craftberry's conversion-oriented Shopify launch for Sana Vidal

Design + Development resulting in a beautiful store for delicious treats

Development

Design

Optimisation

Visit the webste

5.0

View the review

Brand

Sana Vidal

Partnering since

2023

Projects completed

Location

USA

Technology

Shopify

Sana Vidal is all about creating delicious treats while keeping the environment in mind. With a range of traditional and hemp-based mixes made from organic ingredients, including fair-trade cocoa from Ecuador, Sana Vidal is committed to sustainability and eco-consciousness.

Context

Understanding the need to position their brand

Sana Vidal - the brand that’s taking the baking world by storm with their premium baking mixes, contacted craftberry for help with their Shopify store.

Their big range of traditional and hemp-based mixes needed to reach a broader audience, so our team was tasked with bringing Sana Vidal’s vision to life and crafting a Shopify store that reflects their commitment to premium quality, sustainable packaging, and environmentally friendly practices.

Challenge

Crafting a digital presence is no cakewalk

Sana Vidal wanted their website to whisper the values they shouted in real life: health, balance, organic purity, and most importantly, eco-consciousness.

The atmosphere of a bustling Sunday market, where direct engagement and authentic connections flourish, needed to be distilled into a digital essence.

However, replicating that tangible warmth and trust online, where screens act as barriers, posed a unique set of complexities.

The challenge was clear – transition from a physical marketplace to a digital one without losing their brand's soul.

Strategy

Strategic Web Design Meets Memorable User Journey

At the heart of our design blueprint for Sana Vidal was the user's journey.

We prioritized showcasing Sana Vidal's values: environmental friendliness, sustainability, and organic authenticity.

Ensuring smooth navigation for all users has lead to increased engagement and reduced bounce rates.

 Thanks to Level Access and their platform we were able to produce an end-to-end digital accessibility solution.

Predictable revenue as a key to success

To foster brand loyalty and drive recurring revenue, we integrated Appstle Subscriptions, which are becoming one of the best-reviewed subscription applications in the whole Shopify App Store.

Our goal was to simplify recurring orders for users but also to give Sana Vidal insights for tailored engagement.

Making Sana Vidal authentic

Further enriching the user experience, we added dedicated sections for blog posts and recipes, solidifying Sana Vidal's authority and offering a deeper brand immersion.

Solution

E-commerce wonder in just one month

We started by enhancing the user experience with engaging sections, targeting a youthful audience without sidelining the brand's essence.

Sana Vidal’s purpose in attracting a younger audience was just a matter of research and a clear design conception.

We chose a palette of warm colors, which evokes feelings of organic and natural vibes.

We simplified the subscription process, ensuring recurring orders became a seamless part of the customer experience.

But commerce was just one aspect; by introducing tailored content sections for blogs and recipes, we curated a richer, more immersive brand experience for every visitor.

And the cherry on top - we delivered this digital marvel in just one month.

What our client said

“The Craftberry team was very responsive and understood our brand well after the discovery phase”

Daniel Medina CEO, Sana Vidal

Our value added

By leveraging our expertise, we helped Sana Vidal rise from the confines of a Sunday market to the boundless Shopify world, all while amplifying their true essence.

30 days

Project Delivery

Shopify Build

UI/UX Design

Subscription

Partners that complimented Sana Vidal's e-commerce

Klaviyo

The best email marketing platform tailored for e-commerce businesses. It allows us to collect, analyze, and leverage customer data to create personalized email and advertising campaigns.

Judge.me Reviews

Judge.me is used by Shopify merchants to amplify customer trust and engagement through transparent and genuine feedback. It automates the process of asking for reviews through post-purchase emails, allowing merchants to easily gather authentic feedback.

Geolocation

Recommend the best country and language for your visitors based on their browser preferences and location. These recommendations show up on your online store as a popup, and fit seamlessly with your brand.

Appstle Subscriptions

Powerful recurring order features in ecommerce, covering comprehensive and efficient subscription management tools, loyalty benefits, 1-click checkout, build-a-box, and more. One of the best subscription apps when it comes to quality/price ratio.

Instafeed

Automatic and visually appealing way to share Instagram social content with online shoppers.