Who uses Shopify - Check out the Biggest Brands on Shopify

Shopify isn't just for small businesses.

Some of the world's biggest fashion houses, celebrity beauty empires, and legacy giants run their direct-to-consumer sales on the same ecommerce platform that powers Canada's small businesses at the corner store.

Brands from Gymshark and SKIMS to Heinz, Red Bull, and Netflix are among those who uses Shopify for their website, across fashion, beauty, CPG, and entertainment.

In this guide, you'll see who uses Shopify across fashion, beauty, food, entertainment, and DTC, why they picked the platform, and the operational lessons their stores reveal for your own online business.

Big brands on Shopify aren't there by accident. They migrated, evaluated, and committed after running the numbers on performance, cost, and speed to launch.

If you're asking who uses Shopify Plus, start here: most of these brands run on the enterprise tier built for high-volume traffic and global ecommerce operations.

Enterprise customers ranging from Christian Dior properties and Staples Canada to fast-growth DTC names all rely on the same Shopify ecosystem.

Here's why it works:

• Scale under load.

Shopify Plus supports high-volume traffic during product launches and handles billions in transactions reliably, including:

1. Sudden traffic spikes during drops

2. Flash sales

3. High-volume campaigns.

• One backend, many storefronts.

Shopify Plus enables multi-store management for global brands and allows for seamless international expansion and multi-currency selling.

You can run UK brands, US storefronts, and APAC Shopify sites from a single admin.

• Automation and AI.

Shopify Plus offers advanced automation and AI-driven personalization. AI tools on Shopify facilitate personalized product recommendations, and Shopify enables automated retention flows through email and SMS integration.

Dynamic Behavior-Based Pricing adjusts promotional offers based on user behavior in real time.

• Integrations that fit your stack.

Shopify Plus allows for seamless integration with ERP and POS systems, including Aptos Retail and most major CRM systems.

That matters when you're connecting physical retail locations with your online store.

• A checkout you can actually customize.

Shopify Plus provides a highly extensible checkout experience, so you can build the conversion logic your category needs without forking the platform.

• Speed to launch.

Big stores don't have 9 months to rebuild. Heinz launched its DTC site on Shopify in just three weeks. That's the kind of speed legacy platforms cannot match.

If you're building or rebuilding your store, our Shopify Design Agency team ships these capabilities into a refined digital environment that converts.

Fashion was the early home of DTC, and it still produces some of the most recognised brands on Shopify today.

See our breakdown of the top Shopify clothing stores for category-specific examples.

Gymshark sells gymwear, leggings, t-shirts, and gear to a global fitness customer base. Gymshark generates over $500 million in annual revenue, and Shopify Plus is the engine behind it.

Brands like Gymshark migrated to Shopify Plus after performance issues. Gymshark migrated from Magento to Shopify Plus in 2017 after Black Friday outages exposed the limits of their legacy stack.

The brand migrate decision wasn't optional, it was survival.

Lesson:

Fix your platform before it costs you a launch.

Shopify Plus's infrastructure handles Black Friday-level traffic without throttling, so your store performs when it matters most.

The Los Angeles-based retailer built one of the most influencer-driven fashion brands online.

Fashion Nova surpassed 100 million orders on Shopify, and Fashion Nova hit 100 million orders on Shopify in 2025, an ecommerce history milestone for a brand under a decade old.

Their playbook combines influencer marketing, fast drops, and aggressive social marketing campaigns. The Shopify backend absorbs the demand without breaking.

Lesson:

Build your backend for campaign peaks, not average days. Shopify absorbs demand spikes from influencer drops so your store stays live when traffic multiplies overnight.

Kim Kardashian's shapewear and lifestyle products brand pushes premium positioning on Shopify Plus. SKIMS has a revenue of $275 million and a $3.2 billion valuation.

Product drops bring high demand and traffic spikes that Shopify Plus handles cleanly.

Lesson:

Protect your drop revenue with infrastructure that scales instantly. Shopify Plus handles sudden traffic surges without queuing customers out of the funnel.

Khloé Kardashian's denim and clothing line uses Shopify Plus to support extended sizing and inclusive marketing.

The store leans on brand storytelling and premium visuals to justify higher AOVs in a competitive category.

Lesson:

Use Shopify's PDP flexibility to make your product page do the selling. Extended sizing, inclusive imagery, and clear variant structure all reduce drop-off before the add-to-cart.

Victoria Beckham Beauty and the broader fashion line use Shopify to deliver a luxury in-store experience online.

The site favors editorial layouts, slower scrolls, and product-led storytelling over discounting.

Lesson:

Invest in a custom Shopify theme that matches your brand's price point. Editorial layouts, controlled whitespace, and fast load times signal premium before the customer reads a word.

Kith built a streetwear empire on drops, collaborations, and tight community signals.

The Shopify store handles the surges that come with capsule releases of graphic tees, sneakers, and limited merchandise.

Lesson:

Use Shopify's drop mechanics and inventory controls to engineer scarcity. Queue pages, countdown timers, and access-gated launches keep demand ahead of supply.

Oh Polly is a UK fashion brand selling occasion wear and accessories.

They use Shopify Plus to manage international markets, multi-currency selling, and a heavy influencer pipeline on Instagram and TikTok.

Lesson:

International expansion starts with currency and shipping clarity. Shopify Plus makes both straightforward, so you can enter new markets without rebuilding your store from scratch.

Rebecca Minkoff is a handbag and accessories brand with a sharp focus on omnichannel customer experience.

The brand pairs physical stores with a Shopify-powered ecommerce store.

Lesson:

Omnichannel works when your CRM systems and your store talk to each other. Shopify Plus native integrations make that connection reliable, so your customer data stays consistent across every channel.

The top brands on Shopify in beauty rely on the platform to handle launches that move 200,000 visitors at a time without flinching.

Kylie Cosmetics has a brand value of $1.2 billion. Brands like Kylie Cosmetics experienced 200,000 visitors during a launch.

Kylie Cosmetics attracted over 200,000 visitors during its 2016 launch, and Shopify Plus carried the load.

Lesson:

Test your store under simulated launch load before you go live. Shopify Plus is built for spikes, but your integrations, apps, and third-party scripts need to be ready too.

Rihanna's Fenty Beauty uses Shopify to sell beauty products direct-to-consumers across a wide shade range. The store frames inclusivity as a product fact, not a slogan.

Lesson:

Let your product page carry the brand message. Shopify's flexible PDP structure lets you lead with shade range, imagery, and proof without sacrificing conversion flow.

ColourPop sells cruelty-free, affordable beauty products with a heavy emphasis on direct-to-consumer sales. The Shopify site supports near-constant new launches and collabs.

Lesson:

Set up your Shopify store to launch new products in hours, not weeks. Streamlined product templates and automated collection rules cut the time between idea and live page.

Huda Beauty grew from a blog into a global beauty empire on Shopify Plus.

The brand uses advanced integrations and high-frequency content to fuel repeat purchases.

Lesson:

Connect your content and your store so every article, video, and post drives directly to a product page. Shopify's integrations with blog and social platforms make that flow straightforward to build.

Glossier built a cult community before scaling. The Shopify experience reflects that, with editorial photography, soft conversion paths, and a clear product hierarchy.

Lesson:

Design your Shopify store around trust signals, not conversion pressure.

Clear navigation, honest photography, and a simple checkout path do more for community-led brands than aggressive pop-ups.

Legacy giants moved to Shopify when DTC became a survival strategy, not an experiment.

Heinz launched its DTC site on Shopify in just three weeks during the pandemic when retail shelves emptied.

The Heinz to Home store lets the brand sell directly to households without waiting for grocery distribution.

Lesson:

Speed to launch beats perfection. Shopify's ability to compress build time turns weeks into a competitive edge.

Red Bull uses Shopify to sell branded merchandise, including t-shirts, lifestyle products, and event gear, direct to fans.

The site supports high volume campaigns tied to events, sponsorships, and product launches.

Lesson:

When your brand is the product, your store is the merchandise extension. Make it match the visual identity.

Lindt sells premium chocolate direct-to-consumer through Shopify, supporting seasonal flash sales and gifting flows across international markets.

The store balances editorial visuals with operational reliability.

Lesson:

Prepare your Shopify store for seasonal peaks well in advance. Shopify Plus handles the traffic, but your gifting flows, inventory logic, and shipping rules need to be configured before demand arrives.

The content-to-commerce flywheel runs on Shopify for some of the most recognizable names in entertainment.

Netflix sells limited merchandise tied to its biggest shows through a Shopify-powered store.

Show-specific drops create urgency and drive repeat visits from an audience that already has emotional investment in the product.

Lesson:

Structure your Shopify store around drops, not a static catalog. Limited availability and show-specific timing turn passive fans into active buyers.

Taylor Swift uses Shopify to run her merch operations across tours and album cycles.

The store handles high-volume traffic around announcements and tour dates without breaking.

Lesson:

Run your merch store on infrastructure that doesn't flinch under announcement-day traffic. Shopify Plus absorbs the load so your revenue window stays open for the full spike, not just the first few minutes.

Hasbro uses Shopify for select branded merchandise lines and collector drops. The platform lets a legacy toy company run modern DTC flows without overhauling its enterprise stack.

Lesson:

Integrate Shopify into your existing enterprise stack rather than replacing it.

Shopify's API-first architecture connects to your ERP, POS, and fulfilment systems without a full platform rebuild.

Some of the most-watched ecommerce stores of the last decade were built on Shopify from day one.

Allbirds reached $270 million in annual revenue, selling shoes made from natural materials.

Allbirds reached a $1.4 billion valuation within two years of launch, a market value built on environmentally conscious sourcing framed as a product spec, not a marketing line.

Lesson:

Use your Shopify store to make your brand values tangible at every touchpoint. Product descriptions, material sourcing details, and packaging copy all reinforce the mission that justifies the price point.

Bombas sells high-quality socks with a one-for-one donation model. Their Shopify store supports retention mechanics, subscription flows, and clean repeat purchase paths.

Lesson:

Set up Shopify's subscription and loyalty tools early. Retention is cheaper than acquisition, and automated flows keep customers returning without manual intervention.

Beardbrand built a grooming brand on Shopify with content-led acquisition and a sharp focus on a specific customer base. Their site reads like a publication, not a catalog.

Lesson:

Build your Shopify blog and content hub as the top of your funnel. Organic traffic from content compounds over time and converts warmer than paid.

Dr. Squatch sells natural soaps and grooming products direct-to-consumer on Shopify.

The brand pairs viral video marketing with subscription flows and loyalty mechanics that drive annual sales growth year after year.

Lesson:

Pair your subscription model with a strong post-purchase experience. Shopify's order management and email integration keep subscribers engaged between deliveries and reduce churn before it starts.

Look past the categories, and the patterns are clear. The big brands on Shopify share a small number of operational moves.

• Strong visual identity.

Premium visuals and consistent design carry the brand across every touchpoint, from Shopify websites to packaging.

• DTC pricing power.

Direct sales let them keep the margin that wholesale would take.

• Community before scale.

Loyalty programs, drops, and brand storytelling build the audience that scale relies on.

• Drops and scarcity.

Limited edition merchandise and flash sales drive the urgency that the platform can support.

• Omnichannel discipline.

Physical retail locations and online store experiences feed each other, backed by CRM systems and POS integrations.

• Engagement mechanics.

Gamified loyalty programs provide exclusive access to top shoppers. Interactive shopping experiences use AR and shoppable videos to enhance user engagement.

• Mission or point of view.

Cruelty-free, sustainability-driven, inclusive, premium. The position is sharp, not generic.

Enterprise brands on Shopify Plus use AI-driven personalization to enhance customer engagement. The mechanics get more sophisticated as you scale internationally, but the principles stay the same.

You don't need a billion-dollar valuation to use the same playbook. Start with the moves that move revenue.

Most brands who uses Shopify websites at scale started with the same fundamentals:

• Audit your performance.

If your store crashes under load, you're losing money before the campaign even starts. JB Hi-Fi moved to Shopify Plus after a Black Friday outage in 2019. Don't wait for your own outage.

• Rebuild the PDP for clarity.

Cut friction, add proof, and lead with the buyer's question, not your headline.

• Set up retention flows.

Set up email and SMS automation before you scale paid acquisition. Shopify Flow handles the logic so your retention runs without manual input.

See our Shopify Flow automation guide.

• Optimize the checkout.

Shopify Plus's extensible checkout is one of the highest-ROI projects you can run. See Shopify conversion rate optimisation tips from senior Shopify experts.

• Plan to scale internationally.

Multi-currency, language, and shipping should be designed in, not bolted on later. The numbers behind global growth opportunities are in our global ecommerce statistics breakdown.

• Avoid the common failures.

Most stores don't fail because of bad products. They fail because of bad structure. See Why Shopify Stores Fail.

If you want a partner to run this work end-to-end, that's what craftberry does. We build and optimize Shopify and Shopify Plus stores for brands that need their site to perform like the ones above.

Anyone who uses Shopify platform at an enterprise scale knows the answer: yes.

Shopify Plus handles billions in transactions reliably and supports high volume traffic during product launches. Iconic brands like Kylie Cosmetics, Gymshark, and Fashion Nova run their global ecommerce operations on it.

If you're seeing sudden traffic spikes during drops or flash sales, Shopify Plus is built for that load profile, and Shopify Plus supports seamless international expansion for brands moving into new regions.

If you're ready to operate at that level, craftberry can build the infrastructure to get you there.

The heaviest categories on Shopify are:

• Fashion

• Beauty

• CPG

• Food & beverage

• Electronics

• Entertainment

Brands from Gymshark and SKIMS to Heinz, Red Bull, and Netflix all sell online through Shopify or Shopify Plus.

Even global retailers like Sephora and legacy giants like Hasbro now run pieces of their business on the Shopify ecosystem.

Headless commerce decouples the storefront from the backend. You build a fully custom front-end while Shopify handles checkout, inventory, and orders.

Brands use it when they need a refined digital environment that goes beyond standard themes.

Allbirds, Victoria Beckham, and several luxury and lifestyle brands have used headless setups on Shopify Plus to deliver custom experiences without giving up the platform's commerce backbone.

If a custom front-end is the right move for your store, talk to craftberry about headless Shopify builds.