount to around $67,000

• Shopify accounts for 30% of the top 1 million websites in
  the world

• About 1 in 6 internet users worldwide shopped at a Shopify merchant’s online store in 2024.

The ecommerce shopping statistics from Shopify users on Black Friday–Cyber Monday (BFCM) weekend 2025 are impressive:

• Shopify merchants achieved $14.6 billion in sales over the weekend, up 27% year-over-year (24% in constant currency)

• Over 81 million customers worldwide purchased from Shopify-powered brands between early Friday in New Zealand and late Monday in California

• Peak sales occurred at 12:01pm EST on Black Friday, reaching a record $5.1 million per minute

• Shopify merchants generated $14.6 billion in global sales, up 27% from 2024 (24% in constant currency)

• Over 81 million customers worldwide purchased from Shopify-powered brands

• More than 15,800 entrepreneurs made their first sale on Shopify

• Over 94,900 merchants recorded their highest-selling day ever

• The top product categories were Cosmetics, Clothing Tops & Pants, Activewear, and Fitness & Nutrition

• The average cart value reached $114.70 ($112.29 in constant currency)

• The leading countries by sales were the US, UK, Australia, Germany, and Canada

• The cities generating the highest sales included Los Angeles, New York, London, San Francisco, and Miami

• Peak sales per minute reached $5.1 million at 12:01 PM EST on Black Friday

• Cross-border orders accounted for 16% of total global orders

• Sales via Shop Pay increased 39% year-over-year

• 32% of orders were placed using Shop Pay

• Over 136 million packages were tracked globally on the Shop App

Shopify continues to show strong growth and significant potential, driving retail e-commerce sales worldwide.

With millions of merchants, innovative features like Shop Pay, and expanding global reach, the platform enables businesses to grow, deliver exceptional customer experiences, and stay competitive in the fast-changing digital commerce landscape.

Optimizing websites for mobile devices is a top priority when launching a site for any online business. Convenience and accessibility have become fundamental aspects of the modern shopping experience.

Estimates indicate that by the end of 2025, revenue from mobile commerce in the U.S. will reach approximately $2.5 trillion. It is projected that by 2030, this revenue will double, accounting for 63% of total retail e-commerce.

• Mobile commerce is projected to account for approximately 59% of all online retail sales in 2025, reaching roughly $4  trillion

• Around 1.65 billion consumers globally shopped through mobile devices in 2024, representing roughly 30% of internet users

• In the U.S., mobile commerce is expected to reach $900 billion in 2025, accounting for nearly half of total ecommerce sales

• More than 85% of online transactions are conducted on mobile devices in Asia, with WeChat Pay and Alipay at the forefront

• In the U.S. and Canada, 33% and 41% of fraud losses respectively are driven by mobile or digital wallet transactions

• Digital wallets have seen rapid growth, climbing from 22% to 65% in e‑commerce and from 3% to 45% in in-store transactions

• Digital payments reached 66% in 2024, up from 34% in 2014. By 2030, they are expected to rise to 79% of all e-commerce transactions

• Global consumers now spend more than 41.9 billion hours on shopping apps, and in the United States, roughly 76% of adults make online purchases via smartphone

The steady rise of mobile transactions - from 19% of global ecommerce in 2014 to 57% in 2024 - clearly shows that smartphones have become a central part of the consumer journey.

For online businesses, investing in mobile-optimized websites, seamless app experiences, and streamlined mobile checkout flows is essential to remain competitive and improve profitability.

Companies that adapt effectively to the mobile landscape gain a significant advantage in both growth and revenue.

More than two-thirds of the global population now uses social media platforms and social media sites each month, forming a true supermajority that outnumbers non-users by more than two to one.

As of early October 2025, there were 5.66 billion user identities online, making social commerce a natural and highly effective channel for expanding brand reach.

Ecommerce sales statistics show the growing impact of social commerce on consumer behavior and retail revenue:

• Social commerce retail revenue is projected to approach $80 billion by 2025 in the US

• Sales driven through social networks are projected to account for more than 17% of total online sales in 2025

• The number of social commerce buyers in the United States has grown from 96 million in 2023 to approximately 104 million and is expected to continue rising. By 2028, the total number of online shoppers in the US is projected to reach 323 million

• 82% consumers use social media e for product discovery and research and even more - 90% - rely on these platforms to stay updated on trends and cultural moments

• Gen Z shoppers primarily use Instagram (53%) and TikTok (41%), whereas Millennials prefer Instagram (52%) and Facebook (49%) in the UK

• Approximately 43% of Gen Z social media users begin their online product searches on TikTok. By 2026, the number of TikTok buyers in the US is projected to reach 39.5 million

• TikTok Shop contributed to a 26% growth in U.S. social commerce sales in 2024, and 78% of online consumers prefer using short-form videos to learn about new products

• 76% of brands indicate that sponsored digital ads involving creators are their most effective form of advertising, with creator collaborations outperforming traditional advertising methods.

The continued rise of social media platforms is driving e-commerce, with platforms becoming central to how consumers discover and buy products.

E-commerce leverages AI to enhance customer experiences with personalized recommendations, automate customer service via chatbots, and optimize operations such as inventory management and dynamic pricing in online stores.

The AI e-commerce market worldwide reached a valuation of $8.65 billion in 2025 and it's expected to hit $22.60 billion by 2032.

Current trends of Shopify show:

• Today 51% of ecommerce businesses are already using AI to deliver smoother, more personalized shopping experiences

• Generative AI alone could add between $240 billion and $390 billion in annual value to retailers while also reducing costs

• AI-driven product recommendations are expected to boost ecommerce sales by 59%

• AI-powered e-commerce tools are projected to generate around $16.9 billion in market value by 2030

• Operational costs for e-commerce businesses are projected to decrease significantly by 2030 due to AI adoption

• Using AI bots that recommend products and answer pre-purchase questions can boost online store conversion rates by up to 15%

• AI in retail increases cash flow by optimizing payables and receivables based on data, freeing up to 30% of working capital

• 43% of global shoppers are excited to use generative AI, signaling strong interest in AI-powered service

• 93% of ecommerce businesses see AI agents as a competitive advantage

• In 2025, 34% of US shoppers relied on AI-generated product recommendations when making online purchases

• Shopping decisions become 47% faster with the help of AI

• 87% of online shoppers would rather have a support model that blends human empathy with AI efficiency

The adoption of AI in e-commerce is rapidly accelerating, with more than 529.8 million users projected by 2027.

Consumers and online shoppers are increasingly engaging with AI technologies - nearly 30% now ask AI and chatbots a wider variety of questions than before, reflecting growing comfort and trust.

In conclusion, the e-commerce sector has shown steady growth in recent years, from a commercial, economic, and consumer behavior perspective. Global ecommerce statistics highlight these trends, showing how the market continues to expand and evolve.

To remain successful, businesses need to adapt to rapidly changing market dynamics by leveraging omnichannel sales, implementing AI, strengthening their presence on social media, and experimenting with new methods and approaches.

1. Worldwide Retail Ecommerce Forecast 2025

2. Physical Retail Sales Growth vs. Retail Ecommerce Sales Growth Worldwide, 2016-2027 (% change)

3. https://www.statista.com/outlook/emo/ecommerce/worldwide?srsltid=AfmBOoqN8rQwbupORA5JF943EyDojZW3PeALEn1X5B9seE8sL0WJVOBP

4. Online shopping cart abandonment rate worldwide between 2006 to 2025

5. eCommerce Web Usage Distribution

6. 2024 eCommerce Size & Sales Forecast

7. The Future of Sales: How CSOs Can Transform Sales by 2030

8. Share of business-to-business (B2B) organizations' revenue coming from digital channels in the United States in selected years from 2021 to 2025

9. E-commerce market (2024-2030)

10. Mobile commerce revenue and share of total retail e-commerce worldwide from 2017 to 2028

11. E‑commerce Platform Statistics 2025: Mobile, AI & Market Growth Unveiled

12. A decade of payment evolution: What do you need to know?

13. Global social media Statistics

14. US retail social commerce will reach nearly $80 billion by 2025

15. Social commerce as percentage of total e-commerce worldwide from 2018 to 2029

16. Number of social commerce buyers in the United States from 2023 to 2028