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In the restless preparation for the shopping event of Black Friday and Cyber Monday (BFCM), we were confronted with an inquiry from Jordan Belfort’s team. Also recognized as The Wolf of Wall Street - his Shopify store was not prepared to accommodate all the users interested in his exclusive courses.
Context
Facing the BFCM Deadline
Belfort’s team was preparing for a major promotional campaign but faced significant critical glitches plaguing their eCommerce..
The clock was ticking with only a few days left, and the success of their BFCM marketing campaign hung in the balance..
With just one day available, we focused our energy on fixing the most essential components of their online store.
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Challenge
With major disruptions and only 1 day in hand, the marketing campaign hung in the balance.
In this critical situation, we stepped up to the plate, ensuring the success of Jordan Belfort's BFCM campaign.
We identified and resolved the complex glitches, delivering a smooth and seamless shopping experience.
Strategy
Turning Constraints into Focus with a detail-oriented Strategy
While the narrow window might have seemed concerning to many, to us, it served as a catalyst, sharpening our focus and resolve.
Navigating the problem, we carefully examined and isolated its central aspects.
This not only enabled us to prioritize the tasks at hand but also ensured that our intervention addressed the most vital aspects of the Shopify store's functionality, ensuring a seamless experience for the incoming tidal wave of users.
Solution
Preparing for BFCM Success. Efficiently Optimizing Key Store Elements.
With a limited timeframe available, we optimized product and course pages, as well as the cart.
This intricate work was executed with remarkable efficiency, achieving significant technical enhancements in just a span of 24 hours.
However, our commitment didn't stop at implementation.We were aware that each modification had to endure the challenges.
To ensure the website's readiness for the expected surge in traffic, the technical changes underwent strict testing.
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