With each and every day, UI/UX design is evolving and is combining creativity with intuitive, fricitonless experiences.
The future of ecommerce design is exciting, with emerging technologies and design trends transforming the way we shop online.
Shopping online becomes more easy and enjoyable than ever and designs are becoming accessible for everyone.
In this article, we will dive deep in key aspects and practical examples of UI/UX design trends in 2025.
UI UX Ecommerce Design Trends for 2025
Augmented Reality in Online Shopping
Augmented Reality gives an almost real look of your product to customers. You can use AR to create virtual try-ons, 3D product views, and interactive product demonstrations.
This trending feature allows you to create virtual try-ons, 3D product views, and interactive product demonstrations only with your phone, tablet, or laptop.
When shopping online, our main concern is buying a product that does not look appealing on us, our furniture, etc.
For example in beauty, buying a foundation, hair dye or lipstick may be hard without trying on your face.
There are a lot of e-commerce industries where you can use AR.
It shows the instant real result of your product that customers can see when shopping in a physical store.
There are Shopify apps that integrate with your store and allow you to give a closer look at your product to your customer.
source: Kivisense
Voice User Interfaces (VUI) in E-commerce
Voice user interfaces are becoming increasingly popular in 2025 as they allow customers with disabilities and those who may not be tech-savvy to easily interact with your store.
Voice commands are also usable if customers are in other activities such as driving, cooking, or exercising.
Voice user interface allows your customers to search for products, check prices, and add items to their cart without manually navigating the store.
With some interfaces, customers can even describe what features the product should have and they receive personalized product recommendations without typing a specific keyword.
AI-generated product and lifestyle images
source: Pebblely
Product and lifestyle images are crucial when presenting your product. They must be bright and high-quality, and to resonate with your target audience.
However, professionally shooting images is expensive and time-consuming, and sometimes creating photos with artificial intelligence-powered tools brings great results.
source: Spectrum
Hyperreal Photography
Hyperreal photos are vivid, highly detailed, and polished. When they catch your attention you start doubting if they are even real.
In the last few years, they have gained popularity in fashion, cosmetics, tech industries, and more.
Brands often use them for aesthetics, as photos in lookbooks, and some of the last product photos, but generally, most brands use a clear product photo in the first place.
Micro-interactions
Micro-interactions are subtle design elements that nudge users to interact with your store.
They provide shortcuts, give immediate feedback to your customers, and give them a better understanding of what is happening in your online store.
These can be hover animations, support icons, loading indicators, a product added to cart message, and more.
In 2025, UX/UI design is walking towards the same purpose - create websites that are relevant, easy- to navigate and understand.
Micro-interactions although a tiny detail, make a huge impact, when used correctly.
Personalized User Experiences
Nowadays, we are all constantly searching for products tailored to our preferences - diet, skin type, lifestyle, etc.
When we are choosing food in a restaurant, we ask the waiter to recommend cheese that goes well with wine.
In your online store, you can do that by displaying relevant product recommendations, content, and offers based on your customers' preferences, behavior, and demographics.
By understanding what your customer needs, you can create a relevant experience in your store and solve their problems with your product.
craftberry leveraged Shopify Product Recommendations API to display relevant recommendations in the same size on Pepper's cart.
Want to personalize your Shopify store but don't know where to start? Check our custom theme development service.
Recommendations Quiz
Brands of all kinds of industries in e-commerce use quizzes to help their customers identify which product they need.
Quizes are a good way to save your customer time and give them helpful guidance on what tailored recommendation they would need - just as the recommendations you get from consultants in physical stores.
It is a win-win situation, thus you can also leverage the data insights you receive from the quiz answers.
Our team developed this recommendations quiz for Innermost, which helps you find the right supplement from their store.
Testing & adding new functionalities
Just like creating visually appealing designs, providing value and delivering information in an easily understood way is a crucial part of boosting purchases on your online store.
Today, technologies evolve, new trends take all over the internet and you can leverage user behavior data and test what is working and what isn't.
Constantly growing and implementing tailored strategies in your store's design will get you closer to your target audience.
Optimize your checkout experience, add a custom results section on your product page, and implement a life chat with frequent questions, there is plenty of room for new trends and features that will boost your sales & conversions.
craftberry works with Pepper to utilize CRO best practices and help their customers make more confident purchases.
Sustainable and Eco-Friendly Design
As we are getting more conscious about the environmental challenges that occur, sustainability in design is getting popular.
And this is not only about emphasizing the brand's eco-friendliness through design, it is about creating designs that do not require too much energy to be displayed.
There are numerous sustainable practices from using eco-friendly color pallets to using the space of a pace efficiently to reduce scrolling.
Minimalist design, although widely preferred these days, is also eco-friendly, because it requires less data transfer and quicker loading times.
Minimalist Design
Last few years, minimalism has taken all over every aspect of life - fashion, makeup, food, interior, and e-commerce design.
Camel, ivory, and black are the go-to brand colors for many merchants in the fashion and beauty industry.
You can also notice how designers pair these clean colors with compressed serif fonts.
Most brands are focusing on huge product photos and ample white space, which give you the feeling the storefront has plenty of space and is not crowded - the same when entering a spacious, well-ordered physical store.
Not only it looks clean and beautiful, but this design style is also versatile and classic - this is not a trend that will pass in the next years.
Conclusion: The Fuure of UI/UX Design
The integration of minimalistic design, personalization, hyperreal photography, voice interfaces, augmented reality, and many more are bringing about a new era of digital craftsmanship.
UI/UX designers focus on creating intuitive and immersive experiences.
In today's time of rapid technological changes, keeping up with emerging trends and understanding user preferences is essential for developing digital experiences that stand the test of time.
FAQ about UI/UX Design
What are UI/UX best practices?
UI/UX best practices are the rules, guidelines, and techniques designers use to create digital experiences that are easy to use and user-friendly.
These cover everything from layout to navigation, visual hierarchy, accessibility, and overall usability.
Why are UI/UX best practices important?
Following UI/UX best practices is key because they allow designers to create products and interfaces that meet user needs, increase user satisfaction, and achieve business goals.
By following these practices designs are intuitive, efficient, and user positive.
How should UX designers stay up to date with the latest trends and technologies?
UX designers stay up to date with the latest trends, immersive technologies, and design tools by being part of the design community.
This means attending workshops, conferences, and webinars and consuming industry content like design blogs, podcasts, and online courses.
What’s the future of UI/UX Design in 2025?
2025 will be an exciting time for UI/UX design, with trends focused on creativity, innovation, and user experience.
UX designers will need to adapt to these trends and ensure their designs are good-looking, functional, and forward-thinking to meet the evolving user needs and expectations.
Will UX be in demand in 2025?
Yes, UX will be in high demand in 2025 across many industries.
The growing focus on user experience in digital products means the need for UX designers will remain strong and UX design will be a key and valuable field in the future.
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With a decade of of e-commerce experience, Preslav, CEO of Craftberry, produces informative content. His writing focuses on practical insights and strategies in the e - commerce, aimed at helping professionals and businesses in the industry.
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