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Webflow mastery for one of the leading art museums all around the USA

Development

Optimisation

Visit the webste

Brand

Colorfactory

Partnering since

2018

Released

2022

Projects completed

60+

Location

USA

Budget

Confidential

Technology

Webflow

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Color Factory is an immersive art experience celebrating the joy of color. Each of their locations boasts over a dozen immersive installations that expand your boundaries of perception, indulge you in play and discovery, and engage your senses in unexpected ways.


Context

Dedicated business partner, working alongside Color Factory to achieve their goals

Color Factory had their website hosted on the WordPress platform. However, their website was slow and clunky and the design was outdated.

After an in-depth discussion with their team over the last few months, we decided that this was the ideal time to re-platform Color Factory form WordPress to Webflow.

ColorFactory also decided to use this opportunity to redesign their website.

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Challenge

Stop using CMS from 2003

Still rocking with your WordPress, huh?

At craftberry, we think that emerging & new CMS platforms are often the right choice to make over the currently established standard. Not because they're perfect, but because they're making an effort to be better.

Working with WordPress, Color Factory struggled with managing its content because of its old interface and its complexity of use.

Color Factory's goal was to be as customizable as possible, based on the Webflow capabilities.

Their internal team should be able to manage content with ease, so they can implement various marketing tactics to make their conversions better.

We also wanted to make sure our future work could be done quickly for both our and Color Factory's benefit so we had to establish systems that would significantly boost our production.

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Solution

Achieving a performing sensory experience

While developing we succumbed to the mission of Color Factory to create an immersive art experience that celebrates the joy of color.

Color Factory's team is full of gifted people and the design they produced had top-notch UX, which made working on it a pleasure.

To make working with Webflow a truly enjoyable yet effective experience, our team made pages extensively customizable so the marketing team can yield them as their weapon in making the whole website a machine for conversions.

Color Factory’s extremely graphic website achieved a lightning-fast FCP of 1.7 seconds thanks to our dedication to creating not only a beautiful but also a very well-performing website.

Successful migration of tracking

Executing a flawless transition, we moved all tracking systems from WordPress to Webflow without disrupting service or losing any Google Analytics 4 data. A series of rigorous tests were performed before launch to ensure data consistency and reliability.

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What our client said

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"They were efficient, responsive, and had very reasonable rates."

Alison PIEPMEYER CMO, Color Factory

Our value added

Establishing the Color Factory brand as the leader in immersive experiences by creating a modern, colorful website that represents their mission.


64%

Speed Improvement

1.7s

First Contentful Paint

Data + Tracking

Animation & Motion

Wordpress to Webflow

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Building Color Factory’s web presence with the help of our partners

Webflow

Webflow is a web design tool that allows users to design, build, and launch responsive websites visually, without writing any code. It provides a user-friendly interface that enables designers to create custom layouts and designs while automatically generating the corresponding HTML, CSS, and JavaScript.

Peek Pro

Peek Pro is a software solution used by tour operators and activity providers to manage bookings and reservations. It offers tools for businesses to schedule activities, process payments, manage customers, and more, all in one platform.


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