Being in the food and beverage industry is about more than just great products, it’s about strategy, marketing, and understanding your customer.
This article looks at the best Shopify food and beverage stores and how brands are using trends like sustainability, transparency, and social commerce to engage and convert their audience.
Best Food and Beverage Shopify Stores - Examples to Get You Inspired
In this section, we will review the food and drink Shopify stores list based on each store's design, marketing, philosophy, and more.
Boxed Water is Better
Storytelling
Boxed Water Is Better excels in understanding and connecting with their audience.
Boxed Water effectively engages their target market and fosters a loyal customer base by consistently emphasizing the commitment to the environment through their branding and product offerings.
Design focused on sustainability
Boxed Water’s Shopify store is beautiful and intentional. High-resolution photos and product videos showcase their products in a pretty and informative way.
Subscription Program
Boxed Water has a “Subscribe & Save” option for their eco-friendly shoppers. When a customer adds a product to their cart, a clear CTA pops up to subscribe and save.
Marketing
Boxed Water Is Better gets their audience. By talking about the environment through their branding and products, Boxed Water is speaking to their target market and building a loyal customer.
Chamberlain Coffee
Founded by Emma Chamberlain, the brand has gained popularity over the last 3 years. The brand started selling coffee beans first but expanded to matcha & tea, instant coffee drinks, and more.
People love the brand products for their delicate and rich taste, made from quality ingredients.
Vibrant, youthful aesthetic
Although not communicated loudly, the beverage store sells fair-trade, sustainable coffee. The fonts & color palette give an earthy feeling.
Besides that, the brand features high-resolution product videos and photos, which showcase the product's quality and beautiful packaging.
Coffee shipping every month
Chamberlain Coffee features a completely customizable subscription program that allows you to swap your products or skip any time without canceling.
If you want to set up a fully custom subscription program for your brand learn more.
Waterdrop
Waterdrоp sells cubes that help you drink more water and turn it into a tasty and refreshing mocktail. They're practical because of their size, you can take them everywhere and dissolve them in your water.
Moreover, they're calorie-free and taste nice without sugary content.
Clean and minimalistic design
In their store design, Waterdrop rely mainly on colorful products and lifestyle images. The website sections feature black, white, and green.
Subscriptions & Incentives
Waterdrop has a subscription option that saves you 20% on every purchase. They also send a gift for each purchase above $60 and ship for free orders above $49.
Find your favorite quiz
Waterdrop have a quick quiz that lets you define your flavor preferences and well-being purposes. Based on them, they recommend products at the end of the quiz.
Huel
Huel produces quick and nutritious meals, snacks, and drinks. Their main focus is to provide food that is easy to consume, affordable, and packed with all the nutrients needed to support your body.
Their products are made to last long which helps reduce food waste and make them sustainable.
Have an idea for a custom product page? Take a look at our custom theme development services.
Design
On Huel's online store, we are looking at a very minimalistic user-friendly design. All from their product information to their benefits, is presented understandably, making their food perfect for anyone looking to live better, easily.
Referral Program & Discounts
Huel have a cool page dedicated to referrals and discounts. Students, health, and military workers can benefit from a 10% discount. If you refer a friend, you both get £10 off.
Read how to set up your own rewards and referrals with a Shopify app.
Quiz
On Huel's website, shoppers can find a quick quiz to help them find their best match. After taking the quiz recommendations pop up and by clicking on some of them you get redirected to their product page.
Marketing strategy
Simply put, Huel constantly conducts research and test their marketing approach to captivate their audience. They provide educational and informative content, and leverage user-generated content and referral programs to get closer to their audience.
Kin Euphorics
Kin Euphorics sell mood-boosting, non-alcoholic drinks to elevate your mental state and overall well-being. Their products are made with adaptogens, nootropics, and botanicals to calm, focus, and balance mood, a sophisticated alternative to traditional drinks.
Fairy Visual Appearance
Kin Euphorics Shopify store has a clean, modern, and natural-colored design. High-quality visuals and organized product info take you through the shopping process smoothly.
Personalized Experience
Kin Euphorics enhance their online shopping experience with a quiz that helps customers find the perfect product for their mood and lifestyle. This interactive tool recommends products for them, so they can choose the one that’s right for them.
A health-conscious community
Kin Euphorics shares user-generated content, testimonials, and wellness tips on social media
They build community and collaborate with influencers.
Subscription Program
Kin Euphorics have a flexible subscription program that sends their products at a discounted rate.
You can choose your products and frequency and have their mood-boosting drinks delivered to your door. Subscription also allows you to easily change the product, so you can adjust your orders as needed.
Bang Cookies
Bang Cookies has the cookie market cornered with gourmet cookies that are as indulgent as they are memorable.
Bang Cookies is all about thick, chewy, and made with premium ingredients.
If you want to treat yourself to a little luxurious treat, Bang Cookies is the brand to go to.
Product-centered business
Quality is key at Bang Cookies. All natural, organic ingredients including non-GMO flour, grass-fed butter, and pure cane sugar. Their baked goods are made with love so every bite is rich and full of flavor.
Bold Design
The Bang Cookies website is as good as the cookies. Bright and with mouthwatering product images that’ll make you want to grab a cookie (or two).
The website design is fun and earthy-toned, like a farmer's market.
Cart designed for conversions
Our favorite thing in this Shopify store is the cart.
The cart features an interesting feature- a dynamic progress bar that shows you what reward you'll get if you add more products to the cart.
If you'd like to gift someone cookies, you can send them a fully personalized greeting cart. When you click on the "greeting card button" a custom module shows up and allows you to leave a message.
Feeling inspired? craftberry developed the BangCookies Shopify Plus store, and we’d love to help elevate your store too.
Milk Bar
Milk Bar is a bakery chain that’s super famous for their nostalgic desserts. They’re known for their cakes, pies, and cookies and they blend classic flavors with modern twists so you get a one-of-a-kind experience.
Storefront
Milk Bar’s Shopify store is playful and fun. The site has a bright design with bold colors and fun graphics that show you the fun and whimsy when you buy their desserts.
The product page puts reviews, product info, and bundling options above the fold so you can get all the important stuff right away.
Milk Bar’s Shopify store is playful and fun. The site has a bright design with bold colors and fun graphics that show you the fun and whimsy when you buy their desserts.
The product page puts reviews, product info, and bundling options above the fold so you can get all the important stuff right away.
Brand values
Milk Bar’s marketing is all about storytelling. They use their brand and founder Christina Tosi’s personality to connect with their audience.
Through social media, email, and influencer collaborations they promote their products and share the brand’s story and values.
They often highlight limited edition products, seasonal offerings, and special events to create excitement and urgency.
Magic Spoon
Magic Spoon’s Shopify store is bright and fun and matches their brand’s playful and nostalgic vibe. The site has funny animations and retro graphics and the product pages are clean and easy to navigate with all the nutrition info front and center.
Discounts on subscription orders
Magic Spoon has a flexible subscription program so their cereal lovers can stay stocked. Subscribers can choose their flavors and set the delivery to every 2, 4, or 8 weeks and receive a 25% discount on every order.
Social Media
Magic Spoon uses social media to connect with their audience, posting user-generated content, customer testimonials, and creative brand stories that show off their products.
Popular Food and Drink Categories for Your Shopify Store
According to Statista’s recent data, the following are the most bought food and drink products online by U.S. consumers.
1. Bottled water - flavors, nutrients, and sustainability
Who doesn’t drink water? Nobody probably.
Water is no surprise the #1 most purchased item online in our stats.
You’re probably already aware of the benefits of staying hydrated so we won’t repeat that.
What’s important is how brands offer their customers different options, from flavored waters to waters with vitamins and electrolytes.
And sustainability is a growing focus, with merchants now selling water in biodegradable bottles or boxed water.
2. Coffee and tea beverage stores - a hot category with endless options
Coffee is still a favorite for many, so it’s the #2 most purchased item in 2024 in our food and drinks stat.
The coffee market is versatile and features so many options.
Hot or cold, black or with dairy or plant-based milk, and in countless flavors, coffee suits everyone.
Brands are offering many options, from premium beans and convenient capsules to ready-to-drink bottled and canned coffee.
3. Soft drink stores - refreshing with a healthy twist
Mocktails have been on the rise over the past two years and you can’t ignore it. These non-alcoholic beverages in many flavors are getting popular.
By stocking drinks with vitamins, minerals, probiotics, and electrolytes you can cater to the health-conscious base of shoppers.
Whether in bottles, cans, or dissolvable sachets, you need to focus on beautiful, fresh packaging that mirrors the quality and appeal of the ingredients inside.
Juices, bubble tea, iced tea, and smoothies are also in this category, keeping your product range varied.
4. Packaged snacks and food stores - growing market opportunities
In today’s fast-paced world, more people are eating their food on the go or at their desks than ever before.
Packaged food that’s healthy and convenient is the go-to solution for those who are always on the move but still want to be healthy.
By offering products that fit popular diets like vegan, keto, paleo, raw, or Mediterranean you can target a specific audience in your niche.
Snacks & Candy - food for the soul
Even health-conscious shoppers love a treat every now and then. Whether it’s a bag of chocolates or freshly baked goods, focus on unique flavors, textures, and branding to offer sweet treats that satisfy every shopper’s cravings.
5. Breakfast cereal - a worldwide breakfast staple
The breakfast cereal market is expected to grow to USD 187.3 billion by 2032.
Originally a digestive aid, this food has become a daily habit for millions. By offering fiber-rich and unprocessed options you can cater to health-conscious consumers and also to those who love comfort and tradition.
Food & Beverage Stores Trends and Insights
Eco-Friendly Packaging
Sustainability is big in the industry and eco-friendly packaging is leading the way. Consumers are prioritizing products that align with their values and brands are selling food with biodegradable, recyclable, and reusable packaging solutions.
Learn how Shopify contributes to sustainable living.
Transparency and Emotional Connection with Customer
In an age where consumers want to know more about the products they buy, transparency is key to building trust.
Brands that are clear and honest with their labeling and share the story behind their products will create a stronger emotional connection with their audience.
By sharing information about sourcing, production, and ethical practices companies can build loyalty and storytelling allows them to connect with their customer on a deeper level.
Social Commerce and Influencer Marketing
Social commerce and influencer marketing are changing the way food and beverage brands reach new customers.
By using social media companies engage directly with their target audience and turn followers into buyers.
Influencers with their authentic voices and loyal followings endorse food products in a way that feels real and relevant.
This drives sales and increases brand awareness and credibility, especially with younger consumers who are active on social media.
Summary How to Build a Food & Beverage Ecommerce Store
As we’ve seen the most successful Shopify food and drinks stores are using current trends like sustainability, transparency, and innovative marketing to engage and retain their customers.
By using these and staying on top of what customers value most your brand can compete and win in the ever-changing e-commerce industry.
Read more: The best Shopify product page examples
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With a decade of of e-commerce experience, Preslav, CEO of Craftberry, produces informative content. His writing focuses on practical insights and strategies in the e - commerce, aimed at helping professionals and businesses in the industry.
Read all from PreslavLet us take your business further than it has ever been.
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