5 Best Shopify Loyalty and Reward Apps

E-commerce has grown significantly in recent years, with global sales expected to exceed $6.86 trillion by 2025.

Whether you run a large enterprise or a startup, a loyalty program is now essential for your e-commerce business.

Here's why: People still love shopping, but they now have more options than ever.

Relying solely on good prices and discounts isn’t enough to make your customers choose your product over and over again.

That's where engaging loyalty program points and rewards come in.

With over 400 Shopify loyalty apps available, we’ve curated a list of the 10 most powerful options

Let’s dive in!

Loyalty programs boost brand loyalty by creating a sense of belonging and appreciation among your customers.

These factors differentiate you from competitors and make customers feel like a part of your brand, resulting in consistent, happy, and returning customers.

A Shopify loyalty program rewards customers for their repeat purchases, referrals, or feedback.

Focusing on customer retention is one of the best things you can do for your business, and it's one of the main purposes loyalty programs serve.

Offering rewards encourages your customers to keep choosing your business over your competitors simply because you give them more value with their orders.

With a strong program, your customers will prioritize your brand, improving retention and reducing churn.

Loyalty programs increase the purchase frequency and the duration of your customer relationship.

When offering rewards, freebies, discounts, etc., you encourage your customers to spend more and buy more often for a longer time.

Moreover, they are a powerful tool to cross-sell and upsell your products and to generate referrals and word-of-mouth from your loyal customers.

Tracking your customers' purchases will help you gain valuable insights into their buying patterns.

When creating marketing campaigns or launching and adding new products, you have a clearer vision and can make an informed decision.

Ensure the app seamlessly integrates with your Shopify store and preferably your marketing tools.

If you need help with a custom Shopify theme integration, reach out to us for a free consultation.

Look for apps that allow you to tailor the loyalty program to match your brand's identity.

From customizable fonts and colors to multilanguage options for international selling - the more customizable your app - the better.

Different apps have different reward systems.

Make sure to dive deep into them or connect with a team member if you're unsure which features you need to set up your loyalty program.

Make sure to choose an app with an intuitive interface especially if you are just starting with loyalty programs.

The apps in our list feature an easy-to-use dashboard.

Leverage analytics and reporting by making sure your apps provide valuable insights into customer behavior.

It's a good idea to start with a free or more basic tier plan or make sure the plan aligns with your budget. Gradually, you can switch to more advanced plans.

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The Yotpo Loyalty Rewards platform helps businesses engage and retain customers worldwide.

Renowned for its robust customization options, scalable solutions, and exceptional customer service, Yotpo is a top choice for many e-commerce brands.

Yotpo provides extensive customization features, allowing you to adjust colors, icons, text, and layout to match your brand seamlessly.

The platform's no-code Page Builder makes it easy to create and modify loyalty programs without technical expertise.

• Advanced Points & Rewards program

• Referral program

• VIP Tiers

• Detailed customer insights

• Tier-based programs

• Flexible reward structures (points, products, store credit, discounts)

• Campaign scheduling

Yotpo offers various pricing tiers tailored to different business needs.

These include flexible plans that scale with your brand’s growth.

Detailed pricing information is available on Yotpo’s pricing page.

Yotpo Loyalty Rewards integrates seamlessly with numerous Shopify apps and other tools such as Klaviyo, Mailchimp, HubSpot, and Google Ads, enhancing your marketing and customer engagement efforts.

Yotpo has received numerous positive reviews, with users praising its customization capabilities and responsive customer support.

The platform is well-regarded for its user-friendly interface and robust features.

Yotpo offers 24/7 support through various channels, including email and live chat, ensuring that you receive prompt assistance whenever needed.

This continuous support helps maintain the smooth operation of your loyalty programs.

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Growave is a retention platform that helps e-commerce businesses increase customer engagement and repeat purchases through an all-in-one suite of loyalty & rewards, reviews, wishlists, referrals, and Instagram UGC.

Known for its versatility, cost-effective bundles, and strong Shopify integration, Growave is a popular choice for brands looking to manage multiple customer engagement tools from a single dashboard.

Growave offers flexible customization options that allow you to tailor the loyalty experience to your brand identity.

You can customize colors, fonts, labels, icons, and widget placement to ensure consistency with your storefront.

Growave’s no-code setup makes it easy to launch and manage loyalty programs without development skills.

• Points-based loyalty programs

• Rewards for purchases, sign-ups, birthdays, and social actions

• Referral programs with customizable incentives

• VIP tiers and tier-based rewards

• Product reviews with photo uploads

• Wishlists, Gift registry and back-in-stock notifications

• Flexible reward options (discounts, free products, store credit)

• Automated reward emails and notifications

• Analytics and customer insights

Growave offers pricing plans designed to suit businesses of different sizes.

Full pricing details are available on Growave’s official pricing page.

Growave integrates seamlessly with Shopify and works well alongside popular marketing and automation tools such as Klaviyo, Omnisend, Mailchimp, Shopify Flow, Pagefly, Postscript, Recharge, TikTok Shop, Google Analytics and much more.

These integrations help you synchronize loyalty data with email marketing, customer segmentation, and retention campaigns.

Growave receives positive feedback from Shopify merchants, particularly for its value-for-money approach and wide range of features in a single app.

Users often highlight the clean interface, ease of setup, and the convenience of managing loyalty, reviews, and wishlists together.

Growave provides customer support through live chat and email, with a reputation for fast response times and helpful onboarding assistance.

Their support team assists with setup, customization, and troubleshooting, helping merchants run loyalty programs smoothly.

Explore More – If you want to get inspired by stores that use Growave.

Loloyal is an easy-to-use loyalty and referral program that boosts sales and drives traffic to your store.

Highly customizable and seamlessly integrated with various tools, it provides complete control over points and rewards.

With Loloyal’s advanced features, you can easily customize colors, icons, and text descriptions on the rewards panel.

The app also supports multi-language translations and custom languages.

• Multi-lingual support

• Points & Rewards system

• Referral program

• VIP Tiers

Loloyal offers four pricing plans: Free, Starter, Growth, and Plus.

You can select a plan based on the features you need and your average monthly orders.

The Plus Plan is perfect if you serve a large customer base and require unlimited orders.

Additionally, you can take advantage of Loloyal's Early Bird discounts of up to 50% off on all paid plans.

Loloyal has nearly 1,000 reviews on the Shopify App Store, with an overall rating of 4.9.

Users describe it as cost-effective and praise its easy-to-manage features and helpful customer support.

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Loloyal provides 24/7 customer service. You can reach Loloyal’s dedicated support team through email and live chat or visit their help center for help with any queries or issues at any time.

With the BON Loyalty Rewards Referrals app, you can attract a global loyal customer base. Users appreciate BON for its extensive customization options, affordability, and responsive customer support.

The app offers unlimited customization options to align with your branding.

You can easily adjust the color, banner image, icon, and text of your widget, loyalty page, and built-in emails using an intuitive theme editor.

• Multi-lingual support

• Powerful Points & Rewards program

• Anti-cheat referral program

• POS support

• Easy customization for widgets, loyalty page

BON offers four pricing plans: Free, Basic, Advanced, and Professional, each catering to different business needs.

When billed annually, you can receive up to a 20% discount on the monthly price. For detailed comparisons, visit BON’s pricing page.

BON seamlessly integrates with several Shopify apps, including Klaviyo, Judge.me, LAI, Fera, PageFly, and OneMobile.

BON has over 1,500 reviews with an overall rating of 4.9 out of 5. Users praise the quick and helpful customer support and the app's customizable features.

BON offers 24/7 assistance through multiple channels, including direct contact via email at help@bonloyalty.com, ensuring prompt support whenever you need it.

ReferralCandy has been helping Shopify and Shopify Plus merchants attract customers, boost sales, and expand since 2010.

The app has received praise from brands in diverse industries, including fashion, nutrition, athleisure, electronics, and baby products.

Notable clients of ReferralCandy include Colgate, Steve Madden, and Stanley.

ReferralCandy features various out-of-the-box templates that you can easily customize, such as enrollment emails, reminder emails, sign-up pages, and other advocate portal pages.

• Invite customers at checkout via popups and emails

• ReferralCandy gives every customer a unique referral link.

• Run multiple referral programs

• Integrate with other marketing apps

• Integrate with subscription payment apps

• Prevent fraudulent transactions

ReferralCandy offers three pricing plans - Premium, Plus, and Enterprise plan.

When billed yearly, you get 20% off on the Premium and Plus plans

For the enterprise plan - you can book a demo and ask for a quote.

With both the Premium and Plus plan you get integrations with Klaviyo ID, Google Ads ID, Google Analytics ID Facebook Pixel ID, and more.

Contact their consultant to explore the custom integration options.

ReferralCandy boasts over 2,000 reviews on the Shopify App Store, with an impressive 4.9/5 rating.

Users love the app’s ability to manage custom referral campaigns and fast performance. The customer support is quick and helpful.

ReferralCandy’s five-star customer success team is friendly, and quick to get you results, and is available via email and chat.

A well-implemented loyalty program can increase your customer retention rates, encourage repeat purchases, and improve customer engagement.

Choose the right Shopify loyalty app and establish a program that rewards loyal customers.

Need assistance with setting up your loyalty program or have an idea for a reward system but can't find a pre-made on?

Our team has already developed custom loyalty programs and we would be happy to help you.

The apps we analyzed in this article are great tools for tracking customer behavior and building a close relationship with your shoppers.

This is an effective way to elevate your sales because your customers feel valued and close to your brand.

This increases the likelihood they will return in to add items to their cart.

Through referral programs, you can reward customers who invite family or friends to your store.

Some loyalty apps even offer bonuses and cash rewards for referrals, motivating your existing customers to spread the word about your store.

Some apps have a system for identifying brand advocates and you can encourage them to become brand ambassadors.

This way, they will spread the word about your brand across social media.

Customer loyalty is the ongoing positive relationship between your customers and your business.

It drives repeat purchases and encourages customers to choose your brand over competitors with similar products and benefits.

Customers are loyal because they associate your brand with positive experiences.

Implementing loyalty programs and rewards serves as a customer retention tool, aimed at keeping and engaging your existing customers.

This encourages them to buy more or shop more frequently.

The best loyalty and rewards programs are enjoyable, simple to understand, and provide a clear path to earning rewards.

1. Identify what goals you want to achieve with the loyalty program.
   
   

2. Determine how to reward customers for their loyalty e.g.: discounts, freebies, exclusive access, and cash-on rewards. Contact our team to set up a custom rewards program such as social media follow rewards.
   
   

3. Choose the right loyalty app from our list and set up the program.

1. Install the loyalty app & follow the app's installation instructions to integrate it with your Shopify store.
   
   

2. Customize & Configure the loyalty program.
   
   Change color, fonts, symbols, etc. to create a consistent brand design.
   
   Configure the goals and objectives, rewards, point systems, and customer tiers.
   
   

3. Test & Launch the loyalty program. Ensure all features work as expected.
   
   Test the loyalty app from different devices and browsers to make sure you don't miss anything.
   
   Once you complete testing, launch your loyalty program and promote it through your website, email campaigns, and social media.