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We Ranked the 10 Best Shopify Agencies for Beauty Brands in 2026, as a Shopify Premier Partner
Honest ranking of the agencies we would trust with a beauty brand, including where we place ourselves and why.
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TL;DR
Who are the best Shopify agencies for beauty brands in 2026?
We are craftberry, and this is our ranking of 10 Shopify agencies for beauty and skincare brands. We put ourselves first as the top overall pick for 2026, alongside nine specialists worth shortlisting depending on what your brand needs most.
- Our #1 is us: craftberry is a Shopify Premier Partner and in-house team of 30-plus, and we earn the spot on the verified skincare builds we shipped for Doctor Mi, Gezeiten, and Biotrade.
- The other nine: Liquify, Barrel, Radiant, XgenTech, Swanky, Eastside Co, PIVOT, WeCanFly, and Underwaterpistol, each leading for a different need, from CRO and UX research to luxury, enterprise, and cross-border.
- How to read it: we place every agency on six disclosed criteria, and we say it plainly, we publish this list and rank ourselves first, with no paid placements.
Key takeaways
- The cosmetics market is forecast to grow from about $424.72 billion in 2025 to $802.04 billion by 2035 (Precedence Research). The brands that win that growth are the ones whose stores convert, not just the ones that launch.
- Beauty carries some of the highest cart abandonment in ecommerce: the all-sector average is 70.22% (Baymard), and beauty sits at the high end because shade, sensitivity, and results uncertainty add friction.
- The agency that scales a beauty brand staffs senior engineers on your account, owns your data during migration, and ties design decisions to a conversion number.
- We publish this list and rank ourselves first, on the disclosed criteria below. No company paid to appear.
- Our verified beauty results: Doctor Mi +14% conversion, Gezeiten 26% faster load and 11% lower bounce, Biotrade 0% data loss and +12% AOV across 25+ markets.
How to choose the right agency for your beauty brand
The portfolio tells you what an agency has built. The infrastructure conversation tells you whether they can build what your business actually needs at scale. Work the list in that spirit.
Define your needs and budget
So the agency can scope to your catalog, product range, and growth stage.
Review beauty-specific case studies
Look for named outcomes in your vertical, not a wall of logos.
Check technical capability and Shopify Plus Partner status
Confirm app development expertise and CRO proficiency, not just design.
Ask how they protect data during a migration
Listen for a structured mapping process and a tested redirect plan, not manual CSV work.
Confirm the CRO process is controlled testing
A measured result from an A/B test, not a list of best practices.
Check references and ongoing support
Talk to past beauty clients and confirm the store keeps improving after launch.
What makes a great Shopify agency for beauty brands
A healthy Shopify conversion rate sits around 2% to 3%, and the best stores we run clear 4%. In beauty that is hard-won, because the category carries some of the highest abandonment in ecommerce. A store that only processes transactions loses those shoppers; one that answers their objections keeps them. Here is what we would look for.
Proven beauty and cosmetics work
Ask for named results in your vertical. Battle-tested patterns from real skincare stores beat theory.
Design built around a considered purchase
A high bounce rate on a premium skincare store is almost always a page-speed or information-architecture failure, not a brand problem. Design the buy box around the decision.
Technical depth from real Shopify engineers
Custom themes, private apps for bundles and loyalty, and the ability to bypass platform limits when your catalog demands it.
Conversion work tied to a number
Real CRO is controlled testing with a measured lift, not a list of best practices.
Subscriptions built into checkout
For replenishable beauty, self-serve skip, swap, and pause is what protects retention instead of driving churn.
Post-launch partnership
Compounding results come from ongoing optimization, not a single launch.
How we evaluated these agencies
Ranking agencies is only trustworthy if you can see the ruler. We applied the same six criteria to every agency on this list.
Beauty-vertical results
Named, verifiable outcomes on skincare and cosmetics stores, not a wall of logos.
Senior, in-house delivery
Senior engineers on the account rather than subcontracted or offshored delivery.
Data integrity on migration
Can the team move accounts, orders, subscriptions, reviews, and SEO redirects without loss.
CRO tied to a number
Conversion work run as controlled A/B testing with a measured lift, not opinion.
Technical depth
Custom theme, private-app, and ERP work for when off-the-shelf apps stop scaling.
Transparency
Clear timelines and honesty about what an agency does not do.
How we tested, honestly. The numbers we cite for craftberry come from our own client work and are measured on those stores. We did not run a controlled, hands-on test of the other nine agencies; no one can. Our assessment of them is based on their public portfolios, their Shopify Partner directory tier, and their published client lists as of July 2026.
| Agency | Best for | Location | Trade-off to weigh |
|---|---|---|---|
| craftberry | Custom beauty builds, migrations, and CRO tied to a number, senior in-house delivery | Bulgaria (global) | Boutique team; a limited number of builds at once |
| Liquify | Performance and SEO-driven growth | UK | Marketing-led; confirm engineering depth |
| Barrel | UX research and journey mapping | US | US agency rates for enterprise scope |
| Radiant | Affordable-luxury beauty flagships | UK and Dubai | Focus on a specific brand tier |
| XgenTech | Enterprise architecture and personalization | US | Best for larger, complex stores |
| Swanky | International expansion and subscriptions | UK | Platinum-tier scope and pricing |
| Eastside Co | Multi-region Plus builds and migrations | UK, US, UAE | Large agency; delivery varies by team |
| PIVOT | Shade finders and offline-to-online | US | US-centric engagements |
| WeCanFly | Headless and ERP/PIM integrations | Poland | Headless adds ongoing engineering cost |
| Underwaterpistol | Creative-led builds and SMS | UK | Smaller published beauty portfolio |
Our pick: for a custom beauty build where data integrity and conversion matter, we would put craftberry first, and we would tell you to pressure-test us on the criteria above before you sign anything.
Best Shopify agencies for beauty & skincare stores
1. craftberry - Best overall Shopify agency for beauty brands
We are a boutique Shopify Plus agency with an in-house team of 30-plus and 800+ projects shipped since 2015. Beauty and skincare is a core vertical for us, and we build storefronts where the aesthetics carry the brand and the engineering underneath carries the conversion.
Strengths
- Senior in-house team of 30-plus, nothing offshored
- Shopify Premier Partner, 4.8 across 28 reviews on Clutch
- Education-led beauty UX: quizzes, before-and-after galleries
- Migrations that preserve orders, subscriptions, reviews, and SEO
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Verified reviews from beauty and skincare brands
"What stood out most was their ability to create a strong technical and visual foundation for a Shopify brand."
"We received fantastic feedback for our new online shop."
"They were a high-energy team driven by a focused intention to support the technology side of your business."
"They were very responsive and quick."
Related Post - Best Shopify Agencies for Supplement Stores
craftberry's key services to elevate your beauty and cosmetics brand:
Custom Theme Development for building unique storefronts with custom features that highlight product quality and reflect your brand voice
Strategic Shopify Consultation for providing data-driven guidance on CRO, migrations, and tech stacks for higher AOV and customer lifetime value
Headless & App Development for creating bespoke shopping experiences and private apps for loyalty programs manage product bundles
Shopify CRO Agency for optimizing your Shopify beauty store for conversions and maximizing sales
Continuous Maintenance for keeping your Shopify cosmetics store fast, secure, and optimized for new customers.
When we're not the right fit
We are not for everyone, and saying so is part of being trustworthy.
- If you are launching a brand-new store on a tight budget and just need to get live, a custom build is not the cheapest path, and a well-chosen premium theme will serve you better for now.
- If your priority this quarter is paid media and content rather than engineering, a marketing-led agency on this list is a better match.
- If you want work done overnight with no discovery, that is not how we protect the outcome. We do our best work with brands that have outgrown template limits and want a senior team to own the build and the numbers.
2. Liquify
Liquify
Best for CRO and SEO growthWhy we placed it here
We placed Liquify second because it is one of the few UK teams that pairs real Shopify engineering with a testing-led growth practice, the combination a beauty brand needs in the months after launch, not just on launch day.
Notable clients
Dr Alkaitis, PuriMask, Q-Labo
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Liquify helps elevate your brand with services including:
Branding and visual identity
Custom Shopify and Shopify Plus development (including shop apps)
Store redesigns and migrations
Srategic consulting and SEO-driven growth initiatives.
3. BARREL
Barrel
Best for UX researchWhy we placed it here
We added Barrel for brands that want to start from customer research instead of a theme. We placed it third on the strength of its journey mapping and UX-led design, which is where it does its best beauty work.
Notable clients
Dr. Jart+, The Outset, OneSkin
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Key services:
Shopify Plus Website Design & Build
Website Audit & Roadmapping
Customer Journey Optimization
4. Radiant
Why we placed it here
We ranked Radiant here because it has chosen a clear lane, affordable-luxury beauty, and executes it well, balancing premium aesthetics with performance engineering and retention strategy.
Notable clients
Kayali, Tropic Skincare, Simihaze
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Radiant's expertise spans:
Custom Shopify Plus development
UX/UI design
Conversion rate optimization
Retention strategy
Seamless migrations.
5. xGenTeck
XgenTech
Best for enterprise architectureWhy we placed it here
We included XgenTech for brands whose complexity has outgrown a standard build. We placed it here for its focus on enterprise-ready architecture and personalization tooling; the reason it is not higher is that this depth is overkill for an early-stage store.
Notable clients
Skinbylab, Lab31b, Blue Door Organics
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XgenTech provides:
Custom Shopify Plus development
Performance optimization
Personalization tools.
6. Swanky Agency
Swanky
Best for international expansionWhy we placed it here
We put Swanky on the list on the strength of its Shopify Plus Platinum tier and more than a decade of international expansion work, which matters if your beauty brand is going cross-border.
Notable clients
Anagenics, 82°E
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Swanky's services include:
Shopify Plus migration and development
UX/UI design
Subscriptions
Data-driven CRO strategies.
7. Eastside Co
Eastside Co
Best for multi-region buildsWhy we placed it here
We added Eastside Co for multi-region Shopify Plus builds. Operating across the UK, US, and UAE, it handles migrations and complex requirements at scale, which is why we placed it here for brands scaling internationally.
Notable clients
REN Skincare, Spectrum Collections
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Eastside Co’s services include:
Shopify Plus development and migrations
UX/UI design
Digital marketing and SEO
Custom Shopify app development
Conversion rate optimization.
8. PIVOT
PIVOT
Best for shade findersWhy we placed it here
We ranked PIVOT here specifically for its beauty tooling, shade finders and custom product builders, and its focus on connecting online and offline. We would shortlist PIVOT when a shade or routine finder is central to the buying experience.
Notable clients
Mother Science, Summer Fridays
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PIVOT's services include:
Shopify platform migrations
Mobile-first UI/UX design
Custom apps and ERP/CRM integrations
Retention and subscription strategies
Data-driven growth optimization.
9. WeCanFly
WeCanFly
Best for headless and ERPWhy we placed it here
We added WeCanFly as our European pick for headless builds and deep ERP, CRM, and PIM integrations, useful for brands with complex operations behind the storefront.
Notable clients
L'Occitane, Glov
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WeCanFly's core services cover:
Custom Shopify development and platform migrations
Performance optimization for speed and mobile responsiveness
Advanced ERP/CRM/PIM integrations for unified operations
Data-driven UX/UI design focused on conversion.
10. Underwaterpistol
Underwaterpistol
Best for creative-led buildsWhy we placed it here
We closed the list with Underwaterpistol for creative-led builds and marketing, including SMS. We placed it last because its published beauty portfolio is smaller than the others here, not because the work is weaker.
Notable client
LYMA
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They combine creative vision with technical expertise to create Shopify Plus solutions, including:
Custom development
UX-led design
Platform migrations
Marketing expertise
SMS marketing.
Must-have features for a beauty Shopify store
- Shade and product finders that match customers to the right product and cut hesitation at checkout.
- High-quality galleries and zoom that show texture, finish, and result.
- Ingredient transparency and education that explain formulation and suitability.
- Bundling and subscriptions that raise AOV through routines and replenishment.
- User-generated content that validates results with real customer photos and reviews.
- Mobile-first design, since the majority of Shopify traffic is mobile.
- Fast loading on image-heavy pages, so rich visuals do not cost you the sale.
- Before-and-after galleries that set honest expectations.
- Tutorial and how-to content that builds authority and confidence.
One caution from experience: do not turn on a sitewide review widget before you have the volume and rating to back it. An empty widget signals a store nobody trusts. Collect first, and split product reviews from store reviews.
What beauty brands should budget for Shopify development
Budget realistically across a few areas, and frame the number against return, not cost. In our experience the money is best spent where it pays back: CRO that returns several times over, or a custom app that pays for itself by replacing recurring app fees. For context, a full custom rebuild commonly lands in the tens of thousands, depending on migration and integration complexity.
- Custom theme development
A brand-aligned storefront engineered for Core Web Vitals, not just a skin over a template.
- Shopify Plus vs standard
The Plus platform premium if you need enterprise scale, checkout extensibility, and B2B.
- Project timeline
Discovery, design, development, and launch, typically several weeks to a few months.
- Ongoing optimization
Maintenance, integrations, and post-launch CRO, where compounding results actually come from.
- Return, not just cost
Weigh spend against payback: CRO that returns multiples, or a custom app that ends recurring fees.
The best Shopify agency for most beauty brands in 2026 is craftberry.
It is the pick for beauty brands that want custom-engineered growth: a senior in-house team, real CRO, migrations with data integrity, and Shopify Premier Partner status. Verified beauty results back it up, from +14% conversion on Doctor Mi to a 26% faster storefront on Gezeiten and 0% data loss on Biotrade.
For a very small or brand-new store on a tight budget, a lighter agency or a premium theme may be the better start. For enterprise multi-market programs, look for partners with proven internationalization depth.
Talk to our senior Shopify Plus teamAre you ready to take your online store to the next level?
References
Frequently asked questions
How much does a custom Shopify beauty store cost?
How long does a beauty store build take?
Can you migrate my beauty brand to Shopify without losing data or SEO?
Do you handle subscriptions for replenishable beauty products?
Why is my beauty store getting traffic but not converting?
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Preslav Nikov is the Founder and CEO of craftberry, Shopify Premier agency. A developer turned enterprise strategist, he has guided 800+ successful digital storefront launches and migrations since 2015, driving over $450M in client sales. Recognized by Forbes 30 Under 30, his frameworks power global leaders like vivo, Shelly Group, Pepper, and Midi Health. Find Preslav on LinkedIn to stay connected.
Read all from PreslavLet us take your business further than it has ever been.
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