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Shopify Statistics
ShopifyE-commerce

Shopify Statistics, Facts, and Trends in 2024 You Don’t Want to Miss

Guide

April 11, 2024Author: Preslav Nikov7 min read
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Shopify is one of the world’s most popular e-commerce platforms, enabling hundreds of thousands of businesses worldwide to sell online and in person.

Brands like Gymshark, Tesla, Pepsi, Redbull, Staples & Kylie Cosmetics are already using Shopify.

The Shopify platform is renowned for its ease of use, simple maintenance, and a comprehensive toolkit of built-in e-commerce features.

Moreover, Shopify has an even more impressive ecosystem of plug-and-play apps that add extra functionalities to every store.

In this article, we’ll cut through the marketing talk and dive deep into the numbers, stats, and facts behind Shopify, to give you a clear understanding of the platform in 2024.

Shopify Trivia

Who is the founder of Shopify?

Tobias Lütke, a German/Canadian entrepreneur co-founded Shopify in 2006 with Daniel Weinand and Scott Lake. Read more about the history of Shopify.


How many websites are powered by Shopify in 2024?

According to Built With there are close to 4.7 million live Shopify stores as of early 2024.

If you add the historical totals, there have been over 6 million Shopify websites throughout history.

These stores are spread all over the globe, but the distribution of stores in the top 5 countries is as follows: 

  • 2.7 million are located in the US

  • 209,000 are located in the UK

  • 151,000 are located in Australia

  • 140,000 are located in Brazil

  • 119,000 are located in Germany

How many Shopify Plus websites are there?

According to Built With, there are 51,159 live Shopify Plus websites as of early 2024. The top 5 countries with the most Shopify Plus websites are the following: 

  1. United States - 28,624

  2. United Kingdom - 3,570

  3. Australia - 3,176

  4. Canada - 2,980

  5. Germany - 1,415

How many merchants are there on Shopify?

As of 2024, there are 1.75 million Shopify merchants. Here’s how they are distributed geographically:


Region
Number of Shopify Merchants
United States
875,000
Europe, Middle East, Africa
437,282
Asia Pacific and China
262,460
Canada
105,136
Latin America
70,111

How much do Shopify stores make?

Reported values for the average monthly revenue of Shopify stores are between $1,500 and $5,300.

It is claimed that the top 10% of Shopify stores earn about $10,866 in monthly revenue.

More specifically, according to a survey of Shopify stores, the performance of Shopify stores can be measured by their average order value (AOV). 

The average store AOV sits at $92. AOV above $209 would put you in the top 20% and an AOV of $326 would push you into the top 10%.

Oppositely, an AOV of $42 would put you in the worst-performing bracket.


Store AOV
Success percentile (better than)
$326
90%
$209
80%
$92
50%
$53
20%
$42
10%

How many products can you have on Shopify?

There isn’t a maximum product limit on Shopify. However, after you upload the first 50,000 products you will be limited to uploading a maximum of 1,000 products per day.

How many stores can you have on Shopify from a single account?

Shopify allows you to have up to 10 stores from a single account.

How many domains can you have on Shopify with a single account?

Shopify allows you to have one primary domain and up to 10 various subdomains.

Shopify Financial Statistics

What is Shopify’s net worth in 2024?

As of April 2024, Shopify has a market cap or net worth of $99.33 billion. This value marks an increase of 73.26% in one year.

What is Shopify’s revenue in 2024?

Shopify reported a total revenue of $7.1 billion for the year 2023, a 26% increase from the previous year.

The figures for the 2024 revenue are not disclosed yet. Reportedly, Shopify accounted for $444+ billion in global economic activities.

Here is a table of Shopify’s revenue over the years.

Quarter
Shopify Revenue
Q4 of 2023
$2.1 billion
Q3 of 2023
$1.7 billion
Q2 of 2023
$1.69 billion
Q1 of 2023
$1.50 billion
Q4 of 2022
$1.73 billion
Q3 of 2022
$1.36 billion
Q2 of 2022
$1.29 billion
Q1 of 2022
$1.20 billion
Q4 of 2021
$1.38 billion
Q3 of 2021
$1.12 billion
Q2 of 2021
$1.11 billion
Q1 of 2021
$0.98 billion
Q4 of 2020
$0.97 billion
Q3 of 2020
$0.76 billion
Q2 of 2020
$0.71 billion
Q1 of 2020
$0.47 billion

How many employees does Shopify have in 2024?

At the end of 2023, Shopify had about 8,300 people in its workforce.

This number was a decrease of 28% compared to 2022 when the total Shopify workforce amounted to 11,600.

What is Shopify’s market share?

E-commerce Platform
Global E-commerce platform Market Share
Woo Commerce
38.74%
Shopify
16%
Woo Themes
14.95%
Squarespace
14.67%
Wix
8%

What percent does Shopify make per sale?

Shopify’s transaction fees depend on your subscription plan, and if you are using their in-house payment gateway Shopify Payments. Read more about Shopify Pricing

Card processing rates and transaction fees on Shopify










Shopify Basic
Shopify
Shopify Advanced
Shopify Plus
Shopify Payments Online Credit Card Rates
2.9% + 30 cents per transaction
2.6% + 30 cents per transaction
2.4% + 30 cents per transaction
2.15% + 30¢ per transaction (Visa card, US)
Shopify Payments In-Person Credit Card Rates
2.7% + 0 cents per transaction
2.5% + 0 cents per transaction
2.4% + 0 cents per transaction
2.4% + 0 cents per transaction
Transaction fees by Shopify for third-party payment gateways.
2% of every transaction (Free with Shopify Payments)
1% of every transaction (Free with Shopify Payments)
0.5% of every transaction (Free with Shopify Payments)
0.15-.30% of every transaction (Free with Shopify Payments)

** Transaction and card processing fees are applied only once, regardless of the number of items within the order.

*** All % are for merchants based in the US.

Shopify Usage Statistics

How many Shopify users are there?

Shopify has an average of 2.1 million daily active users as of 2023 and another combined 700 million customers across all of its stores. It’s worth noting that Shopify is used in more than 175 countries in 2024.

What percentage of Shopify traffic comes from mobile devices?

According to Style Factory, 79% of Shopify’s total traffic comes from mobile devices and 69% of all orders of all traffic are received from mobile devices.

What is the average user behavior on Shopify stores?

The typical visitor spends 14 minutes and 23 seconds on Shopify and browses 14.44 pages per visit.

Industry-Specific Shopify Statistics

What are the biggest brands on Shopify?

There are dozens of billion-dollar brands on Shopify Plus. Here are five of the most notable ones:

5. GymShark

Gymshark is a British fitness apparel, sportswear, and accessories manufacturer and retailer founded in 2012.

As of 2023, the company has a net worth of $1.45 billion. Gymshark replatformed from Magento to Shopify after facing multiple technical challenges.

4. Decathlon

Decathlon is a French company selling fitness a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment in over 70 countries. As of 2023, their market value was close to $11 billion.

3. RedBull

Red Bull is the third most valuable soft drink brand in the world only behind Coca-Cola and Pepsi.

Back in 2015, they built a store on Shopify to sell merchandise. The company is evaluated at close to $19 billion.

2. PepsiCo

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation.

Pepsi is one of their most popular products and the company has been evaluated at $230 billion. One of their online shops, the PantryShop is on Shopify.

1. Tesla

Tesla, Inc. is an American multinational automotive and clean energy company that designs, manufactures, and sells electric vehicles and other clean energy products and services. Shopify hosts

Tesla’s lifestyle merchandise and other products. The company is evaluated at over $550 billion.

What types of brands are most popular on Shopify?

Clothing is by far the most popular product category on Shopify, represented by over 531,409 clothing and apparel stores.

This is followed by the Home and Garden category with 230,435 stores and then by the Health and Beauty niche with 192,874 stores.

Here you can see the number of Shopify Stores for each product category.

Product Category
Number of Shopify Stores
Clothing
531,409
Home and Garden
230,435
Health and Beauty
192,874
Jewelry and Watches
27,617
Fashion Accessories
22,874
Food and Beverages
16,291
Art
11,645
Sporting Goods
7,737
Electronics
6,888
Car and Truck Parts
6,231
Others
65,956

App Statistics

How many Shopify apps are there?

As of 2024, there are close to 10,000 apps on the Shopify App Store. These plug-and-play solutions help you add custom functionalities to your store.

Which are the top 10 most installed Shopify apps?

  1. Facebook and Instagram

  2. Shopify Email

  3. Google Channel

  4. Shopify Point of Sale

  5. Shopify Inbox

  6. But Button Channel

  7. Pinterest

  8. DSers-AliExpress Dropshipping

  9. Geolocation

  10. TikTok

What types of apps are most popular on Shopify?

Popular Apps
Number of apps on Shopify
Marketing and Conversion Apps
2,376
Store Management Apps
2,064
Store Design Apps
1,886
Oder and Shopping Apps
20%
$42
1,745
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Author
Preslav Nikov

With a decade of of e-commerce experience, Preslav, CEO of Craftberry, produces informative content. His writing focuses on practical insights and strategies in the e - commerce, aimed at helping professionals and businesses in the industry.

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