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Launching a successful Amazon roleplay accessories brand on Shopify

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Brand

LYNX

Location

Belgium

Projects completed

60+

Budget

Confidential

Technology

Shopify

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As the moonlight spilled across the table, a group of friends embarked on epic adventures, battling dragons and forging alliances. LYNX was their secret weapon, bringing life and depth to their favorite tabletop RPGs.


Context

Beyond the Buy Button

Already thriving on Amazon, LYNX craved a unique digital space to connect with their audience.

LYNX's unique products deserved a platform where they could truly shine, tell their story, and connect directly with their audience.

It wasn't just about selling products; LYNX wanted to cultivate a community, a space that felt exclusively theirs.

Here's our approach:

- Shopify launch for Amazon Brand

- UI + UX Design

- Internationalization

- Amazon A+ store design

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Challenge

Embracing Change: LYNX's Journey Beyond Amazon

When LYNX approached us, they had created a niche, catering to young enthusiasts who enjoy roleplaying tabletop games.

Their primary concern was transitioning from an Amazon storefront to a dedicated Direct-To-Consumer channel via Shopify.

Switching to a Direct-To-Consumer model via Shopify meant they could curate the customer journey from start to finish, offer personalized experiences, and capitalize on data-driven insights to refine their strategies.

Despite their vision and determination, they felt the weight of the transition, lacking the in-depth technical expertise required to navigate and drive this ambitious shift seamlessly.

This is when we, at craftberry, stepped in, ready to guide LYNX through this transformative journey and ensure their digital aspirations took flight.

Strategy

Crafting a Store that Speaks LYNX's Language

Our first step was diving deep into Amazon analytics, ensuring a detailed vision of the brand’s target audience.

We understood that before we could build a bridge to the new digital realm for LYNX, we had to thoroughly comprehend the terrain they were coming from.

With the insights in hand we crafted a strategic plan for the Shopify store.

Bold fonts, animations, and modern colors were selected, not just for their visual appeal - but to evoke specific emotions and responses from the viewers.

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Solution

A new chapter

Understanding LYNX's essence, craftberry created a Shopify store that did more than sell products, it told stories.

We sought to curate a unique digital experience, realizing that for a brand like LYNX, a simple e-commerce website wouldn't suffice.

LYNX's move from Amazon to Shopify was not just a platform change but a strategic decision to enhance their online presence.

The transition from Amazon to Shopify launched flawlessly, expanding LYNX's digital potential.

Perfecting the Shopify experience

To bridge the gap and ensure that depth meets design, we developed a customized strategy specifically for LYNX's unique requirements.

Infusing best e-commerce practices such as upselling and cross-selling, craftberry's solution was a Shopify store precisely optimized to draw LYNX's niche audience in.

While upselling nudges customers to consider a higher-priced alternative, cross-selling introduces them to complementary products, amplifying the overall cart value.

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Our value added

From the get-go, our strategies ensured LYNX became profitable on paid ads in just the first month. The digital footprints of visitors started to converge more frequently into tales of purchases, signifying a vivid conversion rate.


UI/UX Design

Currency Conversion

Wholesale Capabilities

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Launching LYNX was easy with partnerships like these:

Klaviyo

The best email marketing platform tailored for e-commerce businesses. It allows us to collect, analyze, and leverage customer data to create personalized email and advertising campaigns.

Judge.me Reviews

Judge.me is used by Shopify merchants to amplify customer trust and engagement through transparent and genuine feedback. It automates the process of asking for reviews through post-purchase emails, allowing merchants to easily gather authentic feedback.

Geolocation

Recommend the best country and language for your visitors based on their browser preferences and location. These recommendations show up on your online store as a popup, and fit seamlessly with your brand.

BUCKS

Seamless currency conversion capabilities, enhancing the international shopping experience.


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