Latest Shopify Statistics, Facts, and Trends in 2025/2026

Shopify is one of the world’s most popular e-commerce platforms, enabling hundreds of thousands of businesses worldwide to sell online and in person.

Brands like Gymshark, Tesla, Pepsi, Redbull, Staples & Kylie Cosmetics are already using Shopify.

The Shopify platform is renowned for its ease of use, simple maintenance, and a comprehensive toolkit of built-in e-commerce features.

Moreover, Shopify has an even more impressive ecosystem of plug-and-play apps that add extra functionalities to every store.

In this article, we’ll cut through the marketing talk and dive deep into the numbers, stats, and facts behind Shopify, to give you a clear understanding of the platform in 2025.

Tobias Lütke, a German/Canadian entrepreneur co-founded Shopify in 2006 with Daniel Weinand and Scott Lake. Read more about the history of Shopify.

According to Built With there are close to 6.58 million live Shopify stores as of 2025.

If you add the historical totals, there have been over 11.4 million Shopify websites throughout history.

These stores are spread all over the globe, but the distribution of stores in the top 5 countries is as follows: 

• 3.65 million are located in the US

• 243,000 are located in the UK

• 190,000 are located in Germany

• 170,000 are located in Australia

• 136,500 are located in Canada.

According to Built With, there are more than 77,900 live Shopify Plus websites as of the end of 2025. The top 5 countries with the most Shopify Plus websites are the following: 

1. United States - 41,800
   

2. Canada - 6,175
   

3. United Kingdom - 5,619
   

4. Australia - 4,321
   

5. Germany - 2,845

As of 2024, there are 1.75 million Shopify merchants. Here’s how they are distributed geographically:

Read More - Latest Global eCommerce Statistics

Reported values for the average monthly revenue of Shopify stores are between $1,500 and $5,300.

It is claimed that the top 10% of Shopify stores earn about $10,866 in monthly revenue. Some Shopify dropshippers generate up to $1 million in monthly revenue.

More specifically, according to a survey of Shopify stores, the performance of Shopify stores can be measured by their average order value (AOV). 

The average store AOV sits at $72. AOV above $149 would put you in the top 20% and an AOV of $226 would push you into the top 10%.

Oppositely, an AOV of $33 would put you in the worst-performing bracket.

Learn more about our: Shopify ecommerce Website Design Process

There isn’t a maximum product limit on Shopify.

However, after you upload the first 50,000 products you will be limited to uploading a maximum of 1,000 products per day.

These limitations can be revoved when using the Shopify Plus plan, allowing high-volume merchants to scale their product catalogs without daily upload restrictions.

You can operate an unlimited number of Shopify stores under a single login or email address. However, each store requires its own subscription, domain, and independent management.

Shopify Plus offers a more scalable option by allowing merchants to manage up to 10 stores (one primary store and nine expansion stores) under a bundled pricing structure, with additional stores available if needed.

For simpler multi-region setups, Shopify Markets enables the use of multiple domains within a single store, while fully separate operations still require individual subscriptions.

A single Shopify store can support up to 20 domains (or up to 1,000 domains on Shopify Plus) to serve different languages and regions.

However, operating fully independent stores requires separate accounts and subscriptions.

Merchants and agencies can manage multiple stores under one login through a Shopify Agency or Partner account, while Shopify Plus further enables centralized management of multiple distinct stores (10 or more) from a single backend, each operating under its own domain and brand.

As of December 2025, Shopify has a market cap of $208.15 billion. This value marks an increase of 73.26% in one year.

Shopify reported a total revenue of $8.8 billion for the year 2024, a 26% increase from the previous year.

As of Q3 2025, it reported $2.84 billion in quarterly revenue, reflecting a 32% year-on-year increase, and processed $292 billion in GMV in 2024

Here is a table of Shopify’s revenue over the years.

At the end of 2025, Shopify had about 8,100 people in its workforce.

In 2024, Shopify recorded a significant decline in workforce reductions, with layoffs accounting for 2.41%, the lowest percentage since 2021. This downward trend in staff reductions continued into 2025, indicating a stabilization of the company’s workforce strategy.

Financial analysts consider Shopify the fourth-largest eCommerce marketplace globally, holding an estimated 10% market share, while in the United States it leads the digital commerce sector, capturing around 30% of the U.S. eCommerce platform market.

WooCommerce dominates the overall eCommerce platform market with a 38.74% share, followed by WooThemes at 14.95%, Squarespace Online Stores at 14.67% in terms of global market share.

Shopify’s transaction fees depend on your subscription plan, and if you are using their in-house payment gateway Shopify Payments. Read more about Shopify Pricing. 

** Transaction and card processing fees are applied only once, regardless of the number of items within the order.

*** All % are for merchants based in the US.

Over 875 million customers around the world use Shopify in 2024, up 25% compared to 700 million in 2023.

It’s worth noting that Shopify is used in more than 175 countries in 2024.

79% of Shopify’s total traffic comes from mobile devices and 69% of all orders of all traffic are received from mobile devices.

These figures, along with global e‑commerce statistics, confirm that the number of purchases made from mobile phones and mobile transactions is rapidly increasing, and smartphones have become a central part of the consumer journey.

For online businesses, investing in mobile‑optimized websites, seamless app experiences, and streamlined mobile checkout flows is essential to remain competitive and improve profitability.

There are dozens of billion-dollar brands on Shopify Plus. Here are five of the most notable ones:

Gymshark is a British fitness apparel, sportswear, and accessories manufacturer and retailer founded in 2012.

As of 2025, the company has a net worth of $1.45 billion. Gymshark replatformed from Magento to Shopify after facing multiple technical challenges.

Decathlon is a French company selling fitness a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment in 79 countries. As of 2025, its market valuation stands at approximately $17.85 billion.

Red Bull is the third most valuable soft drink brand in the world only behind Coca-Cola and Pepsi.

Back in 2015, they built a store on Shopify to sell merchandise. The company is evaluated at close to $8.7 billion.

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation.

Pepsi is one of their most popular products and the company's market capitalization is around $200–208 billion in 2025.

Tesla, Inc. is an American multinational automotive and clean energy company that designs, manufactures, and sells electric vehicles and other clean energy products and services.

Tesla uses Shopify Plus for its official merchandise and accessories store, including clothing, souvenirs, and various branded products.

The company is evaluated at over $1,5 T.

Clothing is by far the most popular product category on Shopify, represented more than 807,500 clothing and apparel stores.

This is followed by the Home and Garden category with more than 432,600 stores and then by the Health and Beauty niche with more than 314,200 stores.

Here you can see the number of Shopify Stores for each product category.

As of 2025, the Shopify App Store hosts over 10,000 apps, making it one of the largest eCommerce app ecosystems in the world. These plug-and-play solutions help you add custom functionalities to your store.

Consequently, Shopify offers one of the most extensive eCommerce app marketplaces, equipping merchants with applications for marketing, sales, inventory, customer support, automation, analytics, and additional functionalities.

1. Facebook and Instagram
   

2. Shopify Email
   

3. Google Channel
   

4. Shopify Point of Sale
   

5. Shopify Inbox
   

6. But Button Channel
   

7. Pinterest
   

8. DSers-AliExpress Dropshipping
   

9. Geolocation
   

10. TikTok

Read more: Average Revenue of Shopify Stores.