Shopify Statistics, Facts, and Trends in 2024 You Don’t Want to Miss

Shopify is one of the world’s most popular e-commerce platforms, enabling hundreds of thousands of businesses worldwide to sell online and in person.

Brands like Gymshark, Tesla, Pepsi, Redbull, Staples & Kylie Cosmetics are already using Shopify.

The Shopify platform is renowned for its ease of use, simple maintenance, and a comprehensive toolkit of built-in e-commerce features.

Moreover, Shopify has an even more impressive ecosystem of plug-and-play apps that add extra functionalities to every store.

In this article, we’ll cut through the marketing talk and dive deep into the numbers, stats, and facts behind Shopify, to give you a clear understanding of the platform in 2024.

Tobias Lütke, a German/Canadian entrepreneur co-founded Shopify in 2006 with Daniel Weinand and Scott Lake. Read more about the history of Shopify.

According to Built With there are close to 4.7 million live Shopify stores as of early 2024.

If you add the historical totals, there have been over 6 million Shopify websites throughout history.

These stores are spread all over the globe, but the distribution of stores in the top 5 countries is as follows: 

• 2.7 million are located in the US

• 209,000 are located in the UK

• 151,000 are located in Australia

• 140,000 are located in Brazil

• 119,000 are located in Germany

According to Built With, there are 51,159 live Shopify Plus websites as of early 2024. The top 5 countries with the most Shopify Plus websites are the following: 

1. United States - 28,624
   

2. United Kingdom - 3,570
   

3. Australia - 3,176
   

4. Canada - 2,980
   

5. Germany - 1,415

As of 2024, there are 1.75 million Shopify merchants. Here’s how they are distributed geographically:

Reported values for the average monthly revenue of Shopify stores are between $1,500 and $5,300.

It is claimed that the top 10% of Shopify stores earn about $10,866 in monthly revenue.

More specifically, according to a survey of Shopify stores, the performance of Shopify stores can be measured by their average order value (AOV). 

The average store AOV sits at $92. AOV above $209 would put you in the top 20% and an AOV of $326 would push you into the top 10%.

Oppositely, an AOV of $42 would put you in the worst-performing bracket.

There isn’t a maximum product limit on Shopify. However, after you upload the first 50,000 products you will be limited to uploading a maximum of 1,000 products per day.

Shopify allows you to have up to 10 stores from a single account.

Shopify allows you to have one primary domain and up to 10 various subdomains.

As of April 2024, Shopify has a market cap or net worth of $99.33 billion. This value marks an increase of 73.26% in one year.

Shopify reported a total revenue of $7.1 billion for the year 2023, a 26% increase from the previous year.

The figures for the 2024 revenue are not disclosed yet. Reportedly, Shopify accounted for $444+ billion in global economic activities.

Here is a table of Shopify’s revenue over the years.

At the end of 2023, Shopify had about 8,300 people in its workforce.

This number was a decrease of 28% compared to 2022 when the total Shopify workforce amounted to 11,600.

Shopify’s transaction fees depend on your subscription plan, and if you are using their in-house payment gateway Shopify Payments. Read more about Shopify Pricing. 

** Transaction and card processing fees are applied only once, regardless of the number of items within the order.

*** All % are for merchants based in the US.

Shopify has an average of 2.1 million daily active users as of 2023 and another combined 700 million customers across all of its stores. It’s worth noting that Shopify is used in more than 175 countries in 2024.

According to Style Factory, 79% of Shopify’s total traffic comes from mobile devices and 69% of all orders of all traffic are received from mobile devices.

The typical visitor spends 14 minutes and 23 seconds on Shopify and browses 14.44 pages per visit.

There are dozens of billion-dollar brands on Shopify Plus. Here are five of the most notable ones:

Gymshark is a British fitness apparel, sportswear, and accessories manufacturer and retailer founded in 2012.

As of 2023, the company has a net worth of $1.45 billion. Gymshark replatformed from Magento to Shopify after facing multiple technical challenges.

Decathlon is a French company selling fitness a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment in over 70 countries. As of 2023, their market value was close to $11 billion.

Red Bull is the third most valuable soft drink brand in the world only behind Coca-Cola and Pepsi.

Back in 2015, they built a store on Shopify to sell merchandise. The company is evaluated at close to $19 billion.

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation.

Pepsi is one of their most popular products and the company has been evaluated at $230 billion. One of their online shops, the PantryShop is on Shopify.

Tesla, Inc. is an American multinational automotive and clean energy company that designs, manufactures, and sells electric vehicles and other clean energy products and services. Shopify hosts

Tesla’s lifestyle merchandise and other products. The company is evaluated at over $550 billion.

Clothing is by far the most popular product category on Shopify, represented by over 531,409 clothing and apparel stores.

This is followed by the Home and Garden category with 230,435 stores and then by the Health and Beauty niche with 192,874 stores.

Here you can see the number of Shopify Stores for each product category.

As of 2024, there are close to 10,000 apps on the Shopify App Store. These plug-and-play solutions help you add custom functionalities to your store.

1. Facebook and Instagram
   

2. Shopify Email
   

3. Google Channel
   

4. Shopify Point of Sale
   

5. Shopify Inbox
   

6. But Button Channel
   

7. Pinterest
   

8. DSers-AliExpress Dropshipping
   

9. Geolocation
   

10. TikTok

Read more: Average Revenue of Shopify Stores.