Redesign and rebuild for an enterprise ergonomic furniture Shopify Plus brand

Furniture that doesn’t make your back hurt

We all know that stiff feeling in your back when you’re sitting all day behind the screen.

ChairPro was founded with the idea of erasing all your back pains and quickly became the leader in ergonomic furniture in Bulgaria.

Providing chairs and desks that not only benefit your well-being but also reduce physical stress and enhance productivity, ChairPro is the go-to place for people who put their comfort & health first.

Collaborating with different agencies to achieve their goals - ChairPro’s Shopify store quickly became clustered by bad code and third-party applications.

In search of the best Shopify Plus agency in Bulgaria to ease their Shopify pains, ChairPro contacted us to see how we can resolve all the issues they had.

Solution Portfolio

-UX/UI Design

-Theme Development

-Internationalization

-Data Migration

-ERP integrations

-Ongoing Growth plan

-Custom Shopify App Development

Delivering the professional & corporate feel to ChairPro

The website's user experience urgently needed major improvements because it was designed by an agency that lacked a thorough knowledge of Shopify and e-commerce.

This is where craftberry came and took into consideration every small detail regarding ChairPro’s business and how their funnel is structured for both B2B and B2C clients.

Our main goal was to reduce customer friction to a minimum, put more focus on the brand and its products, and make the whole buying process seamless and enjoyable.

Speed, flexibility, agility

ChairPro's initial Shopify build was launched way back in 2016.

With Shopify being one of the most updated e-commerce platforms in recent years, the premium ergonomics company was missing out on all the new features that improved the performance and flexibility of their store.

With the redesign done, we had the opportunity to build everything from scratch establishing good code practices and leveraging Shopify 2.0 to enhance user experience, increase site speed, offer more customization options, and improve integration with Shopify apps.

The extensive new features offered by Shopify 2.0 enabled us to remove applications whose functionality overlapped which leaded to significant improvement in the store performance.

Giving freedom to the customer

One of the main challenges was the ability to customize a product to suit a customer’s individual needs and tastes. 

This previously happened with a third-party application that was taking a huge toll on the website’s performance.

With endless potential configurations, this presented a challenge within the Shopify platform, which natively has a limit of 100 variants per product.

With so many combinations possible, our aim was to simplify the user journey.

Our team designed, developed and integrated a robust functionality that enhances the core capabilities of the Shopify platform to enable seamless product customization.

Brands offering custom products online can boost customer trust and make their shopping experience more interactive by using a responsive visual tool like our ChairPro configurator.

The World’s Best Checkout: All on One Page

Although Shopify’s default checkout already outperforms competitors by an average of 15% when it comes to conversions, their newer One-Page Checkout is even better.


Thus, we set out to migrate ChairPro to the newer and more effective One-Page Checkout. However, this included a challenge.


We had to automate the collection of B2B information like VAT ID, so ChairPro could separate their B2B and B2C customers.


To make that possible, we created a private Shopify application and leveraged the Checkout UI.