Top 8 Beauty Themes for Your Shopify Store

In the beauty industry, a sleek appearance is a key selling point.

Beauty brands dedicate effort to crafting clean, beautifully designed packaging to convince customers that their product is the one they need.

This focus on aesthetics extends to online storefronts, which must look exceptionally appealing.

A well-designed Shopify store can almost make you feel the beauty product's texture and quality.

Every day, more merchants join Shopify to sell beauty products, prioritizing the Shopify store design.

They leverage advanced marketing features, social proof, and influencer partnerships to draw in customers.

In this article, we'll delve deep into Shopify themes and highlight the best examples crafted exclusively for the beauty industry.

Attract your customers with a stunning storefront.

It's a good idea to test the theme using your brand assets to ensure that the typography and color schemes align with your branding.

All Shopify themes offer unlimited free trials, allowing you to see how your Shopify store would look and experiment with different style settings.

You can test as much as you want and pay for the theme only if you decide to publish it.

In 2024, most customers prefer shopping via their phones.

Choose a mobile-first theme to ensure a seamless experience across all devices.

The more customizable, the better. With so many beauty brands online, a unique Shopify store stands out.

The ability to change colors, fonts, and sections lets you express your brand freely.

If you want a custom, uniquely yours Shopify theme, read more about our expert Shopify team process.

Shopify OS 2.0 offers advanced features like using content blocks for flexible page layouts.

Unlike OS 1.0, which limits customization to the homepage, OS 2.0 integrates better with Shopify apps and allows you to fully customize all pages.

Currently, there are 173 "Health and Beauty" themes in the Shopify theme store, including 4 free ones.

Each theme features a refined and elegant design and built-in functionalities, ensuring you find one that suits your store.

This is ideal if you're starting with Shopify, have a tight budget, or sell 1-3 beauty products.

Shopify meticulously tests all themes before accepting them into the theme store.

Themes must have a minimum average Lighthouse performance score of 60 across home, product, and collection pages across all devices.

This ensures your theme is stable and operates smoothly across all devices.

Shopify themes easily integrate with various marketing tools like Klaviyo and HubSpot.

You can also connect your store with social media platforms like Facebook and TikTok.

When opting for a ready Shopify theme, you make a one-time payment for a lifetime of bug fixes and support.

Most Shopify themes offer incredibly fast customer support, so be sure to read the reviews in the theme store to verify the quality of support provided.

Designed for high-volume stores, the Expanse theme offers a sophisticated and flexible design that aligns with your branding needs.

The theme includes interactive sections, making it perfect for displaying product photos, social proof, and user-generated content.

Key Features:

• Before/after image slider

• Product videos

• Color swatches

• Shipping/delivery information

• Image rollover

• Mega menu

Reviews: Expanse has a 94% positive rating out of 221 reviews. Users love the theme's aesthetics and extensive selection of promotional features.

Price: $380

View the demo

Broadcast offers a clear design with dynamic sections, ideal for showcasing your product photos, social proof, or user-generated content.

With its versatile layout, you can effectively highlight your products and brand story.

Key Features:

• Image hotspot

• Shipping/delivery information

• Mega Menu

• Color swatches

• Stock counter

Reviews: Broadcast boasts a 94% positive rating out of 221 reviews. Users appreciate the theme’s aesthetics and extensive promotional features.

Price: $380

View the demo

The Cornerstone "Glow" theme offers you a sleek, modern, and highly visual online store that highlights your products in detail.

Optimized for discoverability, you'll benefit from advanced navigation settings and powerful search and filter options.

Plus, it's packed with features to create urgency and enhance customer engagement, driving more sales.

Key Features:

• High-resolution images and product galleries

• Integrated product videos

• Customizable color swatches

• Quick view and sticky cart options

• Countdown timer and stock counter

• Cross-selling and recommended product features

• Promo popups

Price: $340

Reviews: Rated 91% positive, based on 11 reviews. Users love its visual appeal and comprehensive features.

Cornerstone Demo in action

The Minimalista "Sapphire" theme offers you a polished design, perfect if you're running a beauty brand and looking for a minimalist yet impactful online store.

You can visually showcase your beauty products with high-resolution images, and full-screen videos.

This theme includes various tools to enhance your customer's shopping experience and drive more sales.

Key Features

• Full-screen video sections

• High-resolution images and image galleries

• Customizable color swatches

• Countdown timer and stock counter

• Quick view and sticky cart

• Mega Menu

• Usage Information

• EU translations (EN, FR, IT, DE, ES)

Price: $380

Reviews: 100% positive rating based on 6 reviews. Users love its sleek design and functional features.

Minimalista Demo

The Sleek "Glossy" theme combines stylish design with high performance, supporting high-resolution images, engaging animations, and seamless video integration, ensuring your products are showcased beautifully.

The theme's minimalist and stylish layout is optimized for speed and SEO, enhancing user engagement and conversion rates.

Key Features

• High-resolution images and animations

• Full-screen video sections

• Customizable color swatches

• Quick view and sticky add-to-cart

• Countdown timer and stock counter

• Mega menu

Price: $270

Reviews: 100% positive rating, based on 5 reviews. Users appreciate its modern design and fast performance across mobile and desktop devices.

Click for the Sleek Demo

The Beyond "Organic" theme is designed for ethical beauty brands with a focus on the nature.

It offers a pure and earthy design with features that enhance visual storytelling, making it perfect if you want to connect with your audience on a deeper level.

"Organic" is especially suitable for your brand if you sell Beauty Spa or organic skincare products.

The theme includes robust customization options and tools to boost customer engagement and retention.

Key Features

• High-resolution images and galleries

• Full-screen video sections

• Customizable color swatches

• Countdown timer and stock counter

• Quick view and sticky cart

• Enhanced product filtering and sorting

Price: $340

Reviews: Rated with 92% positive rating based on 38 reviews

Beyond Demo

The Maker "Bloom" theme is perfect for you if you aim to create a sophisticated, visually compelling online store.

With Maker you can showcase images with high resolution, full-screen videos, and vibrant color swatches, making it ideal for highlighting the intricate details of beauty products.

The theme is designed for visual storytelling and has powerful marketing urgency features.

Key Features:

• High-resolution images and galleries

• Full-screen video sections

• Customizable color swatches

• Quick view and sticky cart

• Countdown timer and stock counter

• Enhanced product filtering and sorting

Price: $340

Reviews: Rated with 96% positive rating based on 78 reviews. Customers praise its clean design, ease of use, and excellent customer support.

Maker Demo

Out of all 14 free themes, Refresh is our absolute favorite for Shopify beauty stores. Refresh is equipped with basic marketing features and offers plenty of space for storytelling.

If you're planning to use Refresh, you'll definitely want to ensure you have some good product photography, as Refresh is perfect for showcasing it beautifully.

Key Features:

• High-resolution images

• Ingredients or nutritional information

• Lookbooks

• Shipping/delivery information

• Mega menu

• Product filtering and sorting

• Recommended products

Reviews: Users appreciate its simplicity and the focus on high-quality visuals, making it a top choice among free themes for beauty stores.

Price: Free

Refresh Demo

Here's a streamlined table with all the Shopify themes we have analyzed:

With the right Shopify theme, you'll create a stunning, professional-looking store that encourages customers to add more beauty products to their beauty routines.

While appearance isn't everything in e-commerce, it's the top aspect customers notice in the beauty industry.

When choosing a Shopify theme, consider if it matches your brand aesthetic, is mobile-optimized, and offers customization options.

Launch your online beauty store with a Shopify theme and start growing your business today!

Read more: Best Shopify Themes for Clothing Brands.