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Transforming an Amazon brand into a superstar Shopify e-commerce

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Brand

FEBU

Location

USA

Projects completed

3+

Budget

Confidential

Technology

Shopify

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With the planet at its heart, FEBU blends everyday solutions with nature's touch. Explore how craftberry designed a unique digital space for FEBU on Shopify, capturing the purpose of their green journey.


Context

A Sustainable Vision

Trying to evolve in the broad marketplace of Amazon, FEBU felt their brand's true essence was being overshadowed.

With Amazon's inflexible framework, they found it challenging to fully portray their important mission.

Eager to establish an independent digital identity, FEBU wanted to break free from these boundaries.

Their vision was clear: they needed a tailored platform to echo their eco-friendly ideology.

To regain their distinct voice and reinforce their lasting commitment, they approached us for a bespoke solution.

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Challenge

A Story Too Rich for Amazon's Template

While Amazon offered FEBU traffic, it didn't allow the depth of connection they sought.

Their narrative needed a comforting emotion that the platform couldn't fully accommodate.

The confines of the platform restricted them from fully expressing their brand's ideas and sustainability-driven mission.

They yearned for a digital space that was both dynamic and personal, where they could weave their narrative without constraints.

With a full understanding of their story, we set to work on crafting a Shopify store that mirrored the serenity and purpose of FEBU.

Our next step was to create a precise strategy, aligned with FEBU’s unique aspirations.

Strategy

Forging a one-of-a-kind Shopify experience

The foundation of our strategy was recognizing the unmatched control Shopify offers, removing the limitations typically encountered with other platforms.

Drawing insights from Amazon Analytics, we incorporated fluid animations into a pastel-infused UI/UX design, resonating with the brand’s audience.

We have integrated visual elements that highlight distinctive product features and incentives such as free shipping to boost conversion rate.

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Solution

Crafting FEBU's Digital Escape from Amazon's Constraints

We built a matching Shopify store for the FEBU brand, allowing them to unfurl their wings beyond the limits of Amazon, by painting a vivid story.

To make sure that the store resonates with their ideology at every touchpoint, we dived deep into research, analyzing the pulse of its dedicated followers.

The marketplace responded immediately, with organic interactions soaring. As we expanded FEBU's presence from Amazon to Shopify, the brand's identity flourished.

FEBU's Shopify store resonates with their sustainable ideology.

But our intentional visual narrative didn't just catch eyes, it converted, evidenced by a marked rise in sales just one month after the launch.

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Our value added

Creating FEBU's Shopify store, we amplified their voice, enhancing brand recognition, boosting sales, and optimizing the customer experience, all while fortifying their market position through data-driven strategies.


Shopify Build

UI/UX Design

Amazon Refresh

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Partners that complimented FEBU’s e-commerce

Klaviyo

The best email marketing platform tailored for e-commerce businesses. It allows us to collect, analyze, and leverage customer data to create personalized email and advertising campaigns.

Judge.me Reviews

Judge.me is used by Shopify merchants to amplify customer trust and engagement through transparent and genuine feedback. It automates the process of asking for reviews through post-purchase emails, allowing merchants to easily gather authentic feedback.


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