Best Shopify Agencies for Beauty Stores

The beauty industry is among the leading sectors actively using Shopify-powered websites.

Market forecasts predict the cosmetics sector will hit an $802 billion milestone by 2035, representing a consistent 6% yearly increase from its 2025 valuation of $42.72 billion.

Growing product ranges, subscriptions, international expansion, an extensive product catalog, and the need for SEO-optimized product descriptions quickly expose the limits of generic development.

This is why you should work with a specialized beauty design agency with Shopify expertise rather than generic developers.

This guide highlights the best beauty ecommerce agencies and explains what sets them apart from generalist developers.

It also shows how to use this list to find the right partner to support your brand’s expansion.

Selecting the right Shopify agency is critical for any direct-to-consumer beauty brand aiming for sustainable growth.

A strong conversion rate on Shopify platform typically ranges from 2% to 3%, with top-performing stores reaching 4% or higher according to industry average benchmarks.

Since the skincare and beauty category faces a staggering abandonment rate of over 81%, an online shop must go beyond simply processing transactions.

When evaluating the best Shopify Plus agencies for beauty brands, you should prioritize partners who treat Shopify as a high-performance engine rather than just a template.

• Proven experience with DTC beauty and cosmetics brands.

Working with Shopify beauty store experts allows your online store to implement battle-tested solutions from the most successful players in the beauty industry.

• Strong design and UX sensibility for visual products.

Top Shopify beauty themes help deliver seamless customer experience on product pages and across your beauty ecommerce websites, especially when leveraging premium themes like Prestige.

• Technical expertise from cosmetics Shopify developers in custom theme development and Shopify apps.

Implement custom features, optimize site performance, and reflect your brand identity in top Shopify beauty stores.

• Understanding of customer journey, conversion optimization and purchase history.

Guide new customers through a personalized shopping experience, boosting average order value (AOV - $72), repeat purchases, and customer lifetime value.

• Post-launch support and maintenance.

Ensure continuous improvement, customer retention, and profitability for your Shopify beauty store.

• Portfolio of successful beauty brand implementations.

Demonstrates proven results with best beauty ecommerce websites, successful beauty stores, and Shopify beauty store examples featuring skincare products.

• Transparent pricing and project management.

Enable smooth collaboration, clear timelines, predictable investment, and support for marketing automation, loyalty programs, and boosting sales.

Below, we’ve curated a list of proven beauty brand Shopify partners trusted by leading cosmetics and beauty products worldwide.

craftberry is a boutique Shopify Plus agency with an in-house team of 30+ experienced e-commerce experts.

While we partner with brands across various verticals, we have developed strong expertise in the beauty and cosmetics industry.

Our team deliver visually compelling and high-performing online stores that bridge the gap between aesthetics and conversion.

Our deep involvement in the beauty niche allows us to apply specialized insights to every project, as demonstrated by our work with NL Beauty.

Shopify transformation of NL Beauty delivered a faster and more flexible online store, resulting in a 47% speed increase, 99.99% uptime, and a staggering 150% improvement in conversion rate.

• Custom Theme Development for building unique storefronts with custom features that highlight product quality and reflect your brand voice

• Strategic Shopify Consultation for providing data-driven guidance on CRO, migrations, and tech stacks for higher AOV and customer lifetime value

• Headless & App Development for creating bespoke shopping experiences and private apps for loyalty programs manage product bundles

• Shopify CRO Agency for optimizing your Shopify beauty store for conversions and maximizing sales

• Continuous Maintenance for keeping your Shopify cosmetics store fast, secure, and optimized for new customers.

Liquify is a Shopify-focused agency delivering high-performance ecommerce solutions for brands, including cosmetics and beauty stores.

With deep Shopify expertise, the team combines design, development, and marketing using a data-driven approach focused on testing, performance optimization, and measurable growth.

Liquify's portfolio highlights custom Shopify builds for skincare stores and beauty brands, demonstrating strong adaptability to diverse brand requirements.

Liquify helps elevate your skincare brand with services including:

• Branding and visual identity

• Custom Shopify and Shopify Plus development (including shop apps)

• Store redesigns and migrations

• Srategic consulting and SEO-driven growth initiatives.

Notable Clients: Dr Alkaitis, PuriMask, Q-Labo and more.

Location: UK

Barrel creates connected omni-channel experiences with thoughtful, customer-centric solutions tailored to your beauty brand.

With deep expertise in customer research, journey mapping, and UX-led design, Barrel helps beauty and skincare brands build scalable Shopify and Shopify Plus stores.

Barrel offers end-to-end services including custom Shopify Plus development, UX/UI design, and digital strategy, ensuring your beauty store is optimized for both performance and engagement.

Notable Clients: Dr. Jart+, The Outset (growing a celebrity), OneSkin and more

Location: US

If you lead an ambitious affordable-luxury beauty brand, Radiant helps enhance your digital presence.

As a Shopify Plus Partner, they bring decades of combined experience to scale beauty brands through a balance of premium aesthetics and high-performance engineering.

These solutions are fast, flexible Shopify Plus platforms designed for rapid growth without compromising the high-end customer experience.

Radiant's expertise spans:

• Custom Shopify Plus development

• UX/UI design

• Conversion rate optimization

• Retention strategy

• Seamless migrations.

Notable Clients: Kayali, Tropic Skincare, Simihaze and more

Location: UK & Dubai

XgenTech works with premium beauty brands that need more than standard Shopify implementations, building advanced infrastructure to scale digital commerce and grow loyal customers.

As a Shopify Plus Partner, the agency supports you in scaling your skincare or cosmetics brand globally.

It provides premium visual execution alongside a reliable, enterprise-ready Shopify architecture designed for growth.

XgenTech provides:

• Custom Shopify Plus development

• Performance optimization

• Personalization tools.

They apply data-driven UX and marketing automation to enhance the customer journey, increase sales, and maximize customer lifetime value.

Notable clients: Skinbylab, Lab31b, Blue Door Organics and more

Location: US

Swanky Agency, a Shopify Plus Platinum Partner, helps ambitious skincare and cosmetics brands expand internationally while meeting and exceeding customer expectations.

Leveraging over a decade of expertise, they guide high-growth companies lead with creative design, strong brand storytelling, and data-driven strategy.

Swanky optimizes your entire Shopify beauty store ecosystem, ensuring every customer touchpoint drives conversions and supports rapid growth without compromising the online shopping experience.

They offer services for your beauty store that enhance customer loyalty and increase sales through:

• Shopify Plus migration and development

• UX/UI design

• Subscriptions

• Data-driven CRO strategies.

Notable Clients: Salon Supplies & Furniture, Anagenics, 82°E and more

Location: UK

Eastside Co, a leading Shopify Plus Partner in the UK, US, and UAE, helps large-scale skincare stores and cosmetics brands turn complex business needs into high-converting, scalable Shopify solutions.

The agency manages the full Shopify beauty ecosystem, from seamless platform migrations to data-driven marketing.

Eastside Co provides the stability and creative direction that beauty stores need to scale internationally.

To streamline your customer journey and boost sales, Eastside Co’s services include:

• Shopify Plus development and migrations

• UX/UI design

• Digital marketing and SEO

• Custom Shopify app development

• Conversion rate optimization.

Notable Clients: Purish, REN Skincare, Spectrum Collections and more

Location: UK

Based in California, PIVOT is a Shopify Plus Agency Partner that helps brands in the cosmetics industry move beyond standard
e-commerce into customized, enterprise-level storefronts.

Their performance-first approach helps you solve beauty-specific challenges, including interactive shade finders and custom product builders.

It also uses customer feedback to keep your visually rich store fast and conversion-focused.

PIVOT's services include:

• Shopify platform migrations

• Mobile-first UI/UX design

• Custom apps and ERP/CRM integrations

• Retention and subscription strategies

• Data-driven growth optimization.

Notable Clients: Mother Science, Summer Fridays and more

Location: US

Headquartered in Poland, WeCanFly is a Shopify Plus Agency Partner supporting skincare and cosmetics brands across Europe.

They help your beauty store move beyond standard Shopify setups by building bespoke, high-performance e-commerce environments.

These environments feature clean code and flexible architecture that attract your potential customers.

WeCanFly's solutions combine premium design, backend efficiency, and headless commerce to deliver seamless omnichannel experiences and optimized product pages.

WeCanFly's core services cover:

• Custom Shopify development and platform migrations

• Performance optimization for speed and mobile responsiveness

• Advanced ERP/CRM/PIM integrations for unified operations

• Data-driven UX/UI design focused on conversion.

Notable Clients: L'Occitane, Reckitt, Glov and more

Location: Poland

Underwaterpistol is an award-winning Shopify Plus agency with over 20 years of experience helping beauty and cosmetics brands build and scale Shopify stores.

They combine creative vision with technical expertise to craft bespoke Shopify Plus solutions, including:

• Custom development

• UX-led design

• Platform migrations

• Marketing expertise

• SMS marketing.

These solutions are designed to meet customer expectations and convert potential customers into loyal buyers, supporting long-term growth and strong brand positioning.

Notable Clients: LYMA and more

Location: UK

Rainy City Agency is an award-winning Shopify Platinum Partner based in Manchester.

They help beauty and cosmetics brands launch, replatform, and scale on the Shopify platform with data-driven design and development.

Rainy Agency combines a range of specialized services to boost conversions, enhance performance, and drive long-term growth for beauty and lifestyle stores, including:

• Bespoke Shopify builds

• Conversion Rate Optimization

• Paid media

• Product bundles

• Ongoing support.

Rainy City Agency also creates high-performing Shopify beauty stores, tailored to showcase your products, improve customer experience, and maximize conversions.

Notable clients: Fushi Wellbeing, You're Looking Well and more

Location: UK

Your beauty customers rely heavily on visuals, trust signals, and education before making a purchase.

In high-performing Shopify beauty stores, you need to go beyond standard product pages by removing buying friction, showcasing real results, and confidently guiding customers to the right beauty products.

The following features are essential to increase conversion rates, reduce returns, and build long-term customer satisfaction in the beauty category.

• Shade and product finders to help customers quickly match beauty products to their skin tone, type, or concerns and reduce hesitation at checkout

• High-quality image galleries and zoom to showcase textures, finishes, and results, supporting informed purchase decisions

• Ingredient transparency and education sections to build trust by clearly explaining formulations, benefits, and suitability for different skin needs

• Product bundling and subscriptions to increase average order value through curated routines and replenishment options

• User-generated content integration to display real customer photos, reviews, and social proof that validate product performance

• Mobile-first responsive design to deliver a seamless shopping experience across devices, as mobile traffic accounts for 79% of all Shopify store visits

• Fast loading times for image-heavy pages to prevent drop-offs and maintain performance despite rich visual content

• Before and after galleries to demonstrate real results and set clear expectations for product outcomes

• Tutorial and how-to content sections to educate customers on usage, routines, and techniques, strengthening brand authority and confidence.

Selecting the right Shopify agency is critical to scaling your brand efficiently and sustainably.

Follow this step-by-step process to find a partner who can deliver measurable results and long-term growth for your Shopify beauty store:

• Define your specific needs and budget to ensure the agency can tailor solutions for your product range, target audience, and growth goals

• Review portfolio and beauty-specific case studies to see how they’ve successfully supported other cosmetics, wellness or skincare brands through integrated strategies across key marketing channels

• Evaluate technical capabilities and certifications such as Shopify Plus Partner status, app development expertise, and CRO proficiency

• Assess communication style and project management approach to confirm they align with your workflow and decision-making process

• Request detailed proposals and timelines to understand deliverables, phases, and investment requirements upfront

• Check references from past beauty clients to verify reliability, quality, and client satisfaction

• Understand ongoing support offerings including continuous optimization, updates to ensure your Shopify beauty store evolves with your brand.

Building a professional Shopify store requires budgeting for key areas:

• Custom theme development: brand-aligned themes that showcase your beauty products and optimize conversions

• Shopify Plus vs standard plans: enterprise stores offer scalability and advanced features at higher platform costs

• Project timelines: discovery, design, development, and launch typically take several weeks to months

• Ongoing maintenance: updates, integrations, and performance optimization ensure long-term growth

• ROI expectations: professional development can boost conversions, AOV, and long-term revenue.

craftberry brings over 10 years of experience working with skincare and cosmetics brands, helping you tackle high abandonment rates and build long-term customer loyalty.

As a certified Shopify Plus Partner and trusted beauty Shopify agency, craftberry delivers full-service support from discovery and design to development and ongoing maintenance.

The agency creates custom solutions for shade finders, subscriptions, and loyalty programs, tailored to your brand and product range.

Their data-driven optimization approach and proven track record, demonstrated in projects like the Doctor Mi case study.

1. Cosmetics Market Size, Share and Trends 2026 to 2035

2. 50 Cart Abandonment Rate Statistics 2026.