Shopify page builders are an easy way to add flair to your Shopify store.
They help you create the perfect outline for your brand using prebuilt templates and hundreds of custom elements.
While Shopify page builders offer several advantages they also have drawbacks and are surrounded by misconceptions.
In this article, we’ll mention the benefits of page builders, important considerations to be aware of, and the 5 best Shopify page builders in our opinion.
Read on to find out:
What are the benefits of Shopify landing page builders?
Important considerations for Shopify landing page builders
Our top picks for the best Shopify Page Builders in 2024
What are the benefits of Shopify landing page builders?
Shopify landing page builders bring several advantages to the table including:
Ease of use and speed
Shopify’s default theme editor is powerful but somewhat difficult to master. If you want custom sections, you’ll have to pre-build them with the help of a developer.
Once uploaded, you can edit them and rearrange their order on the page.
Instead, the page builders we mention below are fully drag-and-drop, which greatly simplifies and speeds up the page-building experience.
It also means you can create custom sections even without a developer.
Moreover, these page builders come with huge collections of pre-built elements which would normally require a bit of coding to implement.
Good page builders allow you to create pages with more unique elements in less time.
Good page builders allow you to create pages with more unique elements in less time.
Bring flavor to your store
The default Shopify page builder makes you use the same elements that everyone else already has and can often feel rigid.
Instead, page builders bring a multitude of pre-made templates and elements that you can use to mix up the content layout of your store and present your brand the way you want.
Page editors make it easier for you to differentiate your brand through custom content.
Page editors make it easier for you to differentiate your brand through custom content.
Boost engagement and conversions
Present your products and content in a more user-friendly way using custom elements from page builders.
Many page builders allow you to include elements that specifically help you implement marketing techniques to drive sales up.
These can include popups, countdowns, conversion builders, and more.
Custom content improves the customer experience and drives engagement and conversions up.
Custom content improves the customer experience and drives engagement and conversions up.
Important considerations for Shopify landing page builders you should know about
Page builders do not significantly impact your SEO - although many page builders claim SEO benefits, this isn’t true. Page builders still face the same limitations and opportunities as the default Shopify.
Page builders cannot speed up your website - they augment your theme by inserting custom code. In most cases, page builders slow down your website.
Page builders can face compatibility issues - some page builders aren’t compatible with all Shopify themes, and they also vary in the amount of integrations they support with third-party software out-of-the-box.
Page builders can cause responsiveness issues - most page builders operate with predefined values for screen sizes of different devices. Thus, you may not be able to fully control how your store appears across devices.
Page builders cannot fully replace developers - although widely promoted as a way to get by without any technical expertise, page builders still face limitations when you want to implement custom logic or advanced features as that still requires manual coding.
Page builders can severely complicate code maintenance - although adding custom code to a page from a builder is rare, doing so is significantly more challenging and hampers maintenance and code speed.
Our top picks for the best Shopify Page Builders in 2024
1. Instant Page & Section Builder
Instant is a cool new app that features an intuitive, no-code landing page builder specifically designed for Shopify stores.
Apart from creating responsive, visually appealing, and highly converting pages, it gives teams the ability to collaborate in real time and edit directly within their Shopify environment.
Ease of use
Instant boasts a simple and intuitive user interface that is incredibly easy to use.
Features
Instant has a number of features which include but are not limited to:
Ready-to-use full page and section templates
Figma to Shopify plugin
Extendable pages and sections (native Liquid code)
Supports Shopify market features, meta fields, and app blocks
Allows editing of Sections from within the Shopify theme editor
Moreover, Instant has integrations with, Klaviyo, Omnisend, Loox, Stamped.io, Figma, and Judge.me
Reviews
Although Instant, as a new app, has fewer users than other apps on this list, they constantly improve the quality of their product with regular feature releases.
Pricing
Instant’s pricing comes in four tiers:
Customer support
Instant users can reach customer support through email or in Instant's Slack Community in the "ask questions" channel.
The typical support reply time is under 24 hours. Moreover, the more advanced your plan, the higher your support priority becomes.
2. PageFly
PageFly has been on the App Store scene since 2017 and has attracted close to 250,000 active users.
That isn’t surprising, given the vast array of features and functionalities that PageFly brings to the table.
PageFly makes it easy to create highly customizable pages without any coding expertise.
Ease of use
PageFly’s interface and drag-and-drop builder are intuitive and incredibly easy to use.
You don’t need to have any prior experience in dev or design and you can still build a stunning page in a few hours.
Features
PageFly’s features include but are not limited to:
Hundreds of high-speed responsive templates
Integrations with all Shopify themes
Highly customizable drag-and-drop editor
Advanced SEO features
Built-in advanced A/B testing and tracking features
Reviews
PageFly has over 9,700 reviews in the Shopify App Store with a stellar overall rating of 4.9 out of 5.
Pricing
PageFly offers flexible pay-as-you-go pricing options divided into three tiers.
- All App Features
- 24/7 Live Chat Support
- All App Features
- 24/7 Live Chat Support
- All App Features
- 24/7 Priority Live Chat Support
*A slot equals a published page or a section
Customer support
PageFly’s customer support team is renowned for its quick responses and helpfulness.
They are available 24/7 through chat and email and offer priority support to users with the Unlimited plan.
3. Replo
Replo is a sophisticated Shopify landing page builder that allows you to easily build pixel-perfect pages that don’t slow down your store.
You can leverage Replo’s vast library of layouts, templates, and sections to create smooth user experiences without any code.
Replo also features AI-powered design features, A/B Testing and a variety of third-party integrations.
Ease of use
Replo is easy and intuitive to use with its drag-and-drop website builder.
Even users without prior development knowledge can easily build and customize web pages with Replo.
Features
Replo’s features include but are not limited to:
Conversion Optimized Design component library
Export sections to Shopify 2.0
Integrations with GA 4
Built in A/B Testing
AI design tool
Hundreds of ready-to-use templates of pages and assets
Reviews
Boasting over 90 reviews and sitting at a comfortable 4.7 rating, Replo is tried, tested, and loved by most of its users.
Pricing
Replo’s pricing plans at a glance:
Customer support
Replo boasts a great support team which is available 24/7 through live chat.
Moreover, they have a Slack community and offer demo calls for small groups twice a week.
Additional Tiered support is offered at higher tiers with enterprise pricing available.
4. GemPages
Established in 2017, GemPages is one of the top-ranked Shopify page builders, with over 165,000 users across 130+ countries.
It gives you the ability to create, optimize, and customize stunning page designs without any coding knowledge.
Moreover, it allows you to leverage AI to create editable layouts from reference images or URLs in an instant.
Ease of use
With the intuitive drag-and-drop editor, you can effortlessly use over 100+ marketing & sales elements and 80 premade CRO templates to build any type of page - no coding required.
Whether it's a landing page, product page, home page, collection page, or any other subpage you don't need to start from scratch.
Features
GemPage features include but are not limited to:
80+ mobile-friendly templates
100+ built-in marketing and sales boosters
(Countdowns, Bundles, Compare-at-price, etc)AI Image-to-Layout feature
Custom coding
Mobile responsiveness focus
Reviews
GemPages boasts close to 4,000+ reviews and is proudly sitting at a 4.8 overall rating.
Pricing
GemPage offers competitive prices at four distinct tiers:
- CRO Templates
- Global Style
- Email & Chat Support
- High-speed CDN
- Theme Sections
- Auto Save and Version History
- Instant Landing Page
- High Priority Support
- All unlimited features
- Priority Video Call Support
Customer support
GemPages has a great customer support team that is available through email, chat, and video calls 24/7.
However, you need to have a higher-paid plan to unlock priority support status.
5. Shogun
Established in 2015, Shogun is one of the oldest and most well-known Shopify Visual Editors.
As such it offers a vast array of features and integrations designed to help you create stunning pages for your store without any coding knowledge. It is often praised for its ability to support multilingual stores.
Ease of use
Shogun is easy to use and its drag-and-drop visual editor comes with an intuitive interface that lets you build and customize pages with ease.
Features
Shogun features include but are not limited to:
Targeted Experiences for personalized content
Shogun Insights tool for tips on SEO, speed, accessibility, and more
AI-design tool for assets and layouts
Built-in A/B testing tools
Vast array of templates and layouts
Reviews
Shogun has over 3,282 reviews on the Shopify App Store with an overall rating of 4.7
Pricing
Shogun prices comes at three distinct tiers and doesn’t have a free version. However, it offers a 10-day free trial. Moreover, if you opt to pay annually, you can save 20%.
- A/B Testing
- Targeted Experiences
- Page Analytics
- SEO & Performance Insights
- Content Scheduling
- Global Content
- Content Syncing Between Stores
- Custom CMS Collections
- Custom Code Elements with AI Copilot
Customer support
Shogun has an established customer support team which is available by email 24/7.
Conclusion
Shopify page builders offer a way to create highly custom store pages that are beautiful, fast, and highly converting.
Moreover, businesses that use them can slash development times and costs.
Although page builders cannot fully replace developers when it comes to developing completely custom functionalities, they offer an easy way to create above-average quality pages.
We hope you enjoyed our list of Shopify Page Builders and that you found at least one that will work for you. In case you need a more custom solution, you can reach out to our team for a free consultation.
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With a decade of of e-commerce experience, Preslav, CEO of Craftberry, produces informative content. His writing focuses on practical insights and strategies in the e - commerce, aimed at helping professionals and businesses in the industry.
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