Conversion rate increase
6.53%
New countries served
15
Überlube offers a premium lubricant that delivers comfort with a gentle and tactile touch. Evoking a soothing sensation, the product gives a discreet one-of-a-kind experience.
Brand
Überlube
Partnering since
2023
Location
USA
Technology
Shopify
Context
Moving beyond the hurdles of WooCoomerce
Facing ongoing issues with WooCommerce, Überlube realized its limitations, especially in enabling international sales.
As a brand already successful on Amazon, they aimed to expand globally but were restricted by WooCommerce.
Challenge
Creating a frictionless e-commerce experience
These challenges involved high customer friction, technical limitations, customizing their offerings to international audiences, and ensuring a seamless migration to Shopify.
The multitude of WooCommerce plugins slowed their storefront down and regularly broke it or caused technical obstacles.
Moreover, Überlube’s products fell into a gray area because Shopify considers them as medical. Therefore, Überlube is limited from using Shopify Markets and Shopify Payments - the catalysts to selling internationally.
Serving an international customer base, with different products available in varying regions, added complexity to the project.
Strategy
Seamless Shopping on Two Continents
Our strategy for elevating Überlube’s online presence covered both technical and international market challenges.
Because Shopify Payments was not an option, we had to think about a payment gateway that would facilitate seamless transactions across regions.
Furthermore, we had to bypass the constraints caused by the inability to use Shopify Payments and create a custom solution that would allow customers to access location-based product selections.
Lastly, our team had to ensure flawless data transfer from their WooCommerce store to Shopify to prevent loss of crucial data like customer details, orders, and product information.
Solution
Overcoming Shopify Market Restrictions for Überlube’s global reach
Given Shopify Payments’s restrictions regarding medical products, we integrated Stripe as an alternative to Shopify payments.
To further erase the limitations with Shopify Markets, we established two separate Shopify stores. Each was crafted to serve a different customer base - one to USA and one to Europe.
This new set up involved linking the backend of these stores and setting up new pricing structures and currency options for each market.
Through these efforts, Überlube successfully bypassed Shopify's restrictions and experienced effective navigation across different regions.
Location-Based Product Selection
Implementing an app solution dynamically adjusted the available product selection based on the customer's location. Тhis step was to ensure that each customer could view only the products, specifically available in their region.
Precision in Data Migration
Upgrading to Shopify's Efficient Ecosystem
Migrating to Shopify, Überlube benefited from the platform's well-regulated third-party ecosystem, which is rigorously tested for optimal performance and no downtime.
Transitioning to Shopify, we resolved the WooCommerce plugin issue, providing a much faster, smoother interface with a reliable 99.99% uptime.
Partners
Partnerships that ensured results for Überlube
With Eurodev leading the way, our partnership with Creative Corner contributed to the project's seamless performance.
In harmony with our efforts, CreativeCorner was tasked with the design of Überlube's Shopify store. They designed a luxurious appearance that resonates with the brand's sensory touch.
Scroll down to see who assisted us in successfully launching this project.
By transitioning to Shopify, Überlube achieved a 40% increase in site speed and bypassed WooCommerce's limitations, facilitating a smooth entry into international markets.
Uptime
99.99%
Improved conversion rate
6.53%
Speed increase
40%
“We love it and are so happy to offer a friendlier site with better solutions for our HCP’s, US and Canadian customers.”
Cheryl Sloane Brand Director, Überlube
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