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Shopify vs. Webflow

Shopify vs. Webflow - Which E-commerce Platform is Best?

E-commerce Platforms

February 5, 2024Author: Preslav Nikov15 min read
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If you’re new to the e-commerce scene, you’re probably wondering which e-commerce platform is best for your ecommerce business. With so many choices available, finding the best ecommerce platform can feel overwhelming even for veteran merchants.

Online retailers often discuss whether Shopify or Webflow is the superior e-commerce solution. In short, Shopify is the older, more popular, and capable platform of the two, making it the best ecommerce platform for launching an ecommerce store.

However, Webflow provides world-leading design capabilities.

In this article, we’ll compare the two platforms based on their ease of use, value for money, e-commerce features, transaction fees, customer support, and much more.

Read on to find out which platform is best for you.

Shopify vs. Webflow: Ecommerce Platform Overview

Pros/ Cons
Quick and Easy Store Setup
World-Class Design Editor
Arsenal of E-commerce Features
Over 2,000 Beautiful Design Templates
Huge App Store
Over 1,500 Apps in the Webflow App Store
Mediocre Backend Customizability
Somewhat Lacking E-commerce Features
Extra transaction fees when not using Shopify Payments
Limited Native Analytics
Somewhat High Monthly Costs
High Monthly Costs

When comparing the features of both Webflow and Shopify, it’s clear that each platform has its own strengths and weaknesses.

Usability Comparison: Shopify vs. Webflow

Ease of use is one of Shopify’s biggest selling points for small and midsized businesses.

When comparing Webflow, it’s no surprise that Shopify’s intuitive admin panel and simple drag-and-drop website builder are easier to use.

All the changes you need to make are a few clicks away.

In contrast, Webflow is built for professional designers and will feel overwhelming for beginners.

It can streamline the front-end development process if you know what you’re doing.

However, the platform takes a while to master, due to the sheer amount of options it presents you with at the start.

Webflow excels in offering a free university with a wide range of step-by-step guides and tutorials, helping users transition from beginners to confident Webflow designers.

Neither of the platforms requires any coding expertise to get started with.

However, knowing how to code will make you more effective at using both of them.

Consider hiring a Shopify or Webflow expert if you don't have extensive coding experience.

Cost Comparison: Shopify vs. Webflow

Both platforms have various monthly plans, premium templates that require a one-time purchase, and an extensive selection of apps that are either free or subscription-based.

However, Shopify’s pricing is more flexible than Webflow’s ecommerce builder.

Shopify Pricing

Cost Comparison: Shopify vs. Webflow

Official Shopify pricing as of February 2024

In particular, Shopify offers 5 monthly subscription plans. These are:

01. Shopify Starter - allows you to add a buy button to your website or media channel without the ability to create a standalone website.

02. Shopify Basic - offers basic e-commerce features and website functionality for small businesses.

03. Shopify - provides more features and tools for scaling and managing a larger volume of sales, ideal for growing businesses.

04. Shopify Advanced - unlocks powerful features for international sales like duty and import tax calculation and collection, perfect for large businesses.

05. Shopify Plus - Shopify’s enterprise solution for high-volume merchants. It unlocks the full arsenal of Shopify features and its ecosystem of products.

Here are Shopify’s plans at a glance:

Shopify Plan
Shopify Starter
Shopify Basic
Shopify Advanced
Shopify Plus
Paid monthly
Paid annually (25% off)

Other costs on Shopify aren’t mandatory, but you might choose to pay for a premium theme and apps from the Shopify App Store.

Premium themes require a one-time purchase and are in the range of $100 to $350, while Shopify Apps on average cost about $10-$20 per month.

If you aren’t sure whether Shopify is for you, you can explore the platform on the inside risk-free.

Shopify offers a free three-day trial, followed by a one-time offer of $1 for your first three months.

Read more about Shopify pricing in 2024.

Webflow Pricing

Cost Comparison: Shopify vs. Webflow

Webflow e-commerce pricing as of February 2024

In comparison, Webflow offers three e-commerce plans:

01. Webflow Standard - offers basic e-commerce features and website functionality for small businesses. Has a transaction fee.

02. Webflow Plus - provides enhanced eCommerce features, higher transaction limits, additional customization options, and branded emails. Doesn’t have a transaction fee.

03. Webflow Advanced - offers advanced eCommerce capabilities, extensive integrations, and priority support, and allows for a higher volume of products and CMS items.

Here are Webflow’s plans at a glance:

Webflow Plan
Paid monthly
Paid annually (up to 30% off)

Webflow also offers premium themes and apps.

Their themes are in the $50 to $170 price range, while their apps are either free or cost around $20 per month.

Until recently, Webflow had annual sales limits on its Standard and Plus plans, which would bump up users to a more expensive plan when they reached the limit.

Moreover, all Webflow plans come with limits to the number of your store products, whereas Shopify has none.

Also, Webflow’s Standard plan has a transaction fee of 2% which incentivizes you to switch to their more expensive plans.

Overall, Shopify and Webflow come in a similar price range, but Shopify is more flexible and offers you more built-in features, streamlined operations, and a network of partners and integrations.

Design and Customizability Comparison: Shopify vs. Webflow

Design and Customizability Comparison: Shopify vs. Webflow

Shopify’s theme customization options: As of Feb 2024, there are over 180 themes ( both free & paid )

Beautiful themes and an extensive array of customization options are Webflow’s main selling points.

While Shopify’s themes are also excellent in terms of design and functionality, they are second-best compared to Webflow’s.

When it comes to the number of supported themes, Webflow has over 2,000, out of which about 100 are specifically designed for e-commerce.

In contrast, Shopify has close to 200 themes exclusively focused on e-commerce.

Themes catalog Comparison: Shopify vs. Webflow

Webflow's themes catalog as of Feb 2024

The themes on both platforms are polished, responsive, and optimized for performance.

Moreover, they both offer extensive storefront customization options, but Webflow has a definite edge over Shopify in terms of customization. 

Sales & Marketing Features Comparison: Shopify vs. Webflow

Shopify has a definite edge over Webflow when it comes to the number and depth of its built-in sales and marketing features.

Out of the box, Shopify equips you, among other features, with:

  • Abandoned cart recovery

  • Gift cards and coupons

  • Automatic discounts

  • Personalized AI-driven product recommendations

  • Personalized store offerings based on geolocation

  • Product bundles

  • Flash sales

  • Shop Pay - the best-performing 1-click checkout in the world

  • Shopify Audiences (available to Plus Users)

It’s true that Webflow also gives you some of these features like personalized discounts, coupons, gift cards, and more.

However, more advanced features will require developer work to successfully integrate them through 3-rd party software in Webflow.

Overall, Shopify has a larger amount of features built-in and is the more comfortable solution for streamlining your sales and marketing operations.

Apps and Add-Ons Comparison: Shopify vs. Webflow - Shopify Wins

Apps and Add-Ons Comparison: Shopify vs. Webflow - Shopify Wins

The Shopify App Store

Both Shopify and Webflow have an extensive App Store with free and premium apps.

Both stores work in a similar fashion and all the apps there are centrally vetted by Shopify and Webflow respectively to ensure quality, optimization, and responsiveness.

However, Shopify has more than 8,000 available, while Webflow’s are just over 1,500.

Consider also, that Shopify’s apps are exclusively built for the e-commerce business, while many of Webflow’s are designed for other types of websites.

Thus, Shopify has a distinct edge over Webflow when it comes to extending your store’s e-commerce functionalities through third-party apps.

Payment Processors and Transaction Fees Comparison: Shopify Payments vs. Webflow

Payment and Fee Structures Comparison: Shopify vs. Webflow - Results Vary

Shopify’s in-house payment processor

Transaction fees and payment processors of Shopify and Webflow:

Shopify Plan
Number of payment processor
Over 100
Currently supports Stripe and PayPal
In-house Payment Processor
Shopify Payments
Transaction fees
0% when using Shopify Payments

Between 2% and 0.5% for the regular Shopify Plans, if using different payment gateway.

Between 0.30% and 0.15% for Shopify Plus users, if using different payment gateway.
2% on Standard Plan.

0% on Plus and Advanced plans.

Shopify is the clear winner when it comes to the variety of payment gateways it supports, having over 100 compared to Webflow’s two.

These gateways are important in international commerce, where working with a local payment processor can lower payment friction and increase your conversion rates.

Moreover, Shopify boats Shopify Payments - an in-house payment processor. In comparison, Webflow relies on Stripe and Paypal.

Shopify Payments seamlessly integrates with the entire ecosystem of Shopify and streamlines the tracking of all of your offline and online sales in one place.

It comes with built-in fraud detection and other security features.

Moreover, Shopify Payments allows you to use other powerful Shopify products such as Shopify Markets which supports your international commerce and Shop Pay, the world’s best performing one-click checkout.

Lastly, as a payment processor, Shopify Payments brings very competitive card processing rates.

Unfortunately, failing to use Shopify Payments will result in extra transaction fees.

Here’s an example of card processing fees for the US market:

Shopify Plan
Shopify Basic
Shopify Advanced
Shopify Payments Online Card Processing FeeShopify Payments Online Card Processing Fee
2.9% + 30 cents
2.6% + 30 cents
2.4% + 30 cents

Vs. some of the most popular payment gateways in the US:

Payment Processor
Card Processing Fee In the US
2.9% + 30 cents
3.49% + 49 cents
3.5$ + 15 cents

Now, let’s see the transaction fees on Shopify, which are only applicable when you don’t use Shopify Payments.

Keep in mind, Webflow also has a 2% transaction fee on its Starter plan.

Shopify Plan
Shopify Basic
Shopify Advanced
Shopify Plus
Transaction fee when using Shopify Payments
Transaction fee when not using Shopify Payments
0.30% - 0.15%

Overall, Shopify has a clear advantage over Webflow in terms of supported payment processors and competitive transaction fees.

Shipping & Logistics Integrations Comparison: Shopify vs. Webflow 

Shopify offers an unlimited number of products on each of its plans, whereas Webflow has a limit on each plan.

Currently, these limits are 500 for the Starter, 5,000 for the Plus, and 15,000 for the Advanced plans.

  • Overall, Shopify is world-renowned for its inventory management software, effectively organizing and tracking your product storage, fulfillment, and shipping.

  • Moreover, Shopify brings tools like Shopify Locations and Shopify Markets which allow you to set custom rules for inventory and shipping.

  • Shopify’s tools also help you present your products in the local language and currency with all fees and tariffs automatically calculated within the product prices.

  • Shopify also offers Shop Promise which shows the live delivery times on all of your products while visitors are browsing them.

  • Webflow also offers customization options for inventory and shipping, as well as the opportunity to select your preferred delivery method. Another staple of Webflow is that it offers automated tax and VAT calculation for some countries in the West.

  • While some of Shopify’s and Webflow’s individual features can go toe-to-toe, Shopify is by far the superior option due to its vast amount of integrations and network of partners for warehousing and delivery.

Moreover, Shopify also offers you the option to completely handle your order fulfillment for you through the Shopify Fulfillment Network. Webflow has no answer to this comprehensive service.

Paid Advertising Comparison: Shopify vs. Webflow - Shopify Wins

Shopify has readily available features like order attribution, server-side tracking, and ready integrations with paid channels like Meta, TikTok, Google ( Ads + Shopping ), and more.

Both platforms have integrations with the most popular social media platforms and allow you to run paid ad campaigns from your store’s admin panel.

However, Shopify’s list of integrations is longer, which is important, if you’re looking to advertise away from the mainstream media.

Out of the box, Webflow tracking is rather limited, telling you only about the number of visitors and where they go. In comparison, Shopify issues financial, behavioral, conversion-based, cart-specific, and many more reports on all of its plans.

Shopify also offers Shopify Audiences for Plus its users which makes their campaigns more precise and has reportedly reduced CAC costs by up to 50%.

Both platforms support integration with Google Analytics, providing detailed data and reporting for tracking a website's performance, user behavior, and marketing campaigns.

SEO Strategy Comparison: Shopify vs. Webflow 

Webflow has more advanced SEO capabilities especially when it comes to customizing product page URLs.

Both Shopify and Webflow allow you to:

  • Customize your store’s metadata (Titles, Descriptions, Alt Tags, etc.)

  • Create a blog

  • Set up redirects

  • Improve your store speed and security

  • Add a schema markup to your pages

  • Customize your blog URLs (somewhat limited on Shopify)

However, due to its CMS origins, Webflow comes on top with regard to SEO.

It simply gives more options to customize aspects of your technical SEO, which is something that Shopify struggles with.

In particular, on Shopify, URLs on product and category pages must follow specific structures and can’t be customized.

In comparison, all URLs are fully customizable on Webflow.

Customer Support Comparison: Shopify vs. Webflow

  • Shopify’s customer support is world-renowned. Not only are they excellently trained and capable of quickly resolving your issues, they are available 24/7 through various channels. You can reach them by phone, chat, email, and social media, or even request a call.

  • Shopify also has extensive community resources like a blog, forum, and video explanation. Moreover, Shopify Plus users get access to priority support and to internal Shopify courses.

In comparison, Webflow also has a support team, but they can only be reached through chat and email.

Furthermore, Webflow boasts its own community learning forum called the Webflow University.

Overall, Shopify’s support capacity overshadows Webflow due to the amount resources that Shopify has invested in their support team.

However, it is possible that as Webflow expands they will also extend their support team’s capacity.

Final thoughts: Shopify vs. Webflow

Shopify and Webflow are both excellent in their own regard.

Shopify excels as the better e-commerce platform, while Webflow is the website builder with better design functionalities.

However, as of early 2024, most merchants of all sizes simply get more bang for their buck by using Shopify.

Perhaps, there is a case to be made that Webflow is better for some design-led brands that just need that wow factor on their storefront.

But in general, Shopify has better solutions at every step with the exception of design and SEO.

While individual features in Shopify and Webflow can feel closely matched, the combined effect of Shopify’s functionality, vast app ecosystem, and network of partners and integrations simply blows Webflow out of the water in terms of merchant utility.

If you’re looking to get started with Shopify or would like to shift your business into higher gear with Shopify Plus, you can reach out to our team and leverage our professional Shopify services.

See also: Shopify vs. WooCommerce comparison

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Preslav Nikov

With a decade of of e-commerce experience, Preslav, CEO of Craftberry, produces informative content. His writing focuses on practical insights and strategies in the e - commerce, aimed at helping professionals and businesses in the industry.

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