The 12 Best Shopify Product Page Examples

Did you know Shopify sellers generated over $319 billion in global economic impact in March 2020?

Every day more ecommerce businesses are joining Shopify and converting more customers.

They’re optimizing their stores and focusing on the most important pages— product pages.

Find out why the product page is the backbone of your Shopify store and see one of the best Shopify product page examples for 2024.

Your product page is your digital shopfront and often the first impression your potential customer have of your brand.

It’s where conversions happen, trust is built and sales magic unfolds.

Here are our top 10 for product page:

• Cross-selling

• Benefits, illustrated with icons.

• High quality mages from different angles

• Features and product options

• Product Availability

• Shipping information

• Before/after photos

• Subscriptions

• Loyalty points & rewards

A Shopify product page is key to your customer’s buying decision.

It’s where your customer learns about your product’s features, benefits and pricing.

Think of it as the digital version of touching or trying a product in a physical store—it must be fast, easy and convenient.

Showcasing your product page shows off your product at its best and reveals many strategic ways to promote your product.

Get inspired by these 12 Shopify Product page examples for your store.

Master & Dynamic are known for their high-end audio devices and focus on craftsmanship and premium materials.

Their product page reflects this with a clean and visually appealing design that showcases the quality.

Here’s what we love about Master & Dynamic's product page:

• High-res images show the product from different angles.
  

• Anchor links allow visitors to jump to sections like Features and Tech Spec.
  

• Multiple images include close-ups of key details and lifestyle shots.
  

• Icons highlight key product points.
  

• A big button to add to cart.
  

• A carousel of related products and accessories to cross-sell.
  

• Descriptions focus on benefits not features.

Figs are famous for their stylish yet practical scrubs and comfortable high-quality healthcare apparel.

Their product page uses customer ratings and social proof to build trust and credibility.

Figs' Shopify product page:

• Customer reviews and ratings for social proof.

• Many colours and sizes including a custom embroidery option to suit most ecommerce businesses needs.

• A big cross-sell section to encourage potential customers to wear the product with something else from Figs' store and complete their uniform.

• Clean design in white, perfectly catered to the healthcare industry workers.

Hiya are famous for their yummy, healthy, sugar-free probiotics and multivitamins for kids.

Their product page is bright and playful, loved by kids - the end-users.

Hiya’s product page:

• Product features are compared to competitors through visual illustrations so parents can see why Hiya is the better choice.

• Simple subscription program.

• Product perks are shown, and the brand knows their end-user (e.g. sticker pack to decorate).

• Product videos with real customer testimonials.

• FAQ section is descriptive and relatable.

Studio Neat make simple products to make everyday life easier. Their bestsellers are pens and high-quality notebooks.

They target an audience that loves clean, minimal and simple and their design reflects that.

Luxy Hair is all about the beauty of the hair. Their assortment includes hair extensions, hair care products, and accessories.

Their online shop is a resource, with info from hair specialists and the option to consult with a stylist.

Luxy Hair’s product page:

• Product page has high-res images to show features and benefits.

• Images are clear and well lit so you can see every detail.

• Product page has options for hair length and colour swatches so you can try different options without leaving the page.

• Luxy has reviews and user generated content on the product page.

Leesa make handmade mattresses to improve sleep, with a focus on design and conscious manufacturing.

Holstee is about a mindful lifestyle with products to slow down fast paced living and include practices like gratitude, affirmations and manifestation for all genders and ages.

Leesa’s product page:

• Benefits of the product, what it can do.

• Bundle and save.

• History of product development and sustainability.

• Sticky add-to-cart button that stays on screen.

Dr. Squatch’s product page:

• Humour and storytelling to engage customers.

• Fun and lighthearted product copy to make products more appealing.

• Icons to show product features (e.g. aroma and grit level) so customers can virtually "touch and feel" the product.

• Q&A and reviews section.

• Bundle and save option.

• Subscription program.

Outdoor Voices is about casual, versatile and stylish clothing. They promote a fun and approachable "Doing Things" philosophy.

Famous for quality materials and minimal design, they celebrate movement and inclusivity.

Outdoor Voices’ product page:

• A rich section of lifestyle images showing garments in different settings and on different people for social proof and user generated content.

• High-res product images.

• Clean features section to show product up close.

• Q&A section where users can ask questions and get answers from the brand team.

Kettle & Fire make high-quality, slow-simmered bone broths and soups from organic ingredients.

Their products are nutritious, paleo-friendly, and free from artificial additives for people looking for ready-to-eat, nutrient-dense meals.

Founded by Kim Kardashian and Emma Grede, SKIMS specializes in inclusive, body-positive shapewear, loungewear, and underwear.

The brand has a wide range of sizes and skin tones so there’s a comfortable and flattering option for every body.

SKIMS is famous for their innovative designs and high-quality materials to promote confidence and inclusivity in fashion.

Here's what we love about SKIMS's product page:

• Review widget for customer feedback.

• Prominently shown discounted price.

• Marked limited edition color variations for creating urgency.

• Size and material specs are illustrated.

• Bestsellers section.

• "SKIMS on Socials" section with real life customer photos.

Pepper is an intimate apparel brand for small-chested women, designing bras and underwear for comfort, fit and confidence.

They’re famous for inclusive marketing and body positive messaging to help women love their natural shape.

Pepper's Shopify store built by craftberry, a Shopify Plus agency, specializing in Shopify development, design and optimization.

Highlights of Pepper's product page:

• Most conversion features above the fold.

• "Get the Set" to boost the AOV

• Product pairing with discounted product bundles.

• Review widget front and centre.
  
  

• Benefits illustrated with icons.

• Sticky add to cart with free shipping.

• Free returns and exchanges.

• FAQ.

Make sure the product page is easy to navigate and is not too busy.

Good practices to use are drop down tabs, overlay, pop-over boxes and content that reveals on hover.

Use high-quality images showing the product from different angles on your product page.

Implementing product zoom is a good idea so customers can see your product up close.

Also important with images is the optimization for loading.

No one likes to wait so make sure the product images load instantly.

If you need help with images optimization, reach out to us for a free consultation.

Make the product description clear, short and relatable.

Use storytelling to make the customer feel and sense your product.

Make sure to feature all the product perks in brief - e.g. if your brand is all about sustainability and has recyclable packaging, many will love that!

The before and after section is a product page asset.

You’ve seen before and after photos in marketing, especially in the fitness space - they’re everywhere because they work.

Why - because they show instant results.

People don’t know how good they can look when buying your product and this section is the perfect way to show them.

With trust in advertising at an all time low, online shoppers quickly compare brands by price, product quality and customer experience with a few clicks.

Using real customer reviews and photos will convince your potential customers your product is not another waste of money and actually works.

Today 92% of online shoppers read online reviews so social proof is a must to add to your Shopify store.

Make sure your online store has a reviews section, preferably with photos.

Selling two or more products instead of one is an instant sales and average order value boost.

To get the best average order value results, ensure your second product is relevant and cheaper than the main one.

Some of your competitors may use product page templates that look nice but using marketing and conversion features is important to attract customers.

Unfortunately, no Shopify theme or app on the Shopify app store has the perfect formula that fits your brand.

That’s why customizing your product pages and presenting your content in a custom way is key.

With craftberry’s e-commerce conversion expertise, you can get scalable Shopify product pages. Get in touch today for a free, no-obligation consultation.

For more Shopify product page examples read this guide.